Please refer to the files I attached, write only an introduction part of the whole report.
BAO6504 Accounting for Management Group term paper: Company Report on Wesfarmers Ltd 30% This assessment is to be done with a group of a maximum of four students. The group's task is to report on Wesfarmers Ltd whose shares are listed in the Australian Stock Exchange (code: WES). The group is to take on the perspective of a management consultant hired by Wesfarmers Ltd to identify and analyse key financial issues regarding its business situation and performance in the last five years (Years ending 2017, 2018, 2019, 2020 and 2021). Key issues would refer to profitability, asset efficiency, liquidity, and capital structure and market performance. The analysis should likewise refer to the company's stated strategy and actual progress during the five year reporting period. Students are expected to include other necessary performance measures (non-financial) as well. To have a clear view of the business situation, the group needs to evaluate the company’s recent past, and current performance through processing information contained in company annual reports, the company website, analyst reports, and other business media. It is expected that the company's half yearly report for 2022 would have been published by end Feb 2022. Reference to the financial information provided therein would be helpful to assess the company's present situation. The report must include horizontal and vertical financial analysis with a summary of relevant ratios in the last five years. Prepare graphs of trends. The group should also report on share price movements over the last five years and comment on the extent company developments have impacted the share price prediction. The group must identify and expound on strategic management initiatives as described in company annual reports. The report should then comment on whether results have been or are being achieved. To arrive at a broadly-informed evaluation, the group needs to consider the general industry situation and developments in the domestic and international retail industry including relevant references made to Wesfarmers Ltd.’s competitors. Thus a scan of pertinent business media must be undertaken to collect this information. A good place to start is to look up updated industry information in VU Library. The group is to report on their findings and recommendations to Wesfarmers Ltd.’s Board of Directors. The report should include the following as a minimum: cover sheet (title and authors), executive summary, table of contents, body of content, conclusion, references and appendix with your XL data sheet with all the analytics. We want “think not ink” – rarely are the longest explanations the best. Use dot points where suitable. A good report will not only describe observations but more importantly, include an analysis and explanations of these observations. A typical paper is about 3000-3500 words (excluding reference) of concentrated and well thought-out discussion. Tables are included in the word count but not the references. Harvard referencing. Check the marking rubrics before you start working on the assignment. 2022/3/23 19:38 Preview Rubric: Assessment 2 - Report rubric - (BAO6504) Accounting For Management - CT,SY - Victoria University https://vucollaborate.vu.edu.au/d2l/lp/rubrics/preview.d2l?ou=1244023&rubricId=449589&originTool=quicklinks 1/6 Assessment 2 - Report rubric Course: (BAO6504) Accounting For Management - CT,SY Criteria Full Marks High Distinction Disinction Credit Pass Not Satisfactory Criterion Score 2022/3/23 19:38 Preview Rubric: Assessment 2 - Report rubric - (BAO6504) Accounting For Management - CT,SY - Victoria University https://vucollaborate.vu.edu.au/d2l/lp/rubrics/preview.d2l?ou=1244023&rubricId=449589&originTool=quicklinks 2/6 Criteria Full Marks High Distinction Disinction Credit Pass Not Satisfactory Criterion Score Clear presentat ion of the Informati on / 2020 points 18 points Uses succinct, accurate sub- headings to add clarity and direction for both the reader and the writer. Font is Arial, 11 point; use 1.5 line spacing; leave a margin on all four edges of each page of at least 2.5cm top and bottom and 3.2 cm left and right margins; number pages in a consistent place on the page; accompanie d by a properly completed Cover Sheet (Assessment Declaration). (16-19.9 points) 15 points Uses sub- headings to add clarity and direction for both the reader and the writer. Minor errors in structure/fo nt/space/ma rgin/page number. (14-15.9 points) 13 points Uses a few sub- headings to add clarity and direction for both the reader and the writer. Several errors in font/space/ margin/page number. (12-13.9 points) 11 points Uses a few sub- headings which contribute minimally to clarity and direction for both the reader and the writer. Demonstrat es an attempt to use suggested presentation of report. (10-11.9 points) 5 points Limited or no use of subheadings Disregard suggested presentation of report. (0-9.9 points) 2022/3/23 19:38 Preview Rubric: Assessment 2 - Report rubric - (BAO6504) Accounting For Management - CT,SY - Victoria University https://vucollaborate.vu.edu.au/d2l/lp/rubrics/preview.d2l?ou=1244023&rubricId=449589&originTool=quicklinks 3/6 Criteria Full Marks High Distinction Disinction Credit Pass Not Satisfactory Criterion Score Review the financial statemen ts of a listed Australia n company provided in the assessme nt for the most recent five years: Logical report of insights and recomme ndations to the Board. Horizonta l and vertical financial analysis with relevant ratios. / 3030 points 27 points Comprehens ive and clearly outlined background and overview of company, strategy and the industry. Recommend ations to the board are logical, well- articulated, and supported by analysis and evidence. Horizontal and vertical financial analysis is clear to the reader and includes relevant ratios. (24-29.9 points) 22.5 points Background of company, strategy and the industry is clearly outlined. Recommend ations to the board are logical and supported by analysis and evidence. Horizontal and vertical financial analysis includes relevant ratios. (21-23.9 points) 19.5 points Background of company, strategy and the industry is generally outlined. Recommend ations to the board are included. Horizontal and vertical financial analysis includes relevant ratios, may require further developmen t in some areas. (18-20.9 points) 16.5 points Background of company, strategy and the industry is mostly outlined. Recommend ations to the board are included. Horizontal and vertical financial analysis includes relevant ratios, may require further developmen t in some areas. (15-17.9 points) 7.5 points Background of company, strategy and the industry is not clearly outlined. Recommend ations to the board are either not included or not relevant. Horizontal and vertical financial analysis requires significant developmen t. (0-14.5 points) 2022/3/23 19:38 Preview Rubric: Assessment 2 - Report rubric - (BAO6504) Accounting For Management - CT,SY - Victoria University https://vucollaborate.vu.edu.au/d2l/lp/rubrics/preview.d2l?ou=1244023&rubricId=449589&originTool=quicklinks 4/6 Criteria Full Marks High Distinction Disinction Credit Pass Not Satisfactory Criterion Score Insights of financial analysis Identifica tion of past or ongoing strategic initiatives which could explain the financial results Referenc e to industry and competit ors' situations / 2020 points 18 points Well- prepared and insightful financial analysis. Clear identificatio n of past or ongoing strategic initiatives that could explain the financial results. Links to industry and competitors' situations are clearly outlined. Clear layout and effective use of charts / graphs and data analysis to support analysis. (16-19.9 points) 15 points Insights of financial analysis are relevant and clear. Report identifies past or ongoing strategic initiatives that could explain the financial results. Reference is made to industry and competitors' situations. Effective use of charts / graphs and data to support analysis. (14-15.9 points) 13 points Some insights of financial analysis may require further analysis and justification. Report somewhat identifies past or ongoing strategic initiatives that could explain the financial results. Further developmen t may be required. Some reference is made to industry and competitors' situations. Charts / graphs, and data generally support the analysis. (12-13.9 points) 11 points Financial analysis demonstrate s insight, but requires further developmen t in areas. Attempt has been made to use charts / graphs and data to support analysis. (10-11.9 points) 5 points Financial analysis requires significant developmen t in order to demonstrate insights. Charts / graphs and data have not been effectively used to support the analysis. (0-9.9 points) 2022/3/23 19:38 Preview Rubric: Assessment 2 - Report rubric - (BAO6504) Accounting For Management - CT,SY - Victoria University https://vucollaborate.vu.edu.au/d2l/lp/rubrics/preview.d2l?ou=1244023&rubricId=449589&originTool=quicklinks 5/6 Criteria Full Marks High Distinction Disinction Credit Pass Not Satisfactory Criterion Score Reviews the non- financial informati on provided by the company to analyse the non- financial performa nce of the company / 10 Referenci ng / 10 10 points 9 points Provided clear and insightful discussions about the non- financial performance of the company. (8-9.9 points) 7.5 points Provided logical discussions about the non- financial performance of the company. (7-7.9 points) 6.5 points Provided appropriate discussions about the non- financial performance of the company (6-6.9 points) 5.5 points Some irrelevant discussion; may be difficult to understand at times. (5-5.9 points) 2.5 points Discussions are either underdevelo ped, irrelevant, unclear or inappropriat e. (0-4.9 points) 10 points 9 points Sources used appropriatel y throughout, according to Harvard referencing, including in footnotes and bibliography. (8-9.9 points) 7.5 points Applies correct referencing according to the Harvard style throughout, including in footnotes and bibliography, with occasional minor errors. (7-7.9 points) 6.5 points Applies Harvard referencing, including in footnotes and bibliography, but contains some errors. (6-6.9 points) 5.5 points Applies Harvard referencing, but is inconsistent at points or contains several errors. (5-5.9 points) 2.5 points Shows several deficiencies in Harvard application and/or fails to submit a bibliography or complete footnotes. (0-4.9 points) 2022/3/23 19:38 Preview Rubric: Assessment 2 - Report rubric - (BAO6504) Accounting For Management - CT,SY - Victoria University https://vucollaborate.vu.edu.au/d2l/lp/rubrics/preview.d2l?ou=1244023&rubricId=449589&originTool=quicklinks 6/6 Total / 100 Overall Score Criteria Full Marks High Distinction Disinction Credit Pass Not Satisfactory Criterion Score Teamwor k, 5 Activity logs / 1010 points 9 points Clear and detailed activity logs provided. (8-9.9 points) 7.5 points Detailed activity logs provided. (7-7.9 points) 6.5 points Mostly complete activity logs provided (6-6.9 points) 5.5 points Partially complete activity logs provided. (5-5.9 points) 2.5 points Activity logs not submitted. (0-4.9 points) High Distinction (80-100%) 80 points minimum Distinction (70-79%) 70 points minimum Credit (60- 69%) 60 points minimum Pass (50- 59%) 50 points minimum Not Satisfactory (0-49%) 0 points minimum