BSM 315 FINAL Directions: For this final, you will serve as the Marketing Director of one of the companies listed below. Using your knowledge of consumer behavior, how do you increase sales in the US...

powerpoint presentation. see attached for instructions.


BSM 315 FINAL Directions: For this final, you will serve as the Marketing Director of one of the companies listed below. Using your knowledge of consumer behavior, how do you increase sales in the US market? Apple Nike Subway Amazon Travelocity Uber Be sure to include a PowerPoint presentation along with a copy of your proposal outline. The final should explain the following in detail: Requirements: Requirement Maximum Points Select one company from the list above. Research your company by listing their products or services. 10 Points What motivates consumers to buy your products or services? 10 Points Discuss social media’s role in selling your products or services. 10 Points Review a recent ad campaign produced by your company. How did consumers react to the campaign? 10 Points Why is studying personality important to understanding consumer behavior? Can you make any recommendations for your company? 20 Points Review your companies mobile App. How does the App make it easier for customers to purchase products or services? 10 Points Add supporting photos and/or graphs. 5 Points Properly cited sources (review the Purdue Owl for information about citations). 5 Points Use a minimum of 8 terms from the text. 10 Points Proofread for spelling and grammar. 10 Points