Please follow instructions carefully. I've also be providing the required text readings for your reference.

1 answer below »
Please follow instructions carefully. I've also be providing the required text readings for your reference.
Marketing 363 Consumer BehaviorEssay QuestionsInstructions: Please answer following questions within the required word count for each question. Entire solution is about 1000 words, open format. Due by: July 02, 2022Please use the following texts for referencing: (Will be provided separately)· Lecture_ Culture & Values Lecture Slides.pdf· Lecture_ Demographics Class & Group.pdf· Lecture_ Perception, Learning and Motivation.pdf· Extra_ The New Consumer Decision Journey.pdf· Extra_ How Emotion Drives Brand Choices & Decisions.docx1. (200 words) Model of Economic Value: What are the critical aspects of Value that were discussed, and how do these correlates to marketing activities? How do consumer values influence the consumer economic value relationship described in class and basic business strategies? Why does your professor say that understanding how consumers experience value is at the heart of marketing? 2. (200 words) It is said that the reasons that marketers want to study consumer/buyer behavior is to better predict, explain and control (influence) consumer behavior. Recently, Tesla introduced a new EV model. Describe how Tesla could use the CDJ model and concepts that we have discussed so far to better understand the nature of demand and to predict, explain and influence buyers for its vehicle? 3. (200 words) In your own family do you see different shopper roles based on gender? Describe how these roles might impact shopping behavior for food, a car, insurance, selecting a vacation? Do you think gender based-shopping models are becoming less or more useful with Gen Y vs. Boomers? 4. (200 words) What should I have asked you? Write your own question and answer it. (Points for quality of question and answer.)Extra Credit: (200 words) What does the term VUCA mean, and why should marketers care? Marketing 363 Consumer BehaviorMarketing 363 Consumer BehaviorTom Gillpatrick- KMC [email protected], Sub-culture and Valuesmailto:[email protected] Module OneWhy do marketers study consumer behavior?#1#2#3PART II: EXTERNAL INFLUENCESMarketing Across Cultural Boundaries is a Difficult and Challenging TaskThe Concept of Culture Culture is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society.CoolPhotography/Getty ImagesDefinition Culture is a shared, learned, symbolic system of values, beliefs and attitudes that shapes and influences perception and behavior -- an abstract "mental blueprint" or "mental code." Key characteristics:1. Learned. Process of learning one's culture is called enculturation.2. Shared by the members of a society. No "culture of one."3. Patterned. People in a society live and think in ways that form definite patterns. 4. Mutually constructed through a constant process of social interaction.5. Symbolic. Culture, language and thought are based on symbols and symbolic meanings.6. Arbitrary. Not based on "natural laws" external to humans, but created by humans according to the "whims" of the society. Example: standards of beauty.7. Internalized. Habitual. Taken-for-granted. Perceived as "natural." Studied "indirectly" by studying behavior, customs, material culture (artifacts, tools, technology), language, etc.Key Sociological Terms of Culture• Artifacts• Attitudes• Beliefs• Deviance• Ideology• Markers• Norms• Rituals• Roles• Status• Tradition•ValuesThe Concept of Culture Cultural values give rise to norms and associated sanctions, which in turn influence consumption patterns.Cultures are not static. They typically evolve and change slowly over time.Global CulturesA Global Youth Culture?• Worldwide mass media has the largest influence in converging lifestyles, values and purchases.• Technology is an important factor but U.S. youth and brands no longer lead the way.Fancy Collection/Supers/StockCross-Cultural Marketing StrategyConsiderations in Approaching a Foreign Market1. Homogeneous versus Heterogeneous with Respect to Culture?2. What Needs Can the Product Fill in this Culture?3. Can Enough People Afford the Product?4. What Values are Relevant to the Purchase and Use of the Product?5. What are the Distribution, Political and Legal Structures for the Product?6. In What Ways Can We Communicate About the Product?7. What are the Ethical Implications of Marketing This Product in This Country?Applications in Consumer Behavior This Chinese Dunkin’ Donut store is an example of glocalization.Notice the mix of standard and customized themes (color and symbols).© Ted HornbeinHofstede (https://www.hofstede-insights.com/ )https://www.hofstede-insights.com/Geert Hofstede™ Cultural Dimensionshttp://www.geert-hofstede.com/Power Distance Index (PDI) that is the extent to which the less powerful members of organizations and institutions (like the family)accept and expect that power is distributed unequally. Masculinity (MAS) versus its opposite, femininity, refers to the distributionof roles between the genders which is another fundamental issue for any society to which a range of solutions are found. Uncertainty Avoidance Index (UAI) It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Individualism (IDV) on the one side versus its opposite, collectivism, that is the degree to which individuals are integrated into groupsLong-Term Orientation (LTO) Values associated with Long Term Orientation are thrift and perseverance; values associated with Short Term Orientation are respect for tradition, fulfilling social obligations,and protecting one's 'face'. http://www.geert-hofstede.com/Hofstede’s Cultural DimensionsPower distanceIndividualismMasculinityUncertainty avoidanceLong-term orientationIndulgence vs. restraintThe Culture Map by Erin Meyershttp://erinmeyer.com/http://erinmeyer.com/Culture Map1. CommunicatingLow-Context…………………………………………………………………………………High –Context2. EvaluatingDirect Negative …………………………………………………………………….. ………Indirect NegativeFeedback Feedback3. PersuadingPrinciples-first……………………………………………………………………….. ……….Applications First4. LeadingEgalitarian………………………………………………………………………,,,,,,… ………Hierarchical5. DecidingConsensual………………………………………………………………………………. …..Top-Down6. TrustingTask-Based……………………………………………………………………………….. …..Relationship-Based7. DisagreeingConfrontational…………………………………………………………………………. …..Avoids Confrontation8. SchedulingLinear-time……………………………………………………………………………….. ….Flexible-timeErin Meyer 2014The Culture MapLow Context & Direct Negative FeedbackLow Context/ExplicitHigh-Context/ImplicitDirectNegative FeedbackIndirectNegative FeedbackUSCanadaUKAustraliaNetherlandsGermanyDenmarkIsraelSpainRussia ItalyFranceBrazilArgentinaMexicoIndiaSaudi ArabiaKenyaChina ThailandJapanConfrontation & Emotionally ExpressiveEmotionally ExpressiveEmotionally UnexpressiveConfrontationalAvoidsConfrontationalGreece ItalyIsrael SpainFranceUSDutchDenmarkGermanyIndiaSaudiBrazilMexico PeruPhilippinesUKSwedenChinaKoreaJapanCulture & Communication Spoken or verbal communication is often believed to be the dominant form of communication yet it is estimated that between 50 and 90 percent of communication is non-verbal Low context cultures Words are explicit High context cultures  Meaning of what is said is hidden in the way it is saidNonverbal Communication ExamplesCommunicating Across CulturesThe most immutable barrier in nature is between one man’s thought and another’s.William JamesAnglo-Dutch Translation GuideWhat the British SayWith all due respect….Perhaps you should think about it.Oh, by the way….Very interesting….Could you consider some other options?That is an original point of view.Please think about it some more.What the British meanI think you are wrong.This is an order.The following Criticism isPurpose of this conversationI don’t like it.Your idea is NOT good.Your Idea is STUPID.It’s a bad idea, don’t do it!What the Dutch UnderstandHe is listening to me.Think & do if you like.This is not very important.It doesn’t really matter.He has not decided.He likes my idea!It’s a good idea, keep developing it!Source: Nanette RipeesterIn The Cultural Map by (2014)Erin MeyerLanguage:English Vs. American “Tabling an issue” UK- Give it prominent place on agenda US- We will talk about it later Some UK examples “a rubber”- an eraser “knock her up”- stop by for visit “the boot of car”- the trunk “homely wife”- warm & friendly  Slang Euphemisms- avoid taboo words Proverbs Verbal Dueling- insults, posturingLanguage: Other Peculiarities Copyright Atomic Dog Publishing, 2002Copyright Atomic Dog Publishing, 2002High vs. Low Context Cultures• Low-Context cultures: What is said is precisely what is meant• High-Context cultures: The context of the message—the message source, his or her standing in society or in the negotiating group, level of expertise, tone of voice, and body language—are all meaningfulCultural Variations in Nonverbal Communications Cultural Variations in Nonverbal Communications TimeThe meaning of time varies between cultures in two major ways:• Time perspective.• Time Interpretations.TIME - A MANY CULTURED THING “Time is money”- USA “Those who rush arrive first at the grave” Spain “The clock did not invent man” Nigeria “If you wait long enough an egg will walk” Ethiopia “Before the time, it is not yet the time; after the time it is too late” FranceCultural Variations in Nonverbal Communications SpaceOverall use and meanings assigned to space vary widely among different cultures.Cultural Variations in Nonverbal Communications SymbolsColors, animals, shapes, numbers, and music have varying meanings across cultures. Failure to recognize the meaning(s) assigned to a symbol can cause serious problems!Cultural Variations in Nonverbal Communications TABLE 2-3 The Meaning of Numbers, Colors, and Other Symbols White Symbol for mourning or death in the Far East; purity in the United States Purple Associated with death in many Latin American countries Blue Connotation of femininity in Holland; masculinity in Sweden, United States Red Unlucky or negative in Chad, Nigeria, Germany; positive in Denmark, Romania, Argentina Yellow flowers Sign of death in Mexico; infidelity in France White lilies Suggestion of death in England 7 Unlucky number in Ghana, Kenya, Singapore; lucky in Morocco, India, Czechoslovakia, Nicaragua, United
Answered 1 days AfterJun 29, 2022

Answer To: Please follow instructions carefully. I've also be providing the required text readings for your...

Bidusha answered on Jul 01 2022
13 Votes
Marketing 363 Consumer Behavior        4
MARKETING 363 CONSUMER BEHAVIOUR
Table of Contents
Model Of Economic Value    3
Tesla And CDJ Model    3
Shopping Based On Gender    4
Personal In Sight    5
VUCA    6
References    8
Model Of Economic Value
Like the business cultivator
, numerous shoppers know about their own necessities yet may not know about the benefit of tending to those requirements. Providers might exploit this obliviousness by convincing clients of the worth of what they offer and helping them in making more educated buys. In business commercial centres, a little yet rising number of suppliers utilize how they might interpret what buyers’ esteem and would worth to beat less educated rivals in the commercial centre. These providers have made what are known as "client esteem models," which are information driven outlines of the worth, communicated in money related terms, of what the provider is or may be accommodating its clients (Naseri, 2021).
Evaluations of the expenses and benefits of a specific market item in a particular client application structure the premise of client esteem models. A provider might foster a worth model for a singular client or for a market fragment, involving information got from various buyers in that portion, contingent upon factors including the accessibility of information and a client's support. Making client esteem models isn't straightforward. Nonetheless, the illustrations gained from providers that built and utilized them effectively highlight various models that, as we would like to think, will be useful to any business attempting to characterize and assess an incentive for its clients.
Tesla And CDJ Model
The interest for all-electric vehicles is rising. There are different foundations for this, including new regulations administering vehicle emanations and security, as well as changes in shopper assumptions and innovation. In any case, Tesla Motors Inc. (TSLA) and its unmistakable business system are to a great extent liable for the overall population's energy and acknowledgment for electric vehicles. A superior system to help advertisers is given by the Consumer Decision Journey model. Clients of Tesla might be qualified for limits on administrations or different motivations. After a buy, purchasers lay out significant
and sees, which impact the ensuing CDJ.
In the event that the experience is fulfilling, a devotion circle is begun. Tesla can do this by offering first rate client care and ensuring there are enough of charging outlets accessible. The foundation required for in a hu
y charging is the primary hindrance to the far and wide...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here