Marketing 363 Consumer Behavior Essay Questions Instructions: Please answer following questions within the required word count for each question. Entire solution is about 1000 words, open format. Due...

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Marketing 363 Consumer Behavior
Essay Questions
Instructions: Please answer following questions within the required word count for each question. Entire solution is about 1000 words, open format. Due by: July 17, 2022
1. (250 words) Describe the role of self-concept and consumer lifestyle in how consumers make decisions. Additionally, instructor discussed functional vs emotional motivations that impact consumer decisions. Give an example of how emotions work together with functional decision-making for the purchase of a new home and how marketers can adapt marketing messaging to influence these decisions.
2. (250 words) Marketing segmentation has been described both as a demand analysis and as a business strategy. What is the difference between these uses of the term market segmentation? When segmenting a market, describe the reason why marketers segment markets? What is the difference between market segmentation strategies and product differentiation strategies in marketing? What is required to effectively use a market segmentation strategy?
3. (250 words) What determines if a consumer uses an extended decision making (cognitive) process? What would be an example of this type of consumer decision situation? What kind of consumer decisions are most frequently used? Discuss marketing implications for habitual decisions vs cognitive decisions?
Extra Credit: (250 words) What is difference between System I and System II decision making?
Answered 3 days AfterJul 11, 2022

Answer To: Marketing 363 Consumer Behavior Essay Questions Instructions: Please answer following questions...

Deblina answered on Jul 15 2022
16 Votes
Consumer Behavior Analysis          2
CONSUMER BEHAVIOR ANALYSIS
Table of Contents
Self-concept & Consumer Lifestyle    3
Market Segmentation    3
Consumer Decision    4
System I & S
ystem II Decision Making    5
References    7
Self-concept & Consumer Lifestyle
Consumer behavior and the decision of the consumers are influenced by a number of factors. And it is necessary to understand these factors in order to influence the marketing decision. Human psychology is one of the most significant determinants of consumer behavior. However, these factors are difficult to be measured but yet it has been a significant context to influence the buying decision of the consumer. The aspects of self-perceptions or self-concept and the consumer lifestyle inherently influence the consumer decision. The aspect of self-concept is based on the perceptions and responses of the individuals and is determined by the interactions and integrations that influence individuals' behavior. In this context, functional and emotional motivation is effective to be considered that has an impact on the consumer decision. This functions as motivation influences the individual's needs and these interns motivate a consumer to buy certain products and services (Zhnag et al., 2019).
The perceptions of the consumer help them to collect information about particular products and services and influence they are buying decisions. It allows the individual to develop an impression about a particular product and inherently influences the consumer to buy that particular product. The intention to purchase of the consumer is determined by the psychological factors of self-concept and motivation. Another most significant aspect is the emotional context that creates references that leads to the consumers buying decision. Owning a home has always been a dream of every individual which influences every individual to purchase a house. The marketers effectively use this aspect of the dream to influence the buying decision of the consumer.
Market Segmentation
Market segmentation in terms of demand analysis ensures the practice of grouping the consumers into naturally existing or artificially created segments of consumers who share similar product preferences or demands. This allows the marketers to segment the market on the basis of the demand pattern of the consumers. On the other hand, the aspect of market segmentation as...
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