Please number your responses & skip a line between questions. Please also use complete sentences. Note the minimum and a maximum number of sentences for each question.1. According to the text (Chapter...

1. According to the text (Chapter 16), there are six common online business models that companies use to generate revenues or decrease expenses. There are:
Online-only retailingClick-and-mortar retailingB2B procurementAdvertising basedFee-based contentFee-based platform
Discuss the benefits and drawbacks of online-only retailers and click-and-mortar retailing. Describe these two online business models before comparing them.
Answer: Online-only Retailing
A process in which buyers have a superfluity of choices in searching for, choosing, and buying services and products over the internet.
Benefits of Online-only Retailing
· Reduced overheads - selling over the internet can withdraw the requirement for costly retail stores and sales employees, permitting you to invest in exceptional marketing and buyer experience.
· Enhanced sales reach and buyer accessibility - Online selling offers enormous sales reach to an enterprise. In addition, buyers have an incredible experience and a wide range of products. The products are available 24*7 and 365 days, globally.
Drawbacks of Online-only Retailing
· Advertising Expenditures - Advertising plays a big role in getting your product to the top of the search bar to handle the expenses employed in running the website. 50% of the funding is utilized by online sellers on promotions.
· Security Threats - Buyers are becoming comfortable in providing their confidential and debit/credit card details, but safety matters are still holding many customers from shopping over the internet. However, one security violation holds an enterprise accountable for crippling penalties and lawsuits.
Click-and-Mortar Retailing
A business model that has online as well as offline processes....