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engg stargety 2 ASSESSMENT 2 BRIEF Subject Code and Title Engineering Strategy Assessment Integrating Engineering Strategy Individual/Group Individual Length Individual: 2,000 words +/–10% Learning Outcomes The Subject Learning Outcomes demonstrated by the successful completion of the task below include: b) Investigate and devise business innovation and technology management strategies to develop solutions for engineering business problems; c) Critically analyse and assess key concepts and principles underpinning technology strategy and management, the broad innovation process, R&D management technology intellectual property protection processes. d) Review and integrate technology strategies and operations within and outside an engineering organisation, such as technology- production interfaces, technology-marketing interfaces and external strategic alliances and partnerships; and e) Critically analyse and comment on issues affecting strategic decision-making and tactical problem-solving processes related to the global operations of engineering organisations. Task Summary Critically review in 2,000 words (+/-10%) the engineering strategy (in relation to research and development (R&D), technology, innovation and intellectual property (IP) management) of an organisation known to you. Describe and critically assess how the company has integrated this strategy internally with other parts of the organisation and externally with its partners and alliances. Context This assessment will provide you with an opportunity to research, review and assess the engineering strategy of an organisation and explain how it integrates with other parts of the company (e.g., marketing and production) and external partners (e.g., allies, using strategic tools, methodologies and processes). An engineering strategy is important to engineering and technical organisations because it provides management with a set of decisions about current and future actions that need to be implemented to ensure that the organisation meets its targets and objectives in areas such as R&D, technology, innovation and IP management. For an engineering strategy to be effective in an organisation, it needs to align with and support the overall company strategy, integrate with other parts of the organisation (e.g., marketing and operations) and link with external stakeholders (e.g., joint venture partners and licensing partnerships) and strategic research alliances with universities and public research organisations. Task Instructions For this assessment, you will use a strategy process, methodology and tools to critically review the engineering strategy of an organisation and then critically assess how the engineering strategy has been integrated with internal and external stakeholders. You need to prepare for and approach this task by completing ‘Module 2: Innovation strategy and management’, ‘Module 3: Technology and R&D Strategy and Management’ and ‘Module 4: IP (Intellectual Property) Protection in an Engineering Context’. To complete this assessment, you need to research and examine the following issues in relation to the engineering strategy of an engineering or technical organisation of your choice: 1. Describe the current engineering strategy of the organisation. ● A strategy consists of an understanding of the current situation, the desired future situation and the actions that need to be undertaken to move to the desired future and achieve the vision and objectives. ● An engineering strategy generally covers a number of areas, such as R&D, technology, innovation and IP management. These areas may be addressed by one or separate strategies. 2. Critically review the existing engineering strategy. Ideally, an engineering strategy should meet a number of criteria. Specifically, an engineering strategy should: ● Provide direction, aims and objectives and decisions about future actions in technology, innovation, R&D and IP management; ● Prescribe consistent strategic choices dealing with the deployment of resources to achieve the objectives; and ● Answer the following questions: What is to be accomplished? Why do we want to do it? How are we going to do it? What resource commitments are necessary? 3. Critically assess how the engineering strategy integrates internally and externally to the organisation. Specifically, consider: ● The overall corporate strategy. The engineering strategy needs to align with and support the overall organisational strategy; ● Other parts of the organisation, such as those responsible for operations, marketing, finance and human resources. The engineering strategy needs to identify linkages and indicate how these and others will be strengthened; and ● External stakeholders (e.g., strategic alliances with universities and research organisations) and partnerships (e.g., joint ventures or licensing agreement). The engineering strategy needs to identify partners and alliances that will help the organisation to achieve its objectives You may wish to use the following as a guide for structuring your assessment: 1. Introduction 2. Background ● Summarise the background information provided on the importance of an effective engineering strategy that also links with internal and external partners and stakeholders. ● Describe your chosen organisation. ● Describe the objective of the assessment. 3. Research description of the engineering strategy 4. Review (pros and cons) of the engineering strategy 5. Research description of how the engineering strategy integrates with other parts of the organisation and external partners and strategic alliances 6. Assess (pros and cons) of how the engineering strategy has been integrated internally and externally within the organisation 7. Conclusions 8. References 9. Appendices Referencing Use APA style to cite and reference your research. For more information on referencing, please visit our Library website at Submission Instructions Submit this task via the Assessment link in the main navigation menu in Engineering Sustainability. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.