Purpose of the project. Select a company to
highlight that operates within the U.S. and
abroad. Description significant key economic Comparison of each country’s business and
consumer culture relative. What are the
differences, what are the similarities? Use
of Hofstede’s cultural dimensions, time
orientation, etc. Description of BUSINESS
culture. indicators for the U.S. and country abroad
(GNI, PPP, GNP, population, inflation rate
over time, unemployment etc.). Complete
an analysis of the U.S. country and the
abroad country.
The company must operate in the U.S.
Prepare to brief the reader on the U.S.
market in comparison to the international
market. Essentially, you will discuss the U.S.
and one additional country.
Provide a brief history of company, identify
if/why the company is currently successful
in the USA, include a SWOT analysis of the
company, and provide the impact the
company has on the U.S. and international
market.