Refers to a common set of features or design characteristics. a. Paradigm shift b. First mover c. Public domain d. Technical standard e. Dominant design 5. An adequate supply of complements to a product results in:
a. more customers opting for the product.
b. higher switching costs.
c. a significant decrease in sales of the product.
d. a significant decrease in customer demand for the product.
e. the company failing to win a format war.
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