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STRATEGIC MANAGEMENT IN COMMONWEALTH BANK OF AUSTRALIA (CBA)
ASSESSMENT 3: INDIVIUAL RESEARCH ON COMPANY REPORT
Executive Summary
Strategic management is stated as the planned use of business resources to accomplish the goals and objectives of the company. The case of strategic management was undertaken in order to plan out the activities prior to implement it. Furthermore, it role of CSR and managerial ethics was discussed in the study. In addition to that, external and internal analysis was conducted for researching about the market before implementing their strategy. Finally, transformational leadership style was outlined.
Table of Contents
Executive Summary    2
Introduction    5
1. One Social Responsibility and One Managerial Ethics Practice of CBA to Engage with Stakeholders and their Impacts    5
Social Responsibility of CBA    5
Managerial Ethics Practice of CBA    5
Impact of Social Responsibility of CBA    6
Impact of Managerial Ethics Practice of CBA    6
2. External Environmental Analysis of CBA, its Opportunities & Threats    6
External Environmental Analysis of CBA (PESTEL)    6
Political Factor:    6
Economic Factor:    6
Social Factor:    7
Technological Factor:    7
Environmental Factor:    7
Legal Factor:    7
Opportunities & Threats in the External Environment of CBA    7
Opportunities    7
Threats    8
3. Internal Environmental Analysis of CBA, its Strengths &Weaknesses    8
Internal Environmental Analysis of CBA    8
Valuable:    8
Rare:    8
Imitable:    8
Organisation:    9
Strengths & Weaknesses of CBA    9
Strengths    9
Weaknesses    9
4. Strategic Leadership of a Successful CEO in CBA’s History and its Impact on CBA’s Strategy as well as CBA’s Success    9
Strategic Leadership of a Successful CEO in CBA’s History    9
Impact of the Leadership on CBA’s Strategy    10
Impact of the Leadership on CBA’s Organisational Success    10
Conclusion    10
References    12
Introduction
Strategic management is the procedure of setting objectives, goals and procedures in order to make company more successful in competitive edge. Strategic management comprises of internal analysis of organisation, strategic evaluation and strategic execution about the company. The present study will outline the social responsibility and one managerial ethics practice of Commonwealth Bank of Australia (CBA) that engages with stakeholders. Furthermore, it will seek address to the external environment analysis of CBA with the reference to its threats and opportunities. In addition to that, it will demonstrate the internal analysis and strategic leadership of CEO of CBA.
1. One Social Responsibility and One Managerial Ethics Practice of CBA to Engage with Stakeholders and their Impacts
Social Responsibility of CBA
The business strategy of CBA is to maintain balanced and sustainable effects for customers, network, humans and shareholders. The fundamental objective areas are education in finance department, contributing to the social people and top commercial enterprise practices (CommBank, 2021). They are also looking forward to use the good business practice because it strengthens and empowers the social communities. They are more focused on transparent, sustainable practice and balanced nature supporting the environmental, economic and social outcome. They are also responsible in investing to enhance the well-being of people, communities and business to make more contributions in workplace.
Managerial Ethics Practice of CBA
The driving principle of the company is to do the right thing for their customers and make everything right that goes wrong. With the consideration of their past evaluation and experiences they place the importance in hands of fair, planned and rigorous approaches (Carroll, 2021). While considering about the control of organisation enterprise ethics are described because the structural fitness of an organisation and the cappotential of an organisation to outperform its competition. Firms that combine ethics into the fibre of the employer will advantage a competitive advantage. The frameworks and systems want to be installed area to gain a few organisational control of unethical behaviour.
Impact of Social Responsibility of CBA
The CSR activities are perceived as a major detail while handling banks. The image of the company is reinforced whilst banks undertake such activities, and optimistic and widespread relationships have been statistically observed among CSR activities and company image. Social responsibility affects the bank in different ways such as loyalty of employees, company’s reputation and interpersonal communication amid banking society and industry (Agudelo, Johannsdottir and Davidsdottir 2019). It provides the special attention in the business environment because it ensures the responsible actions in the society with the aid of environment. The program of this concept helps the firm to gain the competitive advantage and gaining many benefits in terms of financial performance. All types of institution help in ensuring the customer satisfaction and competitiveness by contributing towards the activities of CSR.
Impact of Managerial Ethics Practice of CBA
Managerial ethics is significant in the company because it helps the people to make sure that they are following what leader do. Banking is all about rewards reflecting actual dangers and moral ethics that shape a vital a part of risk-taking activities. The welfare of our borrowing customers, in exact instances and bad, is of foremost situation in any enterprise proposition. Sometimes business concerns may be at odds in which ethics and politics...