BUSN20017 Effective Business Communication Term One 2018 Assessment Two: Group Work Written Report and Oral Presentation CRICOS Provider Code: 02219C | School of Business and Law CQUniversity...

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BUSN20017 Effective Business Communication Term One 2018 Assessment Two: Group Work Written Report and Oral Presentation CRICOS Provider Code: 02219C | School of Business and Law CQUniversity Australia ǀ BUSN20017ǀ Assessment 2: Group Assignment Written Report and Oral Presentation | Term 1, 2018 | Page 1 | General Description:  This assessment accounts for 40% of your final grade. The assessment is due in Week 9 on Monday May 7th at 5.00 pm  The reports must be 3500 words in length (excluding the references)  Two points will be deducted for those essays that are over or under by 200 words.  There is a late deduction of 1.5 points per day after the due date for the written report and .5 points per day after the due date for the PowerPoint slides and speaking outline.  The report must conform to the APA style guide.  At the time of submission, you will submit both your report and your PowerPoint slides and speaking outline.  You will receive the same score as your group members for the written report. The report is worth 30 points in total. The report will be marked and returned to you two weeks after the date of submission.  The presentation is marked based upon your individual contribution. The presentation is based upon 10 points in total. The presentation will be marked and returned to you once all the groups have presented. Task description: In this assessment you will both write a report based upon the following case study and then present an oral presentation either during the lecture or tutorial. You will be assigned into a group of three by the lecturer/tutor. Each member of your group will focus upon and write on one of the issues. Do not simply cut and paste each persons’ contribution. The group needs to make sure that all of the parts fit cohesively together and read as one document. The presentation must be 20 minutes in length. All group members must present during the presentation. You will present the information that you developed and wrote in the report. The flex students will present using Zoom. Case study: A multi-national organisation operates in various countries including Australia, Vietnam, India, Oman, and Nigeria. The organisation manufactures and distributes agricultural equipment’s to local and international clients. In total the organisation has 8,000 employees in five countries and more than 1 million customers worldwide. The head office is based in Australia. In recent years the organisation is facing several communication challenges. They include: 1. Ineffective use of social media such as blogs, wikis, social networks to support teams in sharing ideas, building knowledge bases and task management. 2. Lack of quality feedback from clients on ways to improve product quality and service delivery 3. Misunderstandings and lack of trust based upon intercultural communication issues in different contexts BUSN20017 Effective Business Communication Term One 2018 Assessment Two: Group Work Written Report and Oral Presentation CRICOS Provider Code: 02219C | School of Business and Law CQUniversity Australia ǀ BUSN20017ǀ Assessment 2: Group Assignment Written Report and Oral Presentation | Term 1, 2018 | Page 2 | Your manager has asked you to develop strategies and plans to improve communication at all levels In order to complete this task, you will need to review relevant academic literature and case studies to provide evidence and examples. The report should have the following structure: 1. Cover page including a title, the names of the group members, the campus, assessment title and lecturer 2. Table of contents 3. Introduction a. Describe the organisation b. Identify the purpose of the report c. Detail the scope/boundaries of the report—what is covered what is not d. Describe the report outcome e. Preview the structure of the report 4. Analysis of the current situation (literature review of the three presenting issues) a. Issue one—social media b. Issue two--feedback c. Issue three—Intercultural communication 5. Conclusion—no new information should be presented here—just summarize what you have already discussed. 6. Recommendations—The recommendations should answer what should be done, who should do it, and how will the success or failure of the recommendations be measured? a. Issue one—social media b. Issue two—feedback c. Issue three--Intercultural 7. References—Minimum of 25 (APA format) The oral presentation should include the following structure: 1. Introduction (First speaker) a. Attention-getting statement b. Exigency of the topic c. Preview of the structure d. Thesis e. Transition to the next section 2. Analysis: a. Issue one (First speaker) i. Main point one 1. Example/evidence ii. Main point two 1. Example/evidence iii. Main point three 1. Example/evidence iv. Transition to issue three BUSN20017 Effective Business Communication Term One 2018 Assessment Two: Group Work Written Report and Oral Presentation CRICOS Provider Code: 02219C | School of Business and Law CQUniversity Australia ǀ BUSN20017ǀ Assessment 2: Group Assignment Written Report and Oral Presentation | Term 1, 2018 | Page 3 | b. Issue two (Second speaker) i. Main point two-one 1. Example/evidence ii. Main point two-two 1. Example/evidence iii. Main point two-three 1. Example/evidence iv. Transition to issue three c. Issue three (Third speaker) i. Main point three-one 1. Example/evidence ii. Main point three-two 1. Example/evidence iii. Main point three-three 1. Example/evidence iv. Transition to issue to the conclusion 3. Conclusion (Third speaker) a. Recap main points b. Recap thesis c. Transition to the recommendations 4. Recommendations a. Issue one (First speaker) i. What should be done, ii. Who should do it, and iii. How will the success or failure of the recommendations be measured? b. Issue two (Second speaker) i. What should be done, ii. Who should do it, and iii. How will the success or failure of the recommendations be measured? c. Issue three (Third speaker) i. What should be done, ii. Who should do it, and iii. How will the success or failure of the recommendations be measured? 5. Ask the audience if they have any questions that you can answer (Second speaker)
Answered Same DayApr 25, 2020BUSN20017Central Queensland University

Answer To: BUSN20017 Effective Business Communication Term One 2018 Assessment Two: Group Work Written Report...

Karan answered on May 02 2020
109 Votes
Communication
TABLE OF CONTENTS
Introduction    3
a. Describe the organisation    3
b. Purpose of the report    3
c. Scope and boundaries of the report    3
d. Outcomes of the report    3
e. The structure of the report    4
Analysis of the current situation    4
a. Issue one – social media    4
b. Issue two- feedback    6
c. Issue three – Intercultural communication    8
Conclusion    9
Recommendation    10
a. Issue one—social media    10
b. Issue two—feedback    11
c. Issue three—Intercultural    11
References    12
Introduction
a. Describe the organisation
According to the provided case scenario, the organisation is operating in different nations of the world, and its main market includes Oman, Nigeria, India, Australia and Vietnam. The business is under development and sells of different types of equipment linked with agriculture, and its client base includes both domestic and international customers. The brand is presently operating with a workforce of
more than eight thousand employees and serving more than one million customers across different countries of the world. The brand is headquartered in Australia from where it is managing its international operations and activities.
b. Purpose of the report
The purpose of present study is to outline communication-related issues and challenges faced by the selected business enterprise. The study will help in understanding the role of active communication in growth and success of companies which are operating at the global level. The purpose of present study is to carry out practical and critical analysis of the different issues which are faced by the selected brand (Mironova & Shevchenko, 2016). In addition to this, the purpose of this study is to outline effective ways through which the company can resolve its communication issues and can enhance its operational efficiencies.
c. Scope and boundaries of the report
The scope of the present study is that it will provide the business with an opportunity to understand the critical issue. For instance, it will support the selected business in understanding the fact that how ineffective use of social media is creating issues and obstacles to growth and success of the enterprise. The brand will be able to develop in-sight into the three critical issues which are affecting its operations and activities. On the other side of this, the selected company will be able to identify the strategies which it can employ to overcome the critical issues and challenges.
d. Outcomes of the report
The report will outline effective ways through which the selected agricultural product manufacturer will be able to resolve its issues and problems. The outcome of this report will also include measures of success and failure of the recommendations provided to the company.
e. The structure of the report
The present study is divided into four different components which are an introduction, situational analysis, conclusion and recommendation. The introduction is the first component of the report, and it outlines the overview of the study being carried out. In the second component, critical analysis of the entire situation will be carried out and in the third component; the findings of the study will be concluded. The fourth and last component of the study is linked with recommendation where suggestions to deal with identified issues will be provided.
Analysis of the current situation
a. Issue one – social media
As per the view of Tuten & Solomon, (2017), over the past few years, social media has emerged as the most significant and potential platform for carrying out marketing and promotion of products and services. The increasing use of social media platforms such as Instagram, Facebook, YouTube, LinkedIn etc. among people in the market has provided companies with an opportunity to enhance the volume of their sales and profitability. However, Hollensen & Raman, (2014) has argued that the use of social media platform for marketing and promotion is not an easy task for companies and they are required to deal with various issues and challenges during the same. For instance, the content promoted by companies over social media platform needs to be engaging and creative so that customers can be attracted. The businesses in the manufacturing of agriculture equipment can make use of different social media platforms and channels for marketing of their products and services.
The primary and most important benefit associated with social media marketing is that it helps in carrying out effective brand recognition. In the present scenario, gaining brand recognition has become the standard and most important goal of companies overall marketing strategies. Nowadays, organisations want that customers can identify easy and recognise the brand they are looking forward to buying. According to Armstrong, Kotler, Harker & Brennan, (2015), the use of social media for marketing and promotion also plays a critical role in increase awareness of a brand in the marketplace. Here, companies are required to emphasise on developing and implementing a target-oriented strategy of social media. The benefit of this strategy is that it will provide businesses with an opportunity to reach and interact with board audience of potential and targeted customers.
On the other hand, Stelzner, (2014) has argued that ineffective use of social media such as blogs and other related platforms can result in developing communicational issues for a business enterprise. Nowadays, companies are required to focus on areas such introduction of social networks at the workplace so that sharing of ideas and knowledge can be promoted in the best possible manner. Over the past few years, social media has emerged as a potential platform to facilitate internal and external communication in an organisation. According to Ashley & Tuten, (2015) active communication has now become vital for long-term growth and success of a company. The statement can be justified by the fact that effective communication supports the people working in the organisation to become aware of their roles and responsibilities. At the same time, effective communications also provide staff members with clarity about the goals and objectives of the business. Therefore, the chances of conflicts, disputes and error in an organisation tend to decrease to a great extent.
On the other hand, effective communication helps companies to inform people in the target market about their products and services. Here, social media is a very result oriented platform, and businesses can use the same for internal and external communication. As per the view of Chaffe, (2016) the benefit of using social media for marketing and promotion is that it helps in enhancing brand loyalty and customer engagement. In comparison with the traditional tools and techniques of marketing, social media is considered as very useful because it facilitates two-way communication. The traditional marketing tools are now considered as less competent because companies do not have the opportunity to interact with customers. In traditional marketing techniques such as an advertisement in television and newspaper, businesses are only able to inform customers about their products and services.
The use of social media helps organisations to market and promote services and products and gain instant feedback on the same. According to Scott, (2015), social media supports in engaging customers and this further results in influencing customers to become more loyal towards a particular brand in the marketplace. On the contrary of this, Chang, Yu & Lu, (2015) has argued that carrying out practical use of social media channels for marketing and promotion is not an easy task as businesses are required to invest lots of time and resources. Developing and implementing a social media strategy will not result in the accomplishment of desired aim and objectives and companies are also required to carry out active monitoring of the same. Nowadays, the competition among companies has become highly intense, and therefore, it is not easy for a business to sustain in the marketplace. To get the best out of social media strategies, companies are now required to post unique and creative content on social media platforms at regular intervals.
According to Felix, Rauschnabel, & Hinsch, (2017) social network should be developed within workplace so that sharing of ideas can be promoted and staff members can enhance their skill set and knowledge base. The benefit of encouraging social networking is that it directly contributes to improving communication within the workplace and among people in the marketplace. The use of social networking allows people working in an organisation to get and stay in touch with each other in the long-run and this further result in minimising the need of emails and other mediums of formal communication (Godey et al. 2016). The use of social networking also provides the workers with an opportunity to enhance communication process by providing and getting a quick response. In addition to this, businesses can develop a long-term relationship with their clients and customers.
The benefit of maintaining such relationship is an enhancement in the degree of customer loyalty and increase in the volume of sales and profitability. However, Hyder, (2016) has critically argued that at the time of using social networking companies are...
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