Answer To : Read Case Study Hy Dairies, Inc. (Chapter 3, pp XXXXXXXXXXin your textbook (and a minimum of six ...
Tanmoy answered on May 23 2022
Hy Dairies, Inc. 4
HY DAIRIES, INC.
Table of Contents
Question 1. 3
Question 2. 3
Question 3. 4
Stereotyping is a process which is perpetual in nature and is allocated to a particular characteristic of a recognizable group and then assign the same features to the members of the group (Augoustinos and Walker, 1998). Hence, it is a generalized belief on a specific class of people (Cardwell, 1996). On the other hand, the society identity theory is the part of self as per one’s membership within the group (Broady-Preston, J., 2009). Hence, it’s the in-groups which discriminates against the out-group for increasing their self-identity (Vinney, 2019).
In this case, it was Syd Gilman the vice president of marketing in Hy Dairies was joyous to observe that the declining sales improved the sales of Hy gourmet ice cream
and. It was only due to his efficient marketing plans that the sales in the cu
ent year were higher compared to the previous year. It was Rochelle Beauport's strategies which helped to enhance the sales of the company and as a result she was promoted as the market research coordinator. But she thought that if she holds this post, she would not be able to enhance the
and of the company. She was unhappy as a result.
It was actually the stereotyping attitude of Rochelle Beauport's instead of advancing her career labelled Syd Gilman as a racist and na
ow-minded person. But Gilman’s intention was to see Rochelle Beauport grow in her career. Hence, Beauport was in a dilemma to confront with Gilman or resign.
ors restrict a firm to judge the people, things and situations accurately. It may be in the from of bias, stereotyping due to which the human beings e
in their lives (Ghosh, 2020). Hence, its multiple identities which was developed in Beauport which resulted in perpetual e
or and there was a behavioral change observed against Gilman (Hyun-Woo, L., Cho, H., Newell, E. M., & Kwon, W., 2020).
Halo effect is also a type of perpetual e
or. It is a cognitive biasness where the overall impression of people influences with respect to our sensation...