Please continue the assessment from Assessment Task 2 Part C and the rest of it.
Student Assessment Booklet
STUDENT ASSESSMENT BOOKLET
BSBMKG623 Develop marketing plans
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Table of Contents
Assessment Task Summary4
Required Additional Documents4
Assessment Task Cover Sheet5
The Assessment Process and Your Rights5
Submitting your Assessment Tasks5
Assessment Attempts and Resubmissions5
Plagiarism, Cheating and Collusion6
Information about Assessment7
Dimensions of Competency7
Principles of Assessment and Rules of Evidence7
Principles of Assessment7
Rules of Evidence8
Glossary of Instructional Task Words8
Assessment Task Cover Sheet – Assessment Task 111
Assessment Task 1: Written Questions13
Assessment Task Cover Sheet – Assessment Task 225
Assessment Task 2: Market Research and Review27
Part A: Research Market Conditions28
Part B: Review Last Year’s Marketing Plans and Performance30
Part C: Market Analysis Report34
Part D: Consultation Meeting36
Assessment Task Cover Sheet – Assessment Task 339
Assessment Task 3: Finalising and Implementing a Marketing Plan41
Part A: Develop Marketing Plan42
Part B: Finalising Marketing Plan44
Part C: Implementing Marketing Plan47
This Student Assessment Booklet includes all your assessment tasks for BSBMKG623 Develop marketing plans.
Assessment Task Summary
This unit requires you to complete three assessment tasks. You must satisfactorily complete all tasks to achieve competency for this unit.
Assessment Task 1: Written Questions
Students must answer 14 written questions in an open book written assessment.
Assessment Task 2: Market Research and Review
Project and role play
This task consists of four parts:
· Part A: Research Market Conditions
· Part B: Review Last Year’s Marketing Plans and Performance
· Part C: Market Analysis Report
Part D: Consultation Meeting
Assessment Task 3: Finalising and Implementing a Marketing Plan
Project and role play
This task consists of three parts:
· Part A: Develop Marketing Plan
· Part B: Finalising Marketing Plan
Part C: Implementing Marketing Plan
Required Additional Documents
The following additional documents support this Student Assessment Booklet and form part of the assessment tool for this unit. You will require them to complete the assessments for this unit.
· Supporting documents
· BSBMKG623 SD Market Research Template
· BSBMKG623 SD Market Analysis Report Template
· BSBMKG623 SD Marketing Plan 20XX
· BSBMKG623 SD CBSA Strategic Plan Summary 20XX
· CBSA supporting documents available via the CBSA website:
· BD001 CBSA Business Plan
· BD002 CBSA Style Guide
· BQ003 Access Equity and Anti-Discrimination Policy
· BQ005 Information Technology Policy Procedures
· CF006 Quality Assurance Policy Procedures
· FM024 Lessons Learned Form
· HR005 Code of Ethics
· IM002 Document Management Policy and Procedures
· IM003 Communication Policy Procedures
· IM008 Marketing and Advertising Policy
· IM009 Risk Management Policy Procedures
· TM001 Email Template.
Assessment Task Cover Sheet
At the beginning of each task in this booklet, you will find an Assessment Task Cover Sheet. Please fill it in for each task where you need to submit items for assessment, making sure you sign the student declaration.
Your assessor will give you feedback about how well you went in each task and will write this on the back of the Task Cover Sheet.
The Assessment Process and Your Rights
Submitting your Assessment Tasks
When you have completed your assessment tasks, you will need to submit them, according to the instructions provided to you by your assessor or RTO.
If you are provided with a due date, you must make sure you submit your tasks in accordance with it. You may be required to apply for an extension if you require extra time, according to your RTO’s policies and procedures.
Instructions about submission can be found at the beginning of each assessment task.
Make sure you keep a copy of your tasks before you submit them. Your RTO will need to keep them as evidence and may not be able to return them to you.
Assessment Attempts and Resubmissions
1. You have up to three attempts to complete each assessment tasks satisfactorily. If after the third attempt, you have not completed a task satisfactorily, your assessor will make alternative arrangements for assessment, which may involve additional training and time to consolidate your skills and knowledge. When you are required to resubmit, you may be required to:
Resubmit incorrect answers to questions (such as written tasks and case studies)
Resubmit part or all of a project, depending on how the error impacts on the total outcome of the task
Redo a role play after being provided with appropriate feedback about your original performance
Being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback
1. When you are required to resubmit, you’ll be given a due date for your resubmission. For example, you may:
Be given 30 days in which to resubmit incorrect responses to written tasks, projects and so on
Be provided with feedback about your performance in a role play and then being required to complete the role play again at a future meeting with your assessor
Need to complete workplace-based tasks again during the same workplace visit or additional workplace observations may need to be scheduled (as applicable)
All re-submissions will be conducted in accordance with the RTO’s policies and procedures.
1. Each assessment task will be given an outcome of either Satisfactory (S) or Not Satisfactory (NS). You must complete all tasks satisfactorily to achieve an overall outcome of Competent (C) for a unit. If one or more of tasks are assessed as Not Satisfactory, you will be given an outcome for the unit of Not Yet Competent (NYC).
You will be given a total of three attempts to complete each task and achieve a Satisfactory outcome. In the case of resubmission, you will be given a date by which you will need to resubmit, and you’ll be given feedback about what needs to be addressed in your resubmission.
Plagiarism, Cheating and Collusion
1. Plagiarism, cheating and collusion on assessments is not acceptable. Any incidence of this is considered academic misconduct. The definitions of each of these are below.
Cheating – seeking to obtain an unfair advantage in the assessment of any piece of work.
Plagiarism – to take and use the ideas and/or expressions and/or wording of another person or organisation and passing them off as your own by failing to give appropriate acknowledgement. This includes material from any sources such as staff, students, texts, resources and the internet, whether published or unpublished.
Collusion – unauthorised collaboration between students.
1. Where your assessor believes there has been an incident of academic misconduct involving plagiarism, cheating, and/or collusion, this will be addressed in line with the RTO’s policies and procedures which may ultimately lead to your withdrawal or you needing to complete the whole unit again.
If you don’t agree with an assessment decision made, you have the right to appeal it. You may need to lodge your request for an appeal within a certain amount of time from the original decision being made. You will need to make your appeal in writing and follow your RTO’s process for appeals. Refer to your Student Handbook for more information about our appeals process.
A legislative and regulatory framework underpins and supports the delivery of vocational education and training across Australia. Under this framework, providers of vocational education and training must take steps to ensure that students with recognised disabilities have the same learning opportunities and same opportunities to perform and complete assessments as students without disabilities. Sometimes reasonable adjustments are made to the learning environment, training delivery, learning resources and/or assessment tasks to accommodate the particular needs of a student with a disability. An adjustment is reasonable if it can accommodate the student’s particular needs while also taking into account factors such as:
The views of the student
The potential effect of the adjustment on the student and others
The costs and benefits of making the adjustment
RTOs are obliged by law to provide reasonable adjustments where required to ensure maximum participation of students with a disability.
Making reasonable adjustments requires the RTO to balance the need for change with the expense or effort involved in making this change. If an adjustment requires a disproportionately high expenditure or disruption it is not likely to be reasonable.[footnoteRef:1] [1:  Source: Innovation & Business Skills Australia. (2015). BSB business services training package: implementation guide. Retrieved from https://vetnet.gov.au/Public%20Documents/BSBv1.2%20Business%20Services%20Implementation%20Guide.pdf.]
Please discuss with your assessor if you believe a reasonable adjustment to an assessment task, method or process needs to be made on the basis of disability.
Information about Assessment
Dimensions of Competency
To be competent, you must show your ability to perform effectively in a broad capacity. The dimensions of competency ensure the person being assessed has the skills to perform competently in a variety of different circumstances. To be competent, you must demonstrate the following:
Task Skills: The skills needed to perform a task at an acceptable level. They include knowledge and practical skills, and these are usually described in the performance criteria.
Task Management Skills: These are skills in organising and coordinating, which are needed to be able to work competently while managing a number of tasks or activities within a job.
Contingency Skills: The skills needed to respond and react appropriately to unexpected problems, changes in routine and breakdowns while also performing competently.
Job Role/Environment Skills: The skills needed to perform as expected in a particular job, position, location and with others. These skills may be described in the range of variables and underpinning skills and knowledge.
Principles of Assessment and Rules of Evidence
Assessment must be conducted in accordance with the rules of evidence and principles of assessment (definitions from the Users’ Guide: Standards for Registered Training Organisations (RTOs) 2015).
The following are the definitions of