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June 2020 – Issue 2 – Assessment 2 of 2 Assignment Brief Qualification Pearson BTEC Level 5 Higher National Diploma in International Travel and Tourism Management Academic Year 2019/2020 Unit Number and Title 24 Destination Management Services Unit Level 5 Unit Code H/616/2023 Credit Value: 15 Issue Date 19th June 2020 Submission Date & Time 17th August 2020 – 11:59am Formative Feedback Week 8 -10 Module Leader Mr Fayyaz Qureshi IV Name and Date Mr George Muwonge 18/06/2020 Assessment criteria covered LO1 (M1, D1 only), LO2, LO3 and LO4 ‘Academic Misconduct’ Statement: ‘Academic Misconduct’ is a term used to describe a deliberate attempt by a student to take unfair advantage over other students to undermine the quality, standards and credibility of the programmes and qualifications offer by UKCBC. Academic Misconduct includes: plagiarism; collusion; falsification; replication; cheating; bribery; and impersonation. A student suspected of Academic Misconduct will be investigated by the College and appropriate action will be taken. ‘Contract Cheating’ Statement: ‘Contract Cheating’ is defined by the Quality Assurance Agency (QAA) as occurring when, “a third party completes work for a student who then submits it to an education provider as their own, where such input is not permitted.” Such third party companies have become known as ‘essay mills’, and it is the responsibility of students to avoid contact and association with such third party companies throughout their entire period of study. A student suspected of Contract Cheating will be investigated by the College and appropriate action will be taken. Page | 2 Copyright © - All rights reserved - UK College of Business and Computing June 2020 – Issue 2 – Assessment 2 of 2 Assignment title The principles of tourism destination management Purpose of this assignment: This unit aims to introduce the concept of destination management and the various organisations and functions involved in providing direction and support for continued sustainable tourism development and growth. Unit Learning Outcomes: 1. Examine the definition of a destination and the characteristics of different global destinations 2. Analyse the concept of destination management and the organisations responsible for managing a destination 3. Evaluate the role of destination management at different stages of the destination life cycle. Page | 3 Copyright © - All rights reserved - UK College of Business and Computing June 2020 – Issue 2 – Assessment 2 of 2 Submission format Part 1 – Written management report • Written management report. • Formal business style using single spacing and font size 12. • Use headings, paragraphs, subsections, tables, charts as appropriate. • You must reference all research work and provide a reference list/bibliography, using the Harvard referencing system. • Recommended word limit is 1,000 words, but you will not be penalised for exceeding the word limit. Part 2 Article for publication • A written article for publication. • Professional in style and presentation format. • Use headings, subsections, tables, charts and bullet points. • You must reference all research work and provide a reference list/bibliography, using the Harvard referencing system. • Recommended word limit is 1,500 words, but you will not be penalised for exceeding the word limit. Part 3 Written management report • Written management report. • Formal business style using single spacing and font size 12. • Use headings, paragraphs and subsections as appropriate. • You must reference all research work and provide a reference list/bibliography, using the Harvard referencing system. • Recommended word limit is 1,500 words, but you will not be penalised for exceeding the word limit. Submitting your assignment You must submit your assignment on time to the appropriate submission link on the Ulearn through Turnitin Assignment submission section. It is advisable to use the Turnitin Plagiarism checker before uploading the final piece of work. Page | 4 Copyright © - All rights reserved - UK College of Business and Computing June 2020 – Issue 2 – Assessment 2 of 2 Assignment Overall Scenario and Activity: You are working as a destination management consultant for The International Tourism Consultancy Associates (ITC-A) a specialist in formulating tourism master plans and development strategies for destinations worldwide. Your consultancy firm has been approached by the government tourism team of one of the following destinations - Australia, Belize, Dominican Republic, Italy, Guyana, Montenegro, Nepal, Tanzania and Vietnam. The aim is to provide direction and support for sustainable development and growth by improving its tourism offer and generate greater tourism revenues. The newly appointed government officers responsible for bringing this vision to life has contracted your consultancy firm to organise training workshops, seminars and relevant publication in the form of articles and reports for key stakeholders at the destinations. Page | 5 Copyright © - All rights reserved - UK College of Business and Computing June 2020 – Issue 2 – Assessment 2 of 2 Part 1 (M1 and D1 Only) As a destination management consultant, you have been asked by your line manager to write a management report examining the definition of a destination based on at least three or four different global destinations provided above. Specifically, the management report should include the following: • An overview of each global destination • An analysis of the value of the different characteristics of the destinations • A critical analysis of the key characteristics of the destinations. Part 2 (LO2) As a destination management consultant, you have been asked by your line manager to write an article for publication analysing the concept of destination management, and critically evaluating the role of public and private sector organisations that develop and deliver destination management. Provide examples from at least three or four different global destinations given above. You should provide a suitable title for your article. Specifically, the article should include the following: • An analysis of the concept of destination management and the key benefits and objectives of destination management. o What is ‘destination management’? o What are the objectives of destination management organisations? • An appraisal of the role of destination management organisations at national, regional and local level responsible for managing a destination. o Who are the organisations responsible for destination management at local, regional and national level? • A critical analysis of the role and performance of destination management organisations at national, regional and local level in managing a tourism destination. • Justified recommendations for improvements. Page | 6 Copyright © - All rights reserved - UK College of Business and Computing June 2020 – Issue 2 – Assessment 2 of 2 Part 3 (LO3) As a destination management consultant, you have been asked by the line manager to write a management report critically evaluating the role of destination management at different stages of the destination life cycle using a range of examples from at least three or four different global destinations provided above. You should provide a suitable title for your report. Specifically, the management report should include the following: • An evaluation of the destination life cycle and the implications this has upon destination management o What is the destination ‘life cycle’? o Overview of each global destination and what stage they are at in the destination life cycle o How do destination management priorities vary at each of the different stages of the life cycle? • An appraisal of the role of destination management at different stages in the destination life cycle. o How effective is the role of destination management at different stages in the destination life cycle? • A critical evaluation of the priorities of destination management organisations at different stages in the destination life cycle • Justified recommendations for improvements. Please note you are expected to stick to the assignment brief in full. Good luck. End of Assignment Page | 7 Copyright © - All rights reserved - UK College of Business and Computing June 2020 – Issue 2 – Assessment 2 of 2 Learning outcomes and assessment criteria (Please note these are not the questions they are for evidence purpose only) Pass Merit Distinction LO1 Examine the definition of a destination and the characteristics of different global destinations P1 Examine the common features and characteristics that define a range of global destinations P2 Assess the different core resources and attractions for a range of global destinations M1 Analyse the importance and significance of different characteristics in defining a range of global destinations D1 Critically analyse the importance and significance of different characteristics that define a range of global destinations LO2 Analyse the concept of destination management and the organisations responsible for managing a destination D2 Make valid and Justified recommendations for improving the role and performance of destination management organisations P3 Analyse the concept of destination management and the key benefits and objectives of destination management P4 Appraise the role of destination management organisations at national, regional and local level responsible for managing a destination M2 Critically analyse the role and performance of destination management organisations at national, regional and local level in managing a tourism destination LO3 Evaluate the role of destination management at different stages of the destination life cycle D3 Make justified recommendations for improving destination management at different stages in the destination life cycle, using a range of examples P5 Evaluate the destination life cycle and the implications this has upon destination management P6 Appraise the role of destination management at