Refer to attachments

Running Head: Case Study Report        1
Case Study Report         
ASSESSMENT 2: CASE STUDY REPORT
Table of Contents
Introduction    3
Overview of the Melbourne Food and Wine Festival    3
Strategies Implemented to Promote the Host Region as a Gastronomic Tourism Destination    4
Impact of various Issues on the Future of Gastronomic Tourism in Melbourne    6
Emerging Consumer Trends in Gastronomic Tourism    8
Conclusion    9
References    10
Introduction
    Food and wine of a particular region plays an important role for promoting tourism in the region. Food and wine events have gained immense popularity as a method to promote gastronomy of a region. Moreover, these events have turned out to be a source of promoting the local produce by the local farmers, who do not have the ability to promote themselves on a larger scale. Food and wine events play an essential role in the development of gastronomic tourism in Australia. These events have been attracting a number of gastronomic tourists. Through this case study report, we shall discuss about the importance of food and wine events for producers and the strategies being used by these events to attract potential gastronomic tourists to a particular region. The report shall also assist in understanding the political, social and economic trends that have a major impact on the food and wine industry. This case study report shall discuss about Melbourne Food and Wine Festival.
Overview of the Melbourne Food and Wine Festival
    The Melbourne Food and Wine Festival is an event that his help annually in the month of March since 1993. This event is run by Food and Wine Victoria Ltd. to promote the food and wine culture of Melbourne and Victoria. The charter of the festival is to promote the gastronomical culture of the region rather than making money. The event promotes the produce, lifestyle and talent of Melbourne and Victoria and makes considerable efforts to promote Melbourne as the food and wine capital of Australia. Though the festival began with small group events, it has managed to grow into a huge event over a period of five years and now includes cooking classes and lunches in banquet style. The festival has its own board of management and a team who coordinates and manages the events at the festival.
    According to the information available on the official website of the Melbourne Food and Wine Festival, the festival is oriented towards a statewide celebration of food and wine and has been providing different communities with an opportunity to get together and enjoy. Food and wine industry is considered one of the vital industries of the state and therefore, the festival aims at highlighting the world famous hospitality industry of Victoria (Australia, 2020). Sharing the best local and seasonal produce with the family and friends develops a sense of satisfaction while providing the restaurant owners, chefs and winemakers with an opportunity to get recognition on the national as well as international platform.
Strategies Implemented to Promote the Host Region as a Gastronomic Tourism Destination
    The Melbourne Food and Wine Festival promotes the region of Melbourne and Victoria as a gastronomic tourism destination of Australia by providing the people with an opportunity to taste the best food and award winning wines of the country in one place over a period of ten days (Melbourne Food and Wine Festival, 2020) . The exceptional experience that the visitors may have will help to attract them back to this place and therefore will help to develop the region as a gastronomic tourist destination. The festival provides the visitors with a wide variety of dished form the national as well as...