Read Case Study Hy Dairies, Inc. (Chapter 3, pp XXXXXXXXXXin your textbook (and a minimum of six [6] peer-reviewed sources plus the textbook) and answer the following questions: 1. Apply your...

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Read Case Study
Hy Dairies, Inc. (Chapter 3, pp. 109-110)

in your textbook (and a minimum of six [6] peer-reviewed sources plus the textbook) and answer the following questions:




1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. (make sure you define stereotyping and social identity, then answer through your definitions)


2. What other perceptual errors are apparent in this case study?


3.
What can organizations do to minimize misperceptions in these types of situations?



Your paper must include an introduction and a clear thesis, several body paragraphs, and a conclusion. Top papers demonstrate a solid understanding of the material AND critical thinking.Make sure you have a minimum of six (6) peer-reviewed sources


Augoustinos, M., & Walker, I. (1998). The Construction of Stereotypes within Social Psychology: From Social Cognition to Ideology. Theory & Psychology, 8(5), 629–652. https://doi.org/10.1177/0959354398085003 This article shows that stereotyping is not just based on individual cognitive actions alone, but also social and collective product based on how an individual interacts with others. This article will help me identify some of the factors that brings forth stereotypes in an organization. Broady-Preston, J. (2009). Structuration and social identity theories: Qualitative methodologies for determining skills and competencies for the information profession in the 21st century. Performance Measurement and Metrics, 10(3), 172-179. https://co20gsozx-mp01-y-https-doi-org.proxy.lirn.net/10.1108/14678040911014176 This article shows how social identity theory plays a vital role along with strong structuration theory in analyzing concepts of change, conflict and perception. It will help me understand social identity theory. Byron. K., and Landis. B. Relational Misperceptions in the Workplace: New Frontiers and Challenges Organization Science 2020 31:1, 223-242. The aim of this article is to discuss the factors that creates relational misperception in an organization and how they affect productivity of an individual. This article will allow be to comment on the case study if it involved any relational misperception as well. Hinton, P. Implicit stereotypes, and the predictive brain: cognition and culture in “biased” person perception. Palgrave Commun 3, 17086 (2017). https://doi.org/10.1057/palcomms.2017.86 Hyun-Woo, L., Cho, H., Newell, E. M., & Kwon, W. (2020). How multiple identities shape behavioral intention: place and team identification on spectator attendance. International Journal of Sports Marketing & Sponsorship, 21(4), 719-734. https://co20gsozq-mp01-y-https-doi-org.proxy.lirn.net/10.1108/IJSMS-09-2019-0097 The purpose of this study was to investigate the complexity of how spectators’ multiple identities influence their behavioral intention. This will help me understand how motivation can bring forth certain intentional behavior. Gundlach, M., Zivnuska, S., & Stoner, J. (2006). Understanding the relationship between individualism-collectivism and team performance through an integration of social identity theory and the social relations model. Human Relations, 59(12), 1603-1632. https://co20gsozv-mp01-y-https-www-proquest-com.proxy.lirn.net/scholarly-journals/understanding-relationship-between-individualism/docview/231454682/se-2?accountid=158986 Van Stekelenburg, A., Schaap, G., Veling, H., & Buijzen, M. (2020). Correcting Misperceptions: The Causal Role of Motivation in Corrective Science Communication About Vaccine and Food Safety. Science Communication, 42(1), 31–60. https://doi.org/10.1177/1075547019898256 This paper studies the role of casual motivation in creating a misperception about scientific facts even after the corrective science communication. This paper gives me chance to learn if reasoning can influence the effectiveness of corrective information.

Answered 1 days AfterMay 21, 2022

Answer To: Read Case Study Hy Dairies, Inc. (Chapter 3, pp XXXXXXXXXXin your textbook (and a minimum of six [6]...

Tanmoy answered on May 23 2022
81 Votes
Hy Dairies, Inc.         4
HY DAIRIES, INC.
Table of Contents
Question 1.    3
Question 2.    3
Question 3.    4
References    6
Question 1.
    Stereotyping is a process which is perpetual in nature and is allocated to a partic
ular characteristic of a recognizable group and then assign the same features to the members of the group (Augoustinos and Walker, 1998). Hence, it is a generalized belief on a specific class of people (Cardwell, 1996). On the other hand, the society identity theory is the part of self as per one’s membership within the group (Broady-Preston, J., 2009). Hence, it’s the in-groups which discriminates against the out-group for increasing their self-identity (Vinney, 2019).
    In this case, it was Syd Gilman the vice president of marketing in Hy Dairies was joyous to observe that the declining sales improved the sales of Hy gourmet ice cream brand. It was only due to his efficient marketing plans that the sales in the current year were higher compared to the previous year. It was Rochelle Beauport's strategies which helped to enhance the sales of the company and as a result she was promoted as the market research coordinator. But she thought that if she holds this post, she would not be able to enhance the brand of the company. She was unhappy as a result.
    It was actually the stereotyping attitude of Rochelle Beauport's instead of advancing her career labelled Syd Gilman as a racist and narrow-minded person. But Gilman’s intention was to see Rochelle Beauport grow in her career. Hence, Beauport was in a dilemma to confront with Gilman or resign.
Question 2.
    Perpetual errors restrict a firm to judge the people, things and situations accurately. It may be in the from of bias, stereotyping due to which the human beings err in their lives (Ghosh, 2020). Hence, its multiple identities which was developed in Beauport which resulted in perpetual error and there was a behavioral change observed against Gilman (Hyun-Woo, L., Cho, H., Newell, E. M., & Kwon, W., 2020).
    Halo effect is also a type of perpetual error. It is a cognitive biasness where the overall impression of people influences with respect to our sensation...
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