Task Read: A Business Proposal – Customer Records Management Replacement System for the fictional organisation Tangle Corp that is presented in this subject. This document will be made available...

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Task
Read: A Business Proposal – Customer Records Management Replacement System for the fictional
organisation Tangle Corp that is presented in this subject. This document will be made available via
the Resources section of Interact for this subject.
The document you are to read is a fictional business proposal aimed at the senior management of a
fictional company Tangle Corp. This proposal is an attempt by members of the junior management
team to convince the key senior decision makers of the value of such an investment for the business
and why they should approve it.
Part A
Length: Two blog posts, each 250 words (total 500)
You are to analyse and discuss the strengths and weaknesses of the Tangle Corp business proposal
to achieve its intended purpose in two key areas:
The persuasiveness of the document and its ability to gain buy in
The communications and leadership scenario between the key stakeholders and how this
might affect the outcome of this proposal.
Your first post is to state your own analysis and position on the two items above. Your second post
should be a response to another student’s initial analysis post. This second post is intended to
elaborate, discuss, debate or otherwise expand usefully on the initial post by that student. It is not
enough to simply agree or disagree, you should effectively explain your reasoning in your own
words.
For this discussion task the cohort will be divided into groups of approximately 10 students within
which you may freely discuss your views. Each student will only have to read and respond to a small
selection of the cohort’s posts.
Part B
Length: Document Critique 1500 words
Imagine that you are a communications consultant working for a small firm (ACME Comms) who
provides advice and guidance on professional communications. You are an expert in this area and
your firm charges their clients to have consultants like you improve their professional
communications. Nick Rose has contacted you to ask you to assist him and his managers to critique
their CRM proposal document. Due to the importance of this proposal and its potential impact on the
company they have decided to get professional feedback on it from your firm. Note the email from
Nick below.

Answered Same DaySep 08, 2019MGI521Charles Sturt University

Answer To : Task Read: A Business Proposal – Customer Records Management Replacement System for the...

David answered on Nov 25 2019
72 Votes
Running Header: Part A – Blog Posts – Tangle Corp.                1
Part A – Blog Posts – Tangle Corp.        2
Part A – Bl
og Posts – Tangle Corp.
Part A – Blog Posts – Tangle Corp.
Blog Post #1
At the outset, the proposal document summarizes in a structured manner the nature of the business, the historical evolution of its operations and the challenges that face the company at the present scenario. The various actions undertaken and the outcomes of the same as illustrated in the documented clearly offers a picture wherein the company’s operations are (i) geographically widespread across culturally diverse countries, (ii) the recent expansion by the company of establishing mass product widgets in Malaysia and acquiring customized widget production unit in Australia illustrate totally contrasting product categories targeting varied set of customers, and, (iii) the negative or unexpected outcomes of the acquisition and lack of investment in internal assets / capabilities. These three factors make a very convincing and valid case for the need to invest in an effective...
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