engg stargety 2 ASSESSMENT 2 BRIEF Subject Code and Title Engineering Strategy Assessment Integrating Engineering Strategy Individual/Group Individual Length Individual: 2,000 words +/–10% Learning...

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engg stargety 2 ASSESSMENT 2 BRIEF Subject Code and Title Engineering Strategy Assessment Integrating Engineering Strategy Individual/Group Individual Length Individual: 2,000 words +/–10% Learning Outcomes The Subject Learning Outcomes demonstrated by the successful completion of the task below include: b) Investigate and devise business innovation and technology management strategies to develop solutions for engineering business problems; c) Critically analyse and assess key concepts and principles underpinning technology strategy and management, the broad innovation process, R&D management technology intellectual property protection processes. d) Review and integrate technology strategies and operations within and outside an engineering organisation, such as technology- production interfaces, technology-marketing interfaces and external strategic alliances and partnerships; and e) Critically analyse and comment on issues affecting strategic decision-making and tactical problem-solving processes related to the global operations of engineering organisations. Task Summary Critically review in 2,000 words (+/-10%) the engineering strategy (in relation to research and development (R&D), technology, innovation and intellectual property (IP) management) of an organisation known to you. Describe and critically assess how the company has integrated this strategy internally with other parts of the organisation and externally with its partners and alliances. Context This assessment will provide you with an opportunity to research, review and assess the engineering strategy of an organisation and explain how it integrates with other parts of the company (e.g., marketing and production) and external partners (e.g., allies, using strategic tools, methodologies and processes). An engineering strategy is important to engineering and technical organisations because it provides management with a set of decisions about current and future actions that need to be implemented to ensure that the organisation meets its targets and objectives in areas such as R&D, technology, innovation and IP management. For an engineering strategy to be effective in an organisation, it needs to align with and support the overall company strategy, integrate with other parts of the organisation (e.g., marketing and operations) and link with external stakeholders (e.g., joint venture partners and licensing partnerships) and strategic research alliances with universities and public research organisations. Task Instructions For this assessment, you will use a strategy process, methodology and tools to critically review the engineering strategy of an organisation and then critically assess how the engineering strategy has been integrated with internal and external stakeholders. You need to prepare for and approach this task by completing ‘Module 2: Innovation strategy and management’, ‘Module 3: Technology and R&D Strategy and Management’ and ‘Module 4: IP (Intellectual Property) Protection in an Engineering Context’. To complete this assessment, you need to research and examine the following issues in relation to the engineering strategy of an engineering or technical organisation of your choice: 1. Describe the current engineering strategy of the organisation. ● A strategy consists of an understanding of the current situation, the desired future situation and the actions that need to be undertaken to move to the desired future and achieve the vision and objectives. ● An engineering strategy generally covers a number of areas, such as R&D, technology, innovation and IP management. These areas may be addressed by one or separate strategies. 2. Critically review the existing engineering strategy. Ideally, an engineering strategy should meet a number of criteria. Specifically, an engineering strategy should: ● Provide direction, aims and objectives and decisions about future actions in technology, innovation, R&D and IP management; ● Prescribe consistent strategic choices dealing with the deployment of resources to achieve the objectives; and ● Answer the following questions: What is to be accomplished? Why do we want to do it? How are we going to do it? What resource commitments are necessary? 3. Critically assess how the engineering strategy integrates internally and externally to the organisation. Specifically, consider: ● The overall corporate strategy. The engineering strategy needs to align with and support the overall organisational strategy; ● Other parts of the organisation, such as those responsible for operations, marketing, finance and human resources. The engineering strategy needs to identify linkages and indicate how these and others will be strengthened; and ● External stakeholders (e.g., strategic alliances with universities and research organisations) and partnerships (e.g., joint ventures or licensing agreement). The engineering strategy needs to identify partners and alliances that will help the organisation to achieve its objectives You may wish to use the following as a guide for structuring your assessment: 1. Introduction 2. Background ● Summarise the background information provided on the importance of an effective engineering strategy that also links with internal and external partners and stakeholders. ● Describe your chosen organisation. ● Describe the objective of the assessment. 3. Research description of the engineering strategy 4. Review (pros and cons) of the engineering strategy 5. Research description of how the engineering strategy integrates with other parts of the organisation and external partners and strategic alliances 6. Assess (pros and cons) of how the engineering strategy has been integrated internally and externally within the organisation 7. Conclusions 8. References 9. Appendices Referencing Use APA style to cite and reference your research. For more information on referencing, please visit our Library website at Submission Instructions Submit this task via the Assessment link in the main navigation menu in Engineering Sustainability. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Answered 3 days AfterJul 27, 2022

Answer To: engg stargety 2 ASSESSMENT 2 BRIEF Subject Code and Title Engineering Strategy Assessment...

Banasree answered on Jul 31 2022
78 Votes
Integrating Engineering Strategy 2
1. Critical Review of the Integrating Engineering Strategy.
2. Introduction
Integrating engineering strategy is process of uniquely designed strategies with certain goals like research and design’s target, technological target, IP team’s target etc. Define set of action should have approach the medium and long-term perspective. Major rewar
ds of this project are, to propose a set of structure which helps company to allocate resources correctly and develop them on right time. Therefore, company will reach optimal target in regards to adapting changing climate, unlock dimensions, increasingly autonomous, diving into digital, leaner, cleaner and greener etc. Strategic planning integrates with various department like accounts, finance, human resource, marketing etc. In this project, researcher consider the application of strategic planning to improve the product quality of manufacturing company. To achieve this goal, first researcher has analyzed the exiting process of company’s product and their respective processes, then proposed a scientific approach to reach the set goal.
3. Background
There are very smaller number of company available on the market who actually can understand the engineering strategy and vision. One myth is still existed that engineering strategy is hard to define. Truth is engineering strategy is more technical than other management strategies, hence it ends up with boring. One most important thing, as a researcher whenever start project on engineering strategy, always ensure that company’s internal, external and stakeholder must have some interest on it. This type of project will be only benefitted when, people start understand the technological needs and gain some interest for it. Additionally, research also look for the impact of that strategy. In this project, researcher is going to review the engineering strategy of an EV (electronic vehicle) manufacturer company. Company’s CEO doesn’t believe in invest in marketing or advertisement or any endorsement. CEOs believes in technology and good quality product. To develop and understand the needs of the engineering strategy above thought process is positive start.
EV manufacturing company planning to funnel their resources into research and development to improve the model. Major attraction is this EV company’s CEO is an engineer. Current market research has proved that there first EV model hooked the existing market almost 60-70% without any marketing campaign. Therefore, company is able to invest a significant amount in research development. As we can see the results have been good and any business wants a success where they have pretty good market demand. Company currently ranked in the top 10 of customer report most satisfying car. Company has a goal to keep maintain the same image with their customer and the business have benefitted.
In this review, research will find out some question’s answer:
What is to be accomplished?
Why do we want to do it?
How are we going to do it?
What resource commitments are necessary?
4. Research description of the engineering strategy:
Company’s engineering strategy is innovation. Innovation strategy specifically aim on transforming the automobile industry as a complete lesson for any researcher, especially in regards what is to be accomplished and how we are going to do it. To understand this strategy first we have to consider that company’s first model was launched on 2019. It was the biggest hit. Company got booking for that new vehicle around 200,000 that too within a month. Comparison to the other automobile pre order, number crossed by almost 100,000. Research concur that the company has driven the automobile industry towards EV and achieved consistent growth by generating revenues of $20 billion in 2019. Company articulates an innovation strategy that stipulates, how the firm’s innovation efforts will support the overall business strategy. Creating an innovation strategy involves determining how innovation will capture value for potential customers, how the company will capture that value, and which types of innovation to pursue.
A recent research data found that the first model car of the company is not to hook the market, but the efforts endeavour different things like to win the resources to profitable versus the innovation idea. Eventually they meet in the same page to achieve...
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