Previously, you located and annotated resources for the final segment of a multi-year integrated...

Question

Previously, you located and annotated resources for the final segment of a multi-year integrated case study that offers you the opportunity to apply the knowledge gained in the course to a real-world situation. In this assignment, you will read the case study with its supporting information, make business decisions related to the case, and suggest research needs that result from your interaction with the case.

General Requirements:

Use the following information to ensure successful completion of the assignment:

·Refer to "MGT-830 Integrated Case Study" located in the Course Add-Ons for this course.

·Refer to the feedback provided by your instructor on your Topic 2 assignment.

·Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.

·Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center. An abstract is not required.

·This assignment requires that at least three scholarly research sources related to this topic, and at least one in-text citation from each source be included. Support for decisions should include appropriate current (within the last three years) or foundational, peer reviewed, and professional research.

·You are required to submit this assignment to LopesWrite. Refer to the directions in the Student Success Center.

Directions:

Review the information in "MGT-830 Integrated Case Study.” This includes narrative information as well as financial and supporting documentation.
Consider the question presented in the case study, and formulate decisions based on the information and documentation in the case study. Support your decisions with appropriate current (within the last three years) or foundational, peer reviewed, and professional research including the instructor feedback from your Topic 2 assignment.
Write a paper (2,000-2,500 words) that addresses the case opportunities, expresses your decisions regarding the case opportunities, and integrates instructor feedback from your Topic 2 assignment. Create a separate topic heading for your response to each of the following questions as this will help you draft a concise and targeted response to each question.In your paper, include the following:

1.A summary of the current environment as presented in the case. (Note: Information from the case study does not require a reference note or in-text citation.)

2.A summary of the management opportunities inferred from the case. Integrate specific feedback from your instructor regarding your summary of the opportunities.

3.A review of at least two viable strategic actions that address management opportunities inferred from the case and the supporting research and theories you presented in your Topic 2 assignment. Integrate specific feedback from your instructor regarding the proposed strategic actions. (Benchmarks C4.1: Apply theoretical foundations to address complex interconnected management issues.)

4.A research-based discussion of the organizational structures required to implement each of the potential strategic actions. (Benchmarks C4.2: Propose organizational structures to achieve optimal organizational performance.)

5.Aresearch-based evaluation of the business analytics data required for the potential strategic actions you identified to lead to competitive advantage. (Benchmarks C4.3: Employ business analytics to gain competitive advantage.)

6.A research-based evaluation of the change management strategies required to implement each of the potential strategic actions you identified. (Benchmarks C4.4: Propose change management strategies.)

7.A research-supported discussion of the legal and ethical implications of each potential strategic action. (Benchmarks C4.5: Analyze the implications of law in business management.)

8.Your research-supported recommendation for a strategic action to implement from the two potential actions you described and a rationale for the chosen recommendation. How does the recommended solution influence the long-term organizational health of Purple Cloud?Include a projected P/L statement with your recommendation.

9.A discussion of future research that you could conduct relative to the data analytics opportunities you described.

Preeta · Accepted Answer

1. The case study has been provided on Purple cloud and its CEO, Marie Preston. Based on the study of the case study, the current scenario of the company can be evaluated. There is currently an economical instability in the country. 
So, the company has been planning for global expansion and has set up an individual unit only for making a proper expansion strategy to other countries by coordinating with other brands. In fact they also need to decide upon the increase in sales volume and cost along with right management and efficiency. 
Till now the company has only focused on its potential customer group. They make products and services for that specific customer group only. But now it is planning to increase its horizons and introduce new products and services. A product is already in the planning stage and the company thinks that this product will serve beyond its current customer range. This product might mark its entry in the global market. 
The company is planning to revolutionize both the cyber security industry as well as customer service industry. The increase in sale can be huge yet there is some risks attached to it. Preston has also made the borrowing of $100M without actually consulting the Board of Members or even the management team. This can either give a huge success or a fatal failure.
2. Opportunity management is very important for any business. This is a process to identify the opportunities available for the business as well as for the community and to utilize them for the benefit of the business. The main purpose of the opportunity management is to develop the economy either of the business or of a local area (Mechler, 2016). The outcomes are generally expected in tangible forms like increase in profit, sale, etc. rather than in any intangible form like goodwill, etc. Risk also needs to be managed well and sometime taking up the right strategy can highly minimize the risks.
For purple cloud as discussed in the case study, there are currently a few opportunities available for the business. First opportunity which can be considered is the global expansion; that is expanding the business globally and getting access to new markets. There are also more opportunities available in such diversified customers. 
The company can go beyond its current customers and can avail even more customers. Global expansion will also help to avail this opportunities. Actually these two opportunities are inter related and one will help to accomplish the other. 
Opportunity for the business is also available in the online market since a lot of customers can be attracted there, it is the widest available market and it is not restricted by some physical boundary.
3. To avail the opportunities properly, a company need to make proper strategies. A well established plan or strategy will help the company to achieve its goals and to fulfill its requirements. The company also needs to recognize its strength and weakness and the strategies should be formulated according to that. The strengths are to be utilized and the weaknesses are to be taken care of to avail the opportunities. Based on the opportunities identified for the company in the case study, two strategic actions that can be implemented have been identified.
The first strategy which can be applied to avail the opportunities including global expansion and increase customers is product and pricing strategy. New product range can be introduced along with new service. If different kinds of products will be introduced then more profit can be earned (Chen & Seshadri, 2007). New markets can be penetrated with the new products; new customers can also be attracted using the new products.
The second strategy that can be applied is partnering up with other potential companies. If the company eyes for global expansion,

Previously, you located and annotated resources for the final segment of a multi-year integrated case study that offers you the opportunity to apply the knowledge gained in the course to a real-world...

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