Prepare a one page business plan for your existing or future business. Your plan should include: Description of the product and/or service offered Your target market Your method of distribution(online...

Business Plan
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‘Fashion Styling Service - Start-Up Idea’
“Fly-Robe”
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Submission Date: 13 December, 2020
Description of the product Service offered
The market in Australia for Fashion is growing at a rapid pace. With this backdrop, we believe in potential idea to set up an online fashion store for today’s fashion enthusiastic college-goers and urban youths in residential campuses. Our new startup idea is to address the problems faced by students studying in colleges, who have to attend immense number of events and wants the best of the latest trend and fashion. However, in the far-flung areas where most of the colleges are established, availability and accessibility of required fashion apparels is a major pain area for students. We would offer a wide variety of western & ethnic premium outfits to make them flaunt their personality in cultural fests, business events and parties. The key highlight of our product is offered at an affordable price through rent and its easy availability.
Our service is completely sold through online store providing convenience & compatibility to students and tries to blend in with their lifestyles. We will set up a warehouse where we will keep and maintain the inventory. This will be located in Sydney using a market survey among various university students.
Target Market - We are targeting those students who are accessible through internet, fashion conscious, not willing to spend a lot of money on clothes, happy in borrowing clothes in a convenient way, not willing to spend a day shopping the malls around the city yet wanting to look great and wear the best clothes that can express their style and elegance.
Distribution - We have positioned our online clothing rental service,...