Pretend that you are the CEO of Milliford Labs. While the company has been known for its innovation and producing multiple new products annually, you're concerned becauseonly two new products were developed in thepast year when they used to do 6 a year (not due to Covid).
As the CEO, you want to turn this around. Consider how many new products could actually be developed in a year. If they only developed a couple (2) last year, then how many could they actually develop in new year? Be realistic.
The purpose is to inspire and encourage people to develop more new products.You can make up the details as you communicate an inspiring change speech to kick offthe company retreat and outline a plan (note: type of company is not important). Use the executive coach’s advice, include change management model from module 3 readings and Duarte’s principles of spellbinding presentations.
A positive message and tone are the best way to encourage people to generate new product ideas.
Company has a retreat scheduled. Consider how CEO might use retreat to kick-off initiative, generate excited and gather ideas.Incorporate Module 3 reading on change models into paper.
Use business writing (double-spaced, liberal use of headings, bullet points, and charts/graphs/graphics as appropriate). Use textbook, at minimum, as citation and reference. Length should be around 500 words, double-spaced using paragraphs and white space.
NOTE: This paper is not about using 4-day work week; that is just the discussion.Pandemic is not the reason for the decrease in new products.