Page 1 XXXXXXXXXXKaplan Business School Assessment Outline Assessment 2 Information Subject Code: MAN203 Subject Name: Services Marketing Assessment Title: Individual Presentation Assessment Type:...

please read this assignment and give me word document and PPT


Page 1 Kaplan Business School Assessment Outline Assessment 2 Information Subject Code: MAN203 Subject Name: Services Marketing Assessment Title: Individual Presentation Assessment Type: Presentation Presentation Length: 10 Minutes (+/-10%) Weighting: 35 % Total Marks: 35 Submission: In class presentation week 8-12 Due Date: Week 12 Your Task You are to assume the role of a marketing consultant and are tasked with conducting a Services marketing strategic analysis of a service of your choice. . Assessment Description You can choose any possible service client of your choice. This must be different than the organization chosen in assessment-1. Some examples include retail services, professional services, financial services, Tourism and hospitality services, and health services. The presentation day needs to be negotiated with your lecturer between week 8 and week 12. Assessment Instructions • Select a service business and define the elements of the service using the service hierarchy (core, facilitating and supplementary) • Describe your service business using intangibility, perishability, simultaneity and heterogeneity • Conduct an in-depth investigation and analysis of the organisation’s current service marketing mix and the 7 Ps of services and provide analysis of existing strategies. Ensure you apply Services Marketing theory and concepts learnt in class. Provide appropriate services marketing recommendations for improvement and propose new service marketing mix strategies • You must ensure you offer coverage of every P of services and ensure you are conducting your analysis on a service client and NOT A PRODUCT. Some important considerations • You are also to provide narrative in the notes section of your slide. A Handout is attached on how to save your PPT with Notes section with this assessment guide. • Visual content of slides & multimedia content is expected • Suggested number of slides max 10-12 to be handed in at time of presentation as well as uploaded on Turnitin on the same week of presentation. • Presentations need to be negotiated with your lecture before week 6. • A minimum of 10 in-text references will be required. • A reference list at the end of the report and PPT also required along with in text citation. • Power point slides or wiki references are not considered credible references. Page 2 Kaplan Business School Assessment Outline Page 3 Kaplan Business School Assessment Outline Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 Page 4 Kaplan Business School Assessment Outline Assessment Marking Guide MKT203 Assessment Marking Rubric – Individual Presentation 35% Marking Criteria F(Fail) 0 – 49% P (Pass) 50 – 64% CR (Credit) 65 – 74% DN (Distinction) 75 – 84% HD (High Distinction) 85 - 100% Knowledge and Application 30% Your analysis identifies and applies minimal or none of the relevant Services Marketing theories and concepts Your analysis identifies and applies some relevant Services Marketing theories and concepts Your analysis sufficiently identifies and applies relevant Services Marketing theories and concepts Your analysis significantly identifies and applies relevant Services Marketing theories and concepts Your analysis comprehensively identifies and applies relevant Services Marketing theories and concepts Critical Analysis 30% Your analysis lacks depth, and your interpretation is not relevant You analyse basic market specific information, and your interpretation is not always relevant You sufficiently analyse and interpret market specific information You thoroughly analyse and interpret market specific information You critically analyse and expertly interpret accurate and specific market information Research 20% Your research lacks focus because of an unsuitable choice of sources You have selected basic primary and/or secondary sources Your research is focused, drawn from a reasonable selection of primary and secondary sources Your research is focused, complemented by a quality selection and range of primary and secondary sources Your research is extensive and focused, complemented by a quality selection and large range of primary and secondary sources Format 20% A better selection of illustrative devices would enhance your presentation Your presentation style lacks life and vitality, resulting in audience disengagement Your presentation is dull and irrelevant Your voice tone and projection are poor, showing little or no rehearsal time Your presentation includes some illustrative devices Your presentation style initially captures the audience’s attention, fluctuating throughout Your presentation is adequately presented Your voice tone and projection are either too high, too low and/or struggles to hold the audience’s attention Your presentation includes mostly useful illustrative devices Your presentation style is interesting Your presentation is delivered well Your voice tone and projection hold the audience’s attention most of the time Your presentation includes a wide selection of useful illustrative devices Your presentation style is expressive and interesting Your presentation is professional Your voice tone and projection highlight key points and hold the audience’s attention Your presentation includes a comprehensive selection of useful illustrative devices Your presentation style is very engaging Your presentation is one of high level professionalism You have expertly used your voice tone and projection to emphasize points, capturing and holding the audience’s interest and attention Feedback and grades will be released via MyKBS. Assessment 2 Information Subject Code: Subject Name: Individual Presentation Assessment Title: Presentation Assessment Type: Weighting: Total Marks: In class presentation week 8-12 Submission: Week 12 Due Date: 35 35 % Presentation Length: Services Marketing MAN203 MKT203 Assessment Marking Rubric – Individual Presentation 35%