Problem Statement:

A Grocery Store shared the transactional data with you. Your job is to identify the most popular combos that can be suggested to the Grocery Store chain after a thorough analysis of the most commonly occurring sets of menu items in the customer orders. The Store doesn’t have any combo meals. Can you suggest the best combo meals?

Exploratory Analysis

• Exploratory Analysis of data & an executive summary (in PPT) of your top findings, supported by graphs.




• Are there trends across months/years/quarters/days etc. that you are able to notice?

Use of Market Basket Analysis (Association Rules)

• Write Something about the association rules and their relevance in this case




• Add KNIME workflow Image , as that is the only tool to be used for MBA.




• Write about threshold values of Support and Confidence

Associations Identified

• Put the associations in a tabular manner




• Explain about support, confidence, & lift values that are calculated

A suggestion of Possible Combos with Lucrative Offers

• Write recommendations




• Make discount offers or combos (or buy two get one free) based on the associations and your experience

Tools to be used:

1. KNIME Analytics Platform or




2. Tableau or




3. Python or

Please note the following:

• Your submission should include the following:
  
  
  
  
  
  
  • 
    
    
    A PowerPoint Presentation
    
    
    (Deck of min 15 slides) - You will be evaluated based upon this. (You can convert PPT to PDF, that is also acceptable)
  
  
  
  
  • 
    
    
    Supporting file-You can use
    
    
    any tool(Tableau or Python or KNIME) for EDA but MBA has to done only using KNIMEfor this project.Its a
    
    
    must
    
    
    to share the
    
    code/KNIME file/Tableau file
    
    
    for reference
  
  
  
  
  
  
  
  




• Please ensure timely submission as a post-deadline assignment will not be accepted.