Please read the article: To internationalize or not to internationalize - a descriptive study of a Brasilian startup. Please analyze the case and consider following questions. The length of your...

To Internationalize or not to Internationalize – A Descriptive Study of a Brazilian Startup    4
TO INTERNATIONALIZE OR NOT TO INTERNATIONALIZE – A DESCRIPTIVE STUDY OF A BRAZILIAN STARTUP
Table of Contents
Introduction    3
Analysis    4
Conclusion    6
References    7
Introduction
    New companies think of going global for expanding their businesses. Although the company’s founder may think going global to be easy but there are various mechanism and techniques which must be used for improving their economic performances. There are two factors through which the startups planning for internationalization can improve their performance. Firstly, it is innovation which helps to increase the capacity and productivity of the firm and secondly, its technological developments and security of the information. Further, there must be country specific customized product developed by the firm, hire diverse talents, access wide range of resources, establish partnership, adapt to the latest technologies and technical support and enhance the product quality as per the customer preferences. Further, internationalization helps to recognize and produce according to the demands of the foreign customers, ability to charge higher prices and offer better products, reduce fluctuations, helps in creating international alliances and benefit from the economies of scale thereby reducing the cost of production and enhancing the performances. Hence, higher degree of internationalization helps to innovate more, shield and exploit for more modernizations. This helps the firm to outperform the international competitors and improving the market reach and improving the economic performances (Rivera, 2015). There has been tremendous growth of technological startups in Brazil (ABStartups, 2018). Further, these technological startups deliver innovative and sophisticated products and services. Also, they are able to function as innovators in the global niche market ((Neubert, 2015). In order to become profitable, the startups try to internationalize at an early stage (Neubert, 2016a). But such task is extremely challenging and necessitates high level of skills and excellent preparations including customization to the products ((Neubert, 2016b).
Analysis
    As the Brazilian companies go for globalization the major challenges which they faces are the cultural and social aspects along with care of the new customers (Honorato, 2007). Thus, internationalization is a process which helps in building strategy and can be defined as a process which helps in operating collaboratively with other countries (Melin, 1992). The model used for classification of internationalization from a behavioral viewpoint is dependent on the attitudes, insights and the behaviors of the decision makers for reduction of risks and specifying where and how to expand (Carneiro & Dib, 2007). The Uppsala International Process Model which was developed by Johanson and Vahlne in the year 1977, helps to define the process in which the firm undergoes internationalization along with a dynamic learning process (Johanson & Vahlne, 2009).
    Startups are small businesses in the initial stage and also faces extreme uncertainty. Further, the startup business is initiated by a...