Please find the files for the requirement and also the writing structure expects from my lecturer, I also attached my first Assignment note speaking but you need to do more research about the Haigh's Chocolate company to continute this assignment. I will send a drive link for Lecturer slides each week and Journal articles.
Assessment Information Assessment Title: Assessment 2 – Individual Report Weighting: 35% Total Marks: 100 Due Date: 29 Jan 2020 -10 am (Melbourne time) Assessment Description Using the organisation chosen (Haigh’s Chocolate) for Assessment 1, students are to apply their learnings from the capstone topics and apply them to the organisation by undertaking additional research. I have chosen the “Haigh’s Chocolate” Company for this assessment. https://www.haighschocolates.com.au/ Again, assuming the role of an organisational consultant, students are to write a report that clearly articulates the organisation's strategy and business model and outlines a detailed approach to Competition Strategy (Week 3- Building Strategic Knowledge: Operations and Marketing), how the chosen organisation’s performance is/can be measured against their strategies (Week 4- Building Strategic Knowledge: Innovation and Growth). Students will also be required to prepare a balanced scorecard for their chosen organisation (Week 7- Research Methods, Data and Analysis). Attention should be paid to the use of secondary research and insights (Week 8- Leadership and Communication). Findings should be presented in a report of 2,000 words (+/-10%). Areas covered should include: · An executive summary. · An introduction that summarises the purpose of the report. · A summary of the organisation’s strategy. · A specific outline of the Organisation’s approach to competition strategy, performance measurement and balanced scorecard. · A summary of recommendations that identify areas of focus and opportunity to enhance the organisation's performance in the future. · A conclusion. · References. Students are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation as well as the use of an appropriate mix of strategic and business analysis tools and references. Criteria F (Fail) P (Pass) 50%-64% CR (Credit) 65%- D (Distinction) HD (High Distinction) Mark 0%-49% 74% 75% - 84% 85%-100% Assessment Content (Subject Specific) OUT OF 80 MARKS Introduction and Executive Provides poor context and does not Provides satisfactory context but Provides reasonable context Provides solid context and links to Provides excellent context and links /15 Summary link to the assessment in a clear links to the assessment only and links to the assessment in a the assessment in a clear and to the assessment in an extremely and coherent way. May be missing partially. fairly clear and coherent way. coherent way. clear and coherent way. entirely. Summary of the The strategy is poorly presented, The strategy is satisfactorily The strategy is well presented, The strategy is very well The strategy is excellently /15 organisation’s competitive not thorough and identifies an presented, not very thorough and reasonably thorough and presented, quite thorough and presented, extremely thorough and strategy unsatisfactory amount of the only identifies a few of the pertinent identifies some of the pertinent identifies most of the pertinent identifies all the pertinent issues. pertinent issues. issues. issues. issues. Outline of the organisation’s Poor evaluation of the Satisfactory evaluation of the An adequate evaluation of the A distinctive evaluation of the Excellent evaluation of the /20 performance measurement organisation’s activities that may not organisation’s activities that are organisation’s activities that are organisation’s activities that are organisation’s activities that are and Balanced scorecard be substantiated by learnt concepts somewhat substantiated by learnt quite substantiated by learnt mostly substantiated by learnt thoroughly substantiated by learnt or research. concepts or research. concepts or research. concepts or research. concepts or research. Recommendations Recommendations are not useful or Recommendations are somewhat Recommendations are quite Recommendations are very useful Recommendations are excellent /20 actionable. May be poorly useful or actionable. May be useful or actionable. May be or actionable. May be strongly and highly useful or actionable. May supported by research or theory. reasonably supported by research well supported by research or supported by research or theory. be thoroughly and clearly supported or theory. theory. by research or theory. Conclusion The conclusion is not The conclusion brings out some of The conclusion brings out many the brings out most of the salient The conclusion is excellently written /10 comprehensive at all. It doesn’t the salient points of the report. of the salient points of the points of the report. and brings out all the salient points bring out most of the salient points report. of the report. of the report. Structure Format and Presentation (Consistent across all courses) OUT OF 20 MARKS Logical flow Most of the report is not written The report is written somewhat The report is written quite The report is written very clearly The report is written extremely /5 clearly and logically. clearly and logically. clearly and logically. and logically. clearly and logically. Writing & Grammar Writing is of an inadequate standard Writing is of a reasonable standard Writing is of a good standard Writing is of a high standard with Writing is of an excellent standard /5 with substantial errors. with substantial errors. with some errors. very few errors. with negligible errors. Format & Word Count Format of the report and wordcount Format of report and wordcount Format of the report and Format of the report and Format of the report and wordcount /5 poorly follow KBS guidelines. partially follow KBS guidelines. wordcount mostly follow KBS wordcount substantially follow thoroughly follow KBS guidelines. guidelines. KBS guidelines. Referencing Frequent errors and/or inconsistent Some errors and/or inconsistent Occasional errors and/or Minimal errors and/or inconsistent Negligible errors and/or inconsistent /5 application of Harvard referencing application of Harvard referencing inconsistent application of application of Harvard referencing application of Harvard referencing conventions. conventions. Harvard referencing conventions. conventions. conventions. Comments: /80 /20 /100 1 Executive Summary Clearly state the strategy problem as discussed in Week 1. Briefly outline the source of competitive advantage; and if the company is achieving its mission in your opinion. Essentially ask, is the company capable of achieving its vision? 2 Introduction Briefly describe the scope and objectives of your assignment. Write it as you would for any professional report. 3 Summary of Competitive Strategy Briefly summarize the strategy problem as a recap from your Assessment 1. Define if the company actually has a competitive advantage based on superior profitability. You could discuss the competition rivalry as it impacts profitability. 4 Outline of Approach A significant part of your discussion is the approach. You could discuss the company's key capability that makes if difficult for competitor entry and product substitution (Week 3); the company's resources from financial stability/profits, business model and internal performance (Week 4, Week 5, Week 7); and how you would research (e.g. collect evidence/data) the company's economic sustainability (Week 8). 5 Recommendations Be specific with recommendations that would solve the strategy problem, given the opportunities and constraints (capabilities and resources) that you identify in your Approach. There is no predefined number of recommendations. Be sure they address strategy and business growth, not just operational improvements. 6 Conclusion Summarize your evidence (from your Approach) as it relates directly to your strategy problem and competitive advantage. Emphasize what you think are the most important points you want the reader to remember from your discussion. 7 References You must comply with the Academic Integrity Policy for citing all sources used in the Assessment. You are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation as well as the use of an appropriate mix of strategic and business analysis tools and references. I would draw your attention of the need to include a Balanced Scorecard for the chosen organisation. PowerPoint Presentation Hello. My name is Nhu. Today I’m going to analyse the competitive advantages of Haigh’s Chocolate in my presentation. The analysis will cover the external and internal environment of this company by using Pestle framework, Swot analyse, Porter’s 5 forces for competitor’s analysis. Haigh's Chocolates has known as a chain of chocolate shops, established in Adelaide, South Australia in 1915 by Alfred Haigh. The company has been successfully run in four generations .. Haigh’s Chocolates is proud to be the oldest chocolate manufacturing retailer that owned by a family in Australia. It has18 retail locations crosswise over Adelaide, Melbourne and Sydney, Canberra with more than 600 employees in their factory. The organisation has strong social and ethical practices and product focus. Annual revenue expected to rise at 3.9% over fiver years through 2019-20, to $57.2 million Its Market Share: 19.4% in Australia Haigh's vision is conveying a world-class chocolate experience without a doubt. Its value is that they will be caring and considerate of their employees, customers, suppliers, shareholders, the community and the environment collaboration Australian economy continued to growth, real GDP growth at 2.1% ; GDP per capita PPP at $53,559, inflation rate at 2% and unemployment rate at 4.8% in 2019 (DFAT, 2019); 4th largest in Asian and 12th largest in the world. The increase in consumer spending might reinforce sales revenue of the industry. Given that, consumers of Haigh’s chocolate might not need to concern about cutting their spending on premium chocolate products and going for cheaper brands in the market Confectionery manufacturers are required to follow significant regulatory restraints especially in relation to food safety, product labelling, occupational health and safety, competition and consumer law, employment law as well as taxation policies. Failure to follow regulations might lead to significant negative publicity that can damage the reputation and brand of the company. Socio-cultural Two key factors affect domestic demand and consequently determine future consumption structures is lifestyle change especially health consciousness and changing demographic form of the Australian population New technology have improved cost and operating efficiencies as well as reduced the need for labour for manufacturing, storing, delivery and distribution, using new technology to develop their recipe. E-commerce in manufacturing which helps to improve customer and suppliers networks and arrangements. Leading to cost savings through better inventory. Raw materials of chocolate production including cocoa, sugar, and milk are natural sources; therefore a