Purpose:The purpose of this assignment is to understand market segmentation and how to position...

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Purpose:The purpose of this assignment is to understand market segmentation and how to position products to market segments with relevant and appropriate messaging.	Background:Marketers never work with unlimited resources, so it's important to develop marketing initiatives for population groups with the best opportunity to yield a return on investment (ROI). Marketing segmentation classifies populations into groups, market targeting identifies ideal segments out of many, and market positioning creates the appropriate messaging for that segment. Each of these steps is essential for a successful marketing strategy.Electric scooter rental companies like Bird, Lime, and Spin have become pervasive around the world.Select one scooter rental company for this assignment.Format:	Synthesize the points 2 and 3 to create a topic message, or thesis statement for this assignment.Remember the formatting for an assignment:Introductionwith topic message,Body(2 to 3 arguments to support message or thesis, plus address point 4 in the paragraph before theConclusion	How is the target market described and the positioning they use to grow their business within these market targets?	What are their prospects for success and do they need to make any adjustments in their marketing segmentation or positioning?				I would like to use Lime as the scooter company

Arunavo · Accepted Answer

Running Head: MARKETING MANAGEMENT	1
MARKETING MANAGEMENT                      	4
MARKETING SEGMENTATION OF LIME SCOOTERS
Table of Contents 
Introduction	3
Thesis Statement	3
Market Review of Lime Scooters	3
Market Segmentation	4
Conclusion	5
References	6
Introduction
Global warming had led companies to change their marketing strategies by adopting more environment friendly products. Therefore, the companies are now producing electric or solar energy power products. Similarly, automobile companies are also adopting the environmentally friendly products like Lime scooters is manufacturing electric scooter for rental. However, the major challenge lies in making proper marketing strategy including segmentation and positioning of the products in order to attract customers. In this paper, the discussion is done on marketing strategy and market segmentation of Lime scooters for the success and return on investment of the products.    
Thesis Statement
Electric scooters are the next generation travel products to ensure environment friendly ride and sustainable transport.  Therefore, such products must be positioned significantly in the market.
Market Review of Lime Scooters
Lime scooters is an electric scooter rental company in US, which uses bike sharing app to provide their micro-mobility solution, which includes the free rental bikes, e-assist bikes and electric scooters available anytime to travel across the town or campus of any institution (Lime, 2021). To properly position their product in the market, it is important to study the market competition of the product. Dahl and Haug (2020), have discussed that in the competitive intense market the company will face a very low resistance from the new entrants because Lime has heavily invested in the market,

Purpose: The purpose of this assignment is to understand market segmentation and how to position products to market segments with relevant and appropriate messaging. Background: Marketers never work...

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