Make a presentation of this topic with speaking notes 5-6 slides TOPIC Customer Journney Mapping NOTES - Using this tool..... "The Lot" especially an interesting real life case when it was used, and /...

CUSTOMER JOURNEY MAPPING
CUSTOMER JOURNEY MAPPING
Customer Journey Mapping
Customer journey mapping helps for identifying the customers interests and preferences
Customer journey mapping helps for identifying the major problems faced by the customers
It also helps for understanding the customer interactions and needs in a effective way(Kate 2016).
A customer journey map is a diagram that depicts the customer's journey (also called the buyer journey or user journey). It assists you in telling the tale of your customers' interactions with your brand at all touchpoints. Whether your consumers communicate with you through social media, email, live chat, or other methods, visualising the customer journey ensures that no one falls through the cracks.
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Components of Customer Journey Maps
Customer Stages
Buyer Personas
Customer touchpoints (Cain et al 2021)
Emotions
Identifying stages in the customer journey is one of the first steps in constructing a...