BSB60120 Advanced Diploma of Business BSBMKG621 Develop organisational marketing strategy Student Name: Student ID: BSBMKG621 Develop organisational marketing strategy 1 Assessment Task 1 – Written...

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BSB60120 Advanced Diploma of Business BSBMKG621 Develop organisational marketing strategy Student Name: Student ID: BSBMKG621 Develop organisational marketing strategy 1 Assessment Task 1 – Written Questions Question 1 Describe each of the following terms in relation to an organisation: Mission (approximately 150 words) Vision (approximately 150 words) Purpose (approximately 150 words) Values (approximately 150 words) Question 2 List three (3) organisational documents and describe how they can be used to identify an organisation’s directions and targets. Document 1 (approximately 100 words): Document 2 (approximately 100 words): Document 3 (approximately 100 words): Question 3 Describe at least three (3) commonly used situational analysis tools. You must include SWOT analysis as one of the tools. SWOT analysis: PESTLEE analysis: Porter's Five Forces Question 4 For each of the following, provide at least one (1) example and describe the key provisions affecting an organisation’s marketing operators. 1. Legislation National Standards Codes of practice Question 5 Outline each of the following financial terms 1. Financial position Profit and loss Cash flow Break even Budget Question 6 Explain the four (4) strategies for managing risk and give an example of each. Question 7 You work for a footwear retailer that is seeking to expand into a new geographic area by purchasing a number of established footwear stores already trading within that area. Your Manager has asked you to prepare a risk analysis relating to this purchase. 1. List the two (2) factors to be considered during risk identification and analysis List at least two (2) areas of risk you would address within your risk analysis. List three (3) sources of data you could use when analysing risk. Question 8 Describe the SMART principles of goal setting. Specific – target a specific area for improvement Measurable – quantify or at least suggest an indicator of progress Assignable – specify who will do it Realistic – state what results can realistically be achieved, given available resources Time-related – specify when the result(s) can be achieved Question 9 Compare and contrast strategy, operations and tactics and include how performance in each of these areas can be analysed. Question 10 1. Explain what cost-benefit analysis is. List the steps required in a Cost-Benefit Analysis Assessment Task 2: Identify and Confirm Organisation Direction The following assessment tasks use a simulated business called Complete Business Solutions Australia (CBSA). For this assessment you will play the role of Adrian Russo, CBSA Marketing Strategist. CBSA is a consultancy service providing assistance with compliance, finances, human resources, information technology and other business needs to ensure that businesses have the expertise and support they need to survive and prosper. You should familiarise yourself with what CBSA does, its services and history, the organisational structure of the business, its employees, and its mission, vision and business objectives. Part A: Review Organisational Direction Task Instructions To begin this part, read the following email and its attachment, then complete the tasks that follow: To: Adrian Russo ([email protected]) From: Gavin Stead ([email protected]) Date/time: Monday 2:45 p.m. Subject: CBSA Marketing Activities Attachment: Marketing Plan.docx (provided as a supporting document), SWOT.docx (provided below) Good afternoon Adrian, As you are a newcomer to our organisation, it would be good to gain your insight as to how well our organisation is communicating its strategic objectives, vision and definition of its target audience. I would like you to review our website, last year’s marketing plan, our business plan and any other internal documentation you can find via our website, and document your understanding of: · CBSA’s mission, vision and goals · The size of business we target · The types of industries we target · How we describe ourselves – this includes describing our organisation’s direction and whether our marketing activities support that direction. I also require you to complete the following: · List three ethical and three legislative requirements that you feel we should be adhering to · Prepare a SWOT analysis Once you’ve done this, please email me the information and then we can schedule a meeting to discuss your thoughts. Kind Regards, Gavin Stead Managing Director 300 Fictional Way, Sydney, NSW 2000 Phone: 1800 111 222 www.cbsa.com.au SWOT Analysis List at least two (2) businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats. Strengths Weaknesses Opportunities Threats You are to refer to CBSA’s organisational documentation and website. Review CBSA Business Plan and the Marketing Plan. Step 1 In a sperate word document, provide written responses to each of the questions below. Ensure you adhere to the CBSA Style Guide and Document Management Policy Procedures for the document name and version control. 1. Describe each of the following: CBSA’s mission statement CBSA’s vision statement CBSA’s organisational goals 2. List at least three target audiences CBSA has defined for each of the following: Business size Industry/business type 3. Discuss how CBSA defines and describes itself. This must include: Outlining the organisation’s direction List one example from the marketing plan/marketing budget and describe how it promotes the organisation’s direction How the organisation uses its website to position itself in each of the following areas of expertise: Business planning, strategy and execution Financial services Strategic planning 4. List two legal and two ethical requirements that organisations such as CBSA must adhere to. Step 2 Complete a SWOT analysis for CBSA, including at least two points for each quadrant. Step 3 Send the email to Gavin Stead attaching the completed questions and the SWOT analysis. Part B: Confirm Strategic Direction - No submission is required for this part To: Adrian Russo ([email protected]) From: Gavin Stead ([email protected]) Date/time: Tuesday 4:00 p.m. Subject: CBSA Marketing Activities Good morning/afternoon [name], Thank you for sending through your analysis. Can you please meet with me tomorrow morning at 9:30 to discuss your thoughts? Kind Regards, Gavin Stead Managing Director 300 Fictional Way, Sydney, NSW 2000 Phone: 1800 111 222 www.cbsa.com.au You are to meet with CBSA Managing Director, Gavin Stead (role played by Assessor) to discuss the following: · Confirm that your understanding of CBSA’s mission, vision, and goals outlined in Part A and listed on CBSA’s website and Business Plan is correct. You must clearly communicate each element using appropriate business language. · One marketing activity that is designed to reflect these elements (as outlined in Part A). You must describe how the activity supports the organisation’s mission, vision and goals and seek confirmation that your interpretation is correct. · CBSA’s corporate values. No corporate values are currently defined, and you must ask Gavin Stead as to his views on the values and offer your own understanding of what they may be. You must bring a pen and notepad to the meeting to record notes of your discussion, as these notes will be required in Task 3. During the observation, your assessor will be looking to see that you can demonstrate the following: · Confirm CBSA’s mission, vision and goals as outlined in Part A. · Discuss and confirm CBSA’s values. · Use active listening and questioning skills. · Use appropriate language that demonstrates a collaborative approach and shows a sense of commitment to the organisation’s goals. Assessment Task 3: Review the Marketing Plan Performance Part A: Review of Marketing Activities Task Instructions To begin this part, read the following email and its attachment, then complete the tasks that follow: To: Adrian Russo ([email protected]) From: Gavin Stead ([email protected]) Date/time: Thursday 10:35 a.m. Subject: CBSA Marketing Analysis Attachment: Marketing Budget Review.docx, Report Template.docx Good morning Adrian, It was good to get your thoughts on the marketing plan and to clarify the corporate values at the meeting yesterday. Along with the marketing plan, I would also like you to review the marketing budget review and focus on the following areas: · New year, new business strategy for smaller businesses (Business Services Department – Business Strategy). · Build awareness of CBSA as a training provider. · Increase in Payroll services income. Please analyse marketing outcomes against the allocated budget, complete a SWOT Analysis for SA/WA market opportunity, and identify sources we can utilise to research market opportunities. I have attached the Marketing budget review and a report template for your use. Use the SWOT Analysis template I emailed you previously. Once you’ve done this, please email me the report and SWOT Analysis so that I can review them with the board of directors. Kind Regards, Gavin Stead Managing Director 300 Fictional Way, Sydney, NSW 2000 Phone: 1800 111 222 www.cbsa.com.au Task Instructions Report [Title] Purpose of the report: Focus Area New year, new business strategy for smaller businesses (Business Services Department – Business Strategy) Did CBSA achieve its budgeted income? In your response, include the budgeted income, actual income and variance as detailed in the financial statements. Did CBSA exceed its budgeted marketing spend in the Department to which this focus relates? In your response, include the budgeted income, actual income and variance as detailed in the financial statements. Where income budget was not met or marketing spend was exceeded, discuss at least one contributing factor and one lesson that may be learned from the experience. Focus Area Build awareness of CBSA as a training provider Did CBSA achieve its budgeted income? In your response, include the budgeted income, actual income and variance as detailed in the financial statements. Did CBSA exceed its budgeted marketing spend in the Department to which this focus relates? In your response, include the budgeted income, actual income and variance as detailed in the financial statements. Where income budget was not met or marketing spend was exceeded, discuss at least one contributing factor and one lesson that may be learned from the experience. Focus Area Increase Payroll services income Did CBSA achieve its budgeted income? In your response, include the budgeted income, actual income and variance as detailed in the financial statements. Did CBSA exceed its budgeted marketing spend in the Department to which this focus relates? In your response include the budgeted income, actual income and variance as detailed in the financial statements. Where income budget was not met, or marketing spend was exceeded, discuss at least one contributing factor and one lesson that may be learned from the experience. Focus Area Expand into markets outside of NSW and Vic (particularly SA and WA). Did CBSA achieve its aim of increasing SA and WA income by 25% in the previous year? In your response, list last year’s income, this year’s income and variance as a percentage increase Did CBSA exceed its budgeted marketing spend in IT services? If so, discuss at least one contributing
Answered 4 days AfterFeb 05, 2022

Answer To: BSB60120 Advanced Diploma of Business BSBMKG621 Develop organisational marketing strategy Student...

Manashi answered on Feb 09 2022
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Assessment Task 2: Identify and Confirm Organisation Direction
Part A Review Organisational Design
1. Describe each of the following
· CBSA’s mission statement
· CBSA’s vision statement
· CBSA’s organisational goals
Solution:
CBSA’s mission statement: “Helping businesses by becoming an extension of their business by providing end to end support across a wide range of areas. We form an intimate knowledge of our client’s business and therefor be
come their partner in business”.
CBSA’s vision statement: “To become Australia’s largest business advocate and consulting support company for small to medium sized business”.
CBSA’s organisational goals: “To help meet the strategic direction of the organisation as opposed to the operational activities, three senior staff form the CBSA board as follows:
a. Set the strategic direction of the organisation
b. Uphold the organisation’s values
c. Ensure attainment of the organisation’s business activities
d. Ensure the financial stability and viability of the organisation
e. Ensure compliance with legal and ethical obligations.
2. List at least three target audiences CBSA has defined for each of the following:
· Business size
· Industry/business type
Solution: The three target audiences CBSA has targeted are:
a. Australian based companies ranging from small medium to large
b. Smaller businesses with growth aspirations who wish to strategically scale their business operations.
c. Businesses experiencing growth who wish to outsource business management services rather than commit to increasing employee numbers.
3. Discuss how CBSA defines and describes itself. This must include:
- Outlining the organisation’s direction
- List one example from the marketing plan/marketing budget and describe how it promotes the organisation’s direction
- How the organisation uses its website to position itself in each of the following areas of expertise:
- Business planning, strategy and execution
- Financial services
- Strategic planning
Solution: CBSA is a consultancy firm which advocates small to medium sized businesses to solve their business-related issues in all aspects. Businesses face enormous problem due to which they get sick and ultimately resort to winding up. People start business with lot of aspirations. If the problems that the businesses encounter, if proper suggestions can be forwarded will enable to business to grow and lead to success.
CBSA is planning to expand market by entering into WA and SA. The key selling points in this plan is east coast scale and experience being offered to smaller markets.
The organisation uses its website to position:
Business Planning, strategy and execution: As part of strategy CBSA has positioned in the website as “We achieved our success because of how successfully we integrate with our clients and the successes we have achieved working with and alongside our clients”. CBSA has positioned execution as “Execution is the single most important part of the whole process, poor execution can result in a lot of lost time and money.
Financial Services: For financial services, CBSA has specifically mentioned the areas of services it provides like Budgeting, Payroll, Accounting, Book-keeping, financial planning.
Strategic Planning: In case of strategic planning, CBSA has positioned in the website as “We help companies’ turnaround their non-profitable ventures into something that benefits them. Our specialty lies in understanding what makes a company special and what makes it tick”.
The marketing plan
4. List two legal and two ethical requirements that organisations such as CBSA must adhere to
Solution:     Two legal requirements for organisations like CBSA are: Employer Identification Number (EIN) and Insurance.
Two ethical requirements for organisations like CBSA are: “Keeping information of your client private” and “Do not go beyond your own expertise”.
Step 2: Complete a SWOT analysis for CBSA, including at least two points for each quadrant.
Solution:
    Strengths
a) Good reputation for excellent service
b) Customised to client’s business and delivered to workplace
    Weakness
a) The business is small
b) Cost constraints
    Opportunities
a) Stable economy
b) State policy relating to providing employees with stable and consistent work environment
    Threats
a) Impact of falling dollar may lead to some clients being reluctant to invest
b) End of mining boom in WA may impact success of plans to expand into WA market
Step 3: Do it yourself
Assessment Task 3: Review the Marketing Plan performance
Step...
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