Purpose of the Assessment The purpose of this assignment is to a) test the student’s knowledge of the core concepts, models and frameworks taught in the module and relevant to the strategy process b)...

Purpose of the Assessment The purpose of this assignment is to a) test the student’s knowledge of the core concepts, models and frameworks taught in the module and relevant to the strategy process b) allow the student to apply their learning in the module to date in a case study analysis and to present their findings in a high level report format Assessment Task 1. Using appropriate academic models and concepts identify GE’s core competences and capabilities and discuss their effectiveness in supporting the corporation’s success up to the date of the case. (30%) 2. Outline and discuss at least two strategic options for GE over the next five years from the date of the case, with a recommendation as to which you recommend. Your answer should draw on your earlier analysis. It may also include independent research on GE, commenting on GE’s current strategy. Applying suitable academic models such as Kaplan’s Balanced Scorecard show how strategy could be monitored and evaluated. (40%) 3. Drawing on sources such as Gary Hamel, compare and contrast Jeff Immelt’s management approach to his predecessor Jack Welch’s, and give your opinion as to which is more suitable for strategic leadership in today’s VUCA (volatile, uncertain, complex and ambiguous) world, and why? (30%) Impt: Need to be in critical analytical writing rather than descriptive writing Around 20 Reference would suffice