Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of...

1 answer below »
plz find the attached document below


Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 3 Information Subject Code: MAN302 Subject Name: Strategic Management Assessment Title: Strategic Change Proposal Assessment Title: Length: Written Proposal 2000 words (+/- 10% allowable range) Weighting: 40% Total Marks: Submission: 40 Via Turnitin Due Date: Week 13 . Your task You are required to draft a proposal for a new strategic direction for a business that you have chosen to analyse in the first assessment. Assessment Description. In this individual assignment, you have the opportunity to recognise the difference between strategy development at each of the business, corporate and global levels and develop a business strategy based on comprehensive business analysis. Assessment Instructions Imagine that you are a management consultant who has been hired to assess an existing company’s strategy and recommend a new strategic direction. You are to focus on the same business you analysed in Assessment 1 and draft a proposal that seeks to persuade the business owners of the merits of a new strategic direction. In preparing this proposal, you must include the following: • A brief factual description of the business– offerings, size, location, years of operation etc. • A brief analysis of the existing strategy of the business drawing on the frameworks discussed through the course, including as many of the below that are relevant to your chosen business o Business-level strategy o Business Model o Corporate level strategy/opportunities (of your business’ group or parent) o International level strategy/opportunities • A clear proposal for a change in strategy o (A change in strategy is more than just an idea for a new offering or marketing idea: it involves a substantive change to at least one of the elements analysed above). • Reassurance that the proposal is a realistic and achievable together with the identification of the key issues for implementation. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. You are also required to use at least 6 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles. Wikipedia and other ‘popular’ sites are not to be used. Your submission can be prepared in table/plan, report or another recognised document form, provided it meets the assessment requirements and answers the questions above. As an example only, your submission might adopt a structure such as below. Section / heading Notes / questions to answer Possible word count Title page Should identify both the business and a very short indication of a proposed new direction (e.g. Suncorp – outsource to cut costs) Company overview Not assessed. Not included in word count. 250 Analysis • What is the business-level strategy? Is this effective? • What are the key features of the current business model? Do these need to change? Is there scope for adopting blue ocean strategy or becoming an exponential organisation? • Are there any corporate-level strategies? Are they effective? • What, if any, global level strategy is there? 1000 Proposed strategic change Define the strategic change you propose. This should involve a substantive change to at least one of the elements above 50-100 Justification Use reason, analysis and research to persuade readers of the merits of your proposed change. Refer to your analysis above. 400 Implementation Is this realistic and achievable? How will you implement your proposed strategy? What will this involve in terms of finance, systems, resources, stakeholders, marketing, culture, people, structure and more? (discuss only the most relevant issues) 400 Conclusion Re-state your key recommendation and argument 100 Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assignment Submission This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty For more information, please read the full policy via https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June- 2019_Final.pdf https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf https://www.kbs.edu.au/wp-content/uploads/2019/07/KBS_Assessment-Policy_June-2019_Final.pdf Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MAN302 Assessment 3 Marking Rubric – Individual Strategic Change Proposal 40% Marking Criteria F (Fail) 0-49% P (Pass) 50-64% C (Credit) 65-74% D (Distinction) 75–84% HD (High Distinction) 85-100% Analysis _ / 15 marks Demonstrates poor or no understanding of relevant issues and frameworks, and fails to clearly identify and discuss business strategy. Demonstrates fair understanding of relevant issues and frameworks, clearly identifies business strategy with fair discussion. Demonstrates good understanding of relevant issues and frameworks, with good identification and discussion of business strategy including relevant research. Demonstrates very good understanding of relevant issues and frameworks, with
Answered Same DayJun 09, 2021MAN302

Answer To: Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been...

Nishtha answered on Jun 13 2021
136 Votes
STRATEGIC CHANGE PROPOSAL
(Collins Foods—Towards Managing Finances and Changing Work Culture)
Table of Contents
Company Overview    3
Analysis of the Existent Strategy of the Company    3
Business Level Strategy and Its Effectiveness    3
Major Aspects of Prevailing Business Model and Analysing its Need to Change for Adopting Blue Ocean Strategy or Becoming an Exponential Organisation    4
Existence of Any Corporate-Level Strategies and their Effectiveness    5
Prevalence of Any Global Level Strategy    5
Proposed Strategic Change    6
Justi
fication    6
Implementation    7
Conclusion    8
References    9
Company Overview
Collins Foods is a public listed Australian company focused in restaurants business. Collins Foods is a KFC franchisee in Australia and Europe, a Taco Bell franchisee in Australia as well as the owner of Sizzler restaurants in Australia and the franchisor for Sizzler in Asia. They have currently 240 KFC restaurants in Australia. They also have 17 KFC stores in Germany and 23 in Netherland. The company offers food items like pizza, chicken, cold drinks, and snacks. Robert Kaye SC is the chairperson of Collins Food. The company supports Australian manufacturers and service providers.
The company focuses to purchase only Australian products wherever it is possible. The company concerns to get fresh, quality products so that, KFC, Sizzlers and Taco bells serve quality food products to the customers. The company shares lasting and mutual beneficiary partnership with its suppliers. The board of the company vision is to maximise its performance, increase shareholder’s value and receive maximum financial returns with sustainable growth and development. The company concentrates on serving guests best food at the right temperature so they can go home happy and full filled.
At KFC, Collins foods identifies that it has great capability to play in community development too. Company supports charities as a part of the workplace giving programs. Its KFC unit also gives catering services for big and small gatherings. At sizzlers, customers are free to balance the nutritional value. It serves variety of food items like deserts, pasta, soup, salad and fruits. Collins Foods Bushfire Support, Collins Foods Giving, Animal Welfare League Australia (AWLA) is some community support examples of the Collins Foods (Collins Foods, 2020).
Analysis of the Existent Strategy of the Company
Business-level strategies represent plans or methods companies use to conduct various functions in their business operations. There are different types of business level strategies like coordinate unit strategies that help to coordinate all the individual unit activities found in a business. Other activities like utilise human resources, identifying niche market and product monitor strategies are some example of the business level strategies. It examines how firms compete in a given industry (Khoshtaria, 2016).
Business Level Strategy and Its Effectiveness
Firms derive such strategies and plans by executives making decisions about whether their source of competitive advantage based on price or differentiation and whether their scope of operations targets a broad or narrow market. It is different from the other strategy as it focuses on the department of the business and their interactions. It addresses unique operation, skills need and local environment that fit in it.
It outlines organisation’s policies, goals and objectives that focus on delivering high customer value and achieve competitive advantage. It is responsible to bring efficiency on how to serve customer base better. It figures out few things like what is target customer, what differentiate the product, what resources organisation is using and capabilities of business to sustain in the market for a long time. These activities generally help to create competitive advantage in the business such as cost leadership, which is offering product at a low price than that of the competitor.
In 2018, Collins foods add the business level strategy by increasing number of KFC stores in Australia. The amount of revenue increased significantly from 16 percent to 21 percent. Company decided to open 25 new KFC restaurants in Australia and 33 new restaurants in Europe. The company’s business level strategy to penetrate in European market turned out well, and profitability increased.
Talking about the other units of Collins Foods, the sizzlers also expanded and new stores were open in Asian market. With the continuous expand of the business in international markets, the company earned good revenue and its strategy performs well. The company further looks forward to roll out more home delivery options from their aggregators as well as their own channels to compete with its competitors.
Major Aspects of Prevailing Business Model and Analysing its Need to Change for Adopting Blue Ocean Strategy or Becoming an Exponential Organisation
Collins food model operates quick service restaurants. The company usually operates licenses, develops and franchises a global system both in traditionally and in non-traditionally service restaurants. Collins is the largest KFC operator in Australia. Collis is largely depends upon its KFC division, experts believe that the company can go well in the shaky market situation. As company only KFC division is going...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here