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engg stargety 2
Subject Code and Title Engineering Strategy
Assessment Integrating Engineering Strategy
Length Individual: 2,000 words +/–10%
Learning Outcomes The Subject Learning Outcomes demonstrated by the successful
completion of the task below include:
b) Investigate and devise business innovation and technology
management strategies to develop solutions for engineering
c) Critically analyse and assess key concepts and
principles underpinning technology strategy and management,
the broad innovation process, R&D management technology
intellectual property protection processes.
d) Review and integrate technology strategies and operations
within and outside an engineering organisation, such as technology-
production interfaces, technology-marketing interfaces and external
strategic alliances and partnerships; and
e) Critically analyse and comment on issues affecting strategic
decision-making and tactical problem-solving processes related to
the global operations of engineering organisations.
Critically review in 2,000 words (+/-10%) the engineering strategy (in relation to research and
development (R&D), technology, innovation and intellectual property (IP) management) of an
organisation known to you. Describe and critically assess how the company has integrated this
strategy internally with other parts of the organisation and externally with its partners and alliances.
This assessment will provide you with an opportunity to research, review and assess the engineering
strategy of an organisation and explain how it integrates with other parts of the company (e.g.,
marketing and production) and external partners (e.g., allies, using strategic tools, methodologies
An engineering strategy is important to engineering and technical organisations because it provides
management with a set of decisions about current and future actions that need to be implemented
to ensure that the organisation meets its targets and objectives in areas such as R&D, technology,
innovation and IP management.
For an engineering strategy to be effective in an organisation, it needs to align with and support the
overall company strategy, integrate with other parts of the organisation (e.g., marketing and
operations) and link with external stakeholders (e.g., joint venture partners and licensing
partnerships) and strategic research alliances with universities and public research organisations.
For this assessment, you will use a strategy process, methodology and tools to critically review the
engineering strategy of an organisation and then critically assess how the engineering strategy has
been integrated with internal and external stakeholders.
You need to prepare for and approach this task by completing ‘Module 2: Innovation strategy and
management’, ‘Module 3: Technology and R&D Strategy and Management’ and ‘Module 4: IP
(Intellectual Property) Protection in an Engineering Context’.
To complete this assessment, you need to research and examine the following issues in relation to
the engineering strategy of an engineering or technical organisation of your choice:
1. Describe the current engineering strategy of the organisation.
● A strategy consists of an understanding of the current situation, the desired future situation and
the actions that need to be undertaken to move to the desired future and achieve the vision and
● An engineering strategy generally covers a number of areas, such as R&D, technology, innovation
and IP management. These areas may be addressed by one or separate strategies.
2. Critically review the existing engineering strategy.
Ideally, an engineering strategy should meet a number of criteria. Specifically, an engineering strategy
● Provide direction, aims and objectives and decisions about future actions in technology,
innovation, R&D and IP management;
● Prescribe consistent strategic choices dealing with the deployment of resources to achieve the
● Answer the following questions: What is to be accomplished? Why do we want to do it? How are
we going to do it? What resource commitments are necessary?
3. Critically assess how the engineering strategy integrates internally and externally to the
organisation. Specifically, consider:
● The overall corporate strategy. The engineering strategy needs to align with and support the
overall organisational strategy;
● Other parts of the organisation, such as those responsible for operations, marketing, finance and
human resources. The engineering strategy needs to identify linkages and indicate how these
and others will be strengthened; and
● External stakeholders (e.g., strategic alliances with universities and research organisations) and
partnerships (e.g., joint ventures or licensing agreement). The engineering strategy needs to
identify partners and alliances that will help the organisation to achieve its objectives
You may wish to use the following as a guide for structuring your assessment:
● Summarise the background information provided on the importance of an effective
engineering strategy that also links with internal and external partners and stakeholders.
● Describe your chosen organisation.
● Describe the objective of the assessment.
3. Research description of the engineering strategy
4. Review (pros and cons) of the engineering strategy
5. Research description of how the engineering strategy integrates with other parts of the
organisation and external partners and strategic alliances
6. Assess (pros and cons) of how the engineering strategy has been integrated internally and
externally within the organisation
Use APA style to cite and reference your research. For more information on referencing, please visit
our Library website at
Submit this task via the Assessment link in the main navigation menu in Engineering Sustainability.
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be viewed in My Grades.