Marketing 363 Consumer Behavior Essay Questions Instructions: Please answer following questions within the required word count for each question. Entire solution is about 1000 words, open format. Due...

Consumer Behavior Analysis          2
CONSUMER BEHAVIOR ANALYSIS
Table of Contents
Self-concept & Consumer Lifestyle    3
Market Segmentation    3
Consumer Decision    4
System I & System II Decision Making    5
References    7
Self-concept & Consumer Lifestyle
Consumer behavior and the decision of the consumers are influenced by a number of factors. And it is necessary to understand these factors in order to influence the marketing decision. Human psychology is one of the most significant determinants of consumer behavior. However, these factors are difficult to be measured but yet it has been a significant context to influence the buying decision of the consumer. The aspects of self-perceptions or self-concept and the consumer lifestyle inherently influence the consumer decision. The aspect of self-concept is based on the perceptions and responses of the individuals and is determined by the interactions and integrations that influence individuals' behavior. In this context, functional and emotional motivation is effective to be considered that has an impact on the consumer decision. This functions as motivation influences the individual's needs and these interns motivate a consumer to buy certain products and services (Zhnag et al., 2019).
The perceptions of the consumer help them to collect information about particular products and services and influence they are buying decisions. It allows the individual to develop an impression about a particular product and inherently influences the consumer to buy that particular product. The intention to purchase of the consumer is determined by the psychological factors of self-concept and motivation. Another most significant aspect is the emotional context that creates references that leads to the consumers buying decision. Owning a home has always been a dream of every individual which influences every individual to purchase a house. The marketers effectively use this aspect of the dream to influence the buying decision of the consumer.
Market Segmentation
Market segmentation in terms of demand analysis ensures the practice of grouping the consumers into naturally existing or artificially created segments of consumers who share similar product preferences or demands. This allows the marketers to segment the market on the basis of the demand pattern of the consumers. On the other hand, the aspect of market segmentation as...