Topic 7 Elevator Pitch MGT501 Walking both sides of the street You are a senior manager in a major electronics and appliances retail store. The store has branches across Australia, and in Asia and...

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Topic 7 Elevator Pitch MGT501 Walking both sides of the street You are a senior manager in a major electronics and appliances retail store. The store has branches across Australia, and in Asia and Europe. Sales have been falling for over a year now. (You can guess why, can’t you?) You are attending a board meeting where the problems with the current strategy of the company are being discussed. “So, customers aren’t responding to price matching and they don’t seem to care about excellent service, so what now? Just close up shop? I need some ideas, please.” Put your best foot forward! In 130 words, or around one minute of speaking, what is your ‘killer idea’ to counter the drift from bricks-and-mortar retail to online? Topic 8 Elevator Pitch MGT501 Sam's dilemma “Ok. So, the biggest problem right now is that the culture of my unit is stuffed big time...I need to build more of an innovation mindset here. You know, that’s really important in this industry…. But, where do I start?” This is the opening line in a long ramble about a litany of problems and conflicts that Sam has been facing since he was appointed as a manager in an IT services firm in Sydney, Australia. As you listen, Sam’s dilemma is sounding familiar to you. This is not the first time you have heard about how organisational culture can turn performance into pulp. You have known Sam for about five years, since you both met in business school. You keep in touch mostly by Facebook and LinkedIn; occasionally you meet up for coffee or lunch in the city. Since finishing your business degree you have been thinking about going into consulting, either with a consulting house or with a partner. As Sam is talking, you see an opportunity to practice your pitching skills in responding to Sam’s dilemma. You want to help Sam. You’d be interested in being hired by Sam, perhaps on a part-time basis, to help him out, what would you say right now in response to his diagnosis of the culture in his unit? Where would you go with him? You don’t have a long time to get his interest – this is often the case in consulting. Now - in 130 words, or about 1 minute of speaking, what would you say to Sam? You’d also like to recommend a few pieces of reading for Sam to consider.
Answered Same DayOct 17, 2021MGT501Charles Sturt University

Answer To: Topic 7 Elevator Pitch MGT501 Walking both sides of the street You are a senior manager in a major...

Abhishek answered on Oct 17 2021
141 Votes
Running Head: MARKETING MANAGEMENT     1
MARKETING MANAGEMENT         4
MARKETING MANAGEMENT
Table of Cont
ents
Topic 7    3
Topic 8    3
References    4
Topic 7
Both the physical retail shop and online stores are really important for the success of the retail organisation. The online stores will be able to attract more customers towards the organisation because the online platform connects many new customers to the organisation. On the other hand, a new strategy should be developed that will help the organisation to set fixed pricing for the products they are providing. If there are conflicts in the pricing of the products then the organisation can...
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