please see the quantus brief carefully and the route we choose is sydney to goldcoast nd my contribution will be on holiday travelloers .400 words only . Thanks.
Consulting Project Initial Brief Subject Name and Code BIZ304 Client Name (Organisation) Qantas (fictitious) Brief below to be videoed (Y/N) N Client Representative Name Daniel Evans Client Representative Position CEO of Qantas Domestic Introduction to the representative (e.g. education, previous positions, interests, family etc. as desired) I was born and raised in Melbourne and am married with two daughters. When I am not working I enjoy travelling with family, staying fit and a nice glass of red wine! Introduction to the organisation (e.g. ownership, industry, size, specialities etc.) For consultants to research. Project Title Strategies for Qantas Domestic 2019-2022 The problem or opportunity (Introduce the key elements of the project, including the current state and targets) Qantas is a dominant player in the Australian domestic airline industry, however we continually strive to expand our market share and indeed expand the overall market size where possible (i.e. influence customer travel decisions/opportunities generally). We are developing our own internal, confidential, comprehensive 3-year domestic strategic plan which will be implemented in 2019, but seek assistance from an external consultant with two key areas: 1. which domestic route or routes to focus on 2. how we might be able to identify, agree and leverage innovative strategic partnerships (not other airlines) to grow our market share, or even the broader market size The key issues (Introduce any key challenges or context that impact the project) Although we have a significant marketing budget – it is not unlimited. Target (Identify any targets or desired outcomes) Although we will not be prescriptive and are open to ideas, our current thinking is that we should maintain all our current domestic routes, but identify 1-3 of those routes as the justifiable key focus of our marketing budget. We expect that any new strategic partnerships would also focus on those 1-3 routes. Further, we are endeavouring to be innovative and market leading with our strategic partnerships – and secure partners that are most likely to be able to deliver significant, measurable and sustainable customer increases. We recognise that to be effective, partnerships need to be win-win. Microsoft Word - BIZ304_Assessment_1_Research report.docx BIZ304_Assessment 1_ Report_M3 Page 1 of 7 ASSESSMENT 1 BRIEF Subject Code and Title BIZ304 Business Consulting Project Assessment 1 Project Phase I has 2 parts Part A: Group Discussion Forum Part B: Research Report Individual/Group Part A: Individual Part B: Group (3-4 students maximum) Length Part A: 400 words minimum Part B: 1,200 words each +/- 10% Learning Outcomes a) Identify the most important parts of a business problem/opportunity and apply a range of problem- solving skills b) Collaborate with multiple stakeholders on a significant project managing it to completion c) Develop high levels of Client orientation and professionalism e) Reflect on the entire public relations consultancy experience Submission Part A: By 11:55pm AEST/AEDT Sunday of Module 2 (week 4) Part B: By 11:55pm AEST/AEDT Sunday of Module 3 (week 6) Weighting Part A: 15% Part B: 20% Total Marks Part A: 100 marks Part B: 100 marks Context: Students will have the option of choosing their own groups during week 1. Any students not in a group at the end of week 1, will be allocated to a group, by the Learning Facilitator. Assessment 1 and 2 of this subject work together to simulate the practice of professional consulting. First, the consultant will undertake research, then, move to recommendations. Therefore, this Research Report is undertaken, in order to provide the data necessary to BIZ304_Assessment 1_ Report_M3 Page 2 of 7 undertake Assessment 2 – Recommendation Report. Assessment 1 is in two parts. Part A: This is where you outline your personal contribution and the activities you will lead. We want to understand your individual inputs and how you are working in collaboration with your team. You do this in the Assessments section of Blackboard in the discussion area specifically for your group. You should update the forum in an iterative way (not all at once) and the Learning Facilitator will be monitoring your progress. Part B: This is the research phase of the consulting project. Therefore, it is called the Research Report. The findings from your research report will form the basis from which you will undertake Assessment 2. Before attempting to develop Recommendations (Assessment 2), it is essential to fully understand the objectives of the project, as well as to research both the organisation and its industry. The aim being to: • establish a clear understanding of the needs of the Client • establish the project details • obtain the information necessary to develop justifiable, valuable, and innovative recommendations A brief from the Client will be given to students at the start of week 1. Students will read the brief and prepare any questions that they would like to ask, to obtain further clarification. Face-to-face students: will submit their group’s questions to the Learning Facilitator at the end of week 2. That list of questions should be included as an Appendix to your Assessment 1 submission. Students will ask their questions of the Client in-person, in class, in week 3 Online students: will submit their group’s questions to the Learning Facilitator via the discussion forum at the end of week 2. That list of questions will be included as an Appendix to your Assessment 1 submission. The Learning Facilitator will read the proposed questions of all groups and select those to be asked of the Client. The list will be placed on the discussion forum by the Learning Facilitator who will provide the responses to those questions to the students in week 3. The clarification questions you ask the Client are also your opportunity to make a good first impression. This will assist the Learning Facilitator to assess your progress. BIZ304_Assessment 1_ Report_M3 Page 3 of 7 In week 3 all groups will have the Client brief and the Client’s responses to your questions. You will then use accepted research theories and tools (such as those presented in modules 1 and 2) to frame your investigation and will collect both primary and secondary data. Any contact with the Client (including emails) must first be approved by the Learning Facilitator. The assessment requires you to consider multiple perspectives, engaging and collaborating with others in creative ways. This is a group task that requires you to apply your professional competence in a team environment. Instructions: You are required for Part A to: • Regularly post your comments (identifying your specific contributions/roles to the project) to the group discussion forum in the Assessments section of Blackboard for your specific group as activities evolve • Be clear about your personal involvement • Your lecturer will be assessing your comments to see if you are engaged, showing leadership, encouraging your team and taking specific responsibilities You are required for Part B to: • Provide a professionally structured, written and presented document • Clearly state your understanding of the Client’s needs • Clearly define the project details and scope • Provide relevant organisational information utilising established research theory and frameworks • Provide relevant industry information, utilising established research theory and frameworks • Refer where appropriate to the coming Recommendation Report (clearly establish the document is part of a two-phase project) Submission Instructions: Submit the group assessment via the Assessment link, in the main navigation menu, in BIZ304, by the end of week 6 (one submission per group). The facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. All members of one group will be awarded the same mark for Part B. BIZ304_Assessment 1_ Report_M3 Page 4 of 7 Learning Rubric: Assessment 1 Part A Assessment Attributes Fail (Unacceptable) Pass (Functional) Credit (Proficient) Distinction (Advanced) High Distinction (Exceptional) Grade Description (Grading Scheme) Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in- depth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. Group Discussion Forum 100% Little information about your specific, individual involvement in the project team Some acceptable information about your specific, individual involvement in the project team Information, evidence and explanations are included showing good specific, individual involvement in the project team Information, evidence and explanations are included showing very good, specific individual