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Situation Analysis: Omnicom Media Group         1
SITUATION ANALYSIS: OMNICOM MEDIA GROUP
Executive Summary
The Omnicom media group is known as one of the leading advertising and media communication agency. To garner and maintain the position for a longer period is not an easy task, it involves certain strategies, planning and the processes induced by the company in the meantime to maintain the position. The report focuses on the key factors of the company, which is an important factor in its success and the instances where the company could amend their strategy a bit more to achieve more targets. The value propositions, core brand value and the buyer behavior depicts the stance of the company in the market place. The micro and the macro environment are the factors that keep on changing with the changing time, the company need to analyze it frequently to have a clear overview about their market value. SWOT analysis presented over here depicts the strong and weak point of the company and similarly the TOWS matrix represents how the company can effectively achieve more by using its SWOT.
Table of Contents
Introduction    4
Value Propositions of Omnicom Media Group    4
Core Brand Values of OMG    4
Buyer Behavior of OMG    5
Microenvironment of OMG    5
Company    5
Suppliers    6
Intermediaries    6
Competitors    6
Customers    7
Macro Environment of OMG    7
Demographic Factors    7
Economic Factors    8
Natural Factors    8
Political Factors    8
Technological Factors    9
Cultural Factors    9
SWOT Analysis of the Omnicom Media Group    9
TOWS Matrix for the OMG    10
Conclusion    12
References    13
Introduction
    Omnicom Media Group (OMG) provides advertising, strategic media planning, digital and interactive marketing, direct and promotional marketing, public relations as well as several specialty communication services to its clients. It is one of the most trusted and valued advertising and marketing agency. The company has its value propositions and the brand value, which determines the policies as well as the target consumers of the company. In the product development as well as the business development, the company has to take into consideration its several strength and weaknesses as well as its macro and microenvironment so that it could have a wide analysis of its market conditions.
Value Propositions of Omnicom Media Group
    The Omnicom media group offers several value propositions in which they prioritize two primary value propositions that are the accessibility and brand/status. Due to the immense success the company has obtained it has established its powerful brand name. Due to its sorted value propositions the company exists as one of the world’s leading corporate media services conglomerate with a global network of almost over 1500 agencies as well as including 200 brands in its diversified agencies services division. The company is moving ahead and achieving all the bars set for the target success (Garaus, Wagner & Bäck, 2017).
Core Brand Values of OMG
    The core brand value of the company defines the values adopted by the company that was reflected in the policies as well as the rules and regulations of the company. The core brand value of the company includes the easy accessibility of the services to the client as well as the possible customers. For ensuring the success of the company, the company aims at providing the most consistent and best service so that the company brand value and status should increase in the market (Ozcan & Hannah, 2020).
Buyer Behavior of OMG
    The recent technology wave has created the most significant change in the consumer behavior. In the present times, the preference of the buyers and the consumers keep on changing rapidly. However, the augmented reality technology is not vividly ready for the use of the consumers but the consumers are preferably operating in an augmented way by using their phones as the extension of themselves. In the present times, mobile phones are the most extensive used technology for the communication these days and there is merely anything that cannot be done through the mobile phones (Jones, Comfort & Hillier, 2018).
Microenvironment of OMG
    The microenvironment of the company gives a wider overview of the company its suppliers, intermediaries, relevant publics, customers, competitors as well as the substitutes of the company. The analysis provides the internal as well as the external information related to the company.
Company
    The merger of several leading advertising, corporate and marketing communication companies formed Omnicom media group a strategic holding company. The company has provided the professional services to the customers all around the world, which aims at turning the company as a largest global advertising and the marketing company. The Omnicom media group agency tend to provide traditional media advertising, specialty communications, public relations and the customer relationship management facilities to the...