Profits might be compared to sales, assets, or stockholders’ equity. Why might all three bases be used? Will trends in these ratios always move in the same direction? Would you expect the profit...

Profits might be compared to sales, assets, or stockholders’ equity. Why might all three bases be used? Will trends in these ratios always move in the same direction?

Would you expect the profit margin in a quality jewelry store to differ from that of a grocery store? Comment.