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Assessment_3_Brief_ Management Plan and Presentation_FINAL ASSESSMENT 3 BRIEF Subject Code and Title Engineering Strategy Assessment Engineering Management Plan and Presentation Individual/Group company name https://www.alstom.com/ (Alstom) Length Group: Report 700 Learning Outcomes The Subject Learning Outcomes demonstrated by the successful completion of the task below include: a) Investigate and apply business concepts to construct a strategic plan for a business, create a sustainable competitive strategy for an ongoing business entity and develop strategies to facilitate organisational decision making and problem solving; b) Investigate and devise business innovation and technology management strategies to develop solutions for engineering business problems; d) Review and integrate technology strategies and operations within and outside of an engineering organisation, such as technology-production interfaces, technology-marketing interfaces and external strategic alliances and partnerships; and e) Critically analyse and comment on issues affecting strategic decision-making and tactical problem-solving processes related to global operations of engineering organisations. Task Summary In response to the background information provided, your group needs to research and develop a strategy to manage an engineering discipline within an international company operating across different global regions. You need to present your research in a 700 word plan. Please refer to the Task Instructions (below) for details on how to complete this task. Context For some time now, there has been a world-wide movement towards the cross-border integration of business activities, which, in the case of products and services, covers their design, manufacture, https://www.alstom.com/ distribution and sale. This also includes engineering and technical disciplines operating across different global regions. For example, research and development (R&D) is being decentralised to reduce costs and access new capabilities; manufacturing is being moved to be closer to major emerging markets; the engineering design stage of product development is changing to cope with demands for quality and customisation; and licensing technologies are being introduced in new markets in which organisations do not have a presence. The trends driving the need to manage engineering disciplines across different global regions include the advent of the digital age (e.g., information and communications technology and the internet), the emergence and growth of developing countries with low costs and high levels of engineering capability (e.g., India and China) and the increasing cost of R&D and innovation. International companies need to develop international strategies to ensure that engineering activities across the world are appropriately coordinated and managed. Strategic options to do this include joint ventures, setting up decentralised subsidiaries, mergers, acquisitions and licensing. Task Instructions For this assessment, you will use a strategy process, methodology and tools to develop a strategy for an engineering discipline operating across global regions in an international organisation. You need to prepare for and approach this task by completing ‘Module 5: Globalisation Engineering Strategy and Management’. In completing this assessment, you will research and develop the following topics to develop an engineering strategy for an engineering or technical organisation of your choice: 1. Research and choose a suitable international organisation with engineering discipline operations across various global regions. Do not choose a global automotive organisation, as this type of organisation was considered in a previous assignment. Choose an engineering discipline within your chosen organisation that is strategically important and operates in various global regions. This might include R&D, innovation, technology development and engineering design. 2. Describe and review the overall company and engineering strategies for your chosen organisation and highlight any relevant issues in the company’s strategy related to engineering strategic issues, such as innovation and R&D. 3. Develop a strategy for your chosen engineering discipline that aligns with and supports the company strategy. You may wish to use the following as a guide for structuring your report: 1. Description and review of the company and existing engineering strategies of the organisation 2. Development of a proposed strategy to manage the chosen engineering discipline across global regions 3. References 4. Appendices