*Refer to Management Decision Case: Taking the Nike Experience to Consumer (McGraw Hill Smartbook) attached. 1. This chapter highlights how marketing efforts are different for B2B and B2C firms. As...

Answer 1:
First of all, let's define the job of B2B and B2C channels respectively in this question. B2B is instead of the distributors and retailers someplace the spreading focus is targeting an offline direct whereas B2C is functioning towards concerning with the end customer in a straight line by the manufacturer with the problem pattern of Tell to Consumer (T2C) as their giving out means.
Business to Customers (B2C) :
The name Business to Customers refers to the process of selling goods and services directly between an organization and customers who are the end-users of its foodstuffs or services. As a rule companies that promote openly to clients know how to be referred to as B2C companies. As an occupational model, enterprise-to-consumer differs considerably from the business-to-business model, any production that relies on B2C sales have to look after well-mannered relations with their customers to make certain their return. Distinct business-to-business (B2B), whose marketing campaigns are geared to establish the use of a manufactured goods or service, companies that rely on B2C extract an emotional reaction to their marketing in their customers.
One of the successful factors in e-commerce is caused by the greater than ever amount of operational women in the marketplace who are also on the go to supermarket retailers and also youth who also known as millennial is very well adapted to the digital platform that can conclusion in great online attendance to become associated in online channels. Hence, these demographic factors have obtained unlimited advertise range in...