Report (2000 words) - Beerenberg Pty Ltd You are the newly appointed supply chain executive of Beerenberg Pty Ltd. This South Australian family-owned business is located at Hahndorf in the Adelaide...

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Report (2000 words) - Beerenberg Pty Ltd



You are the newly appointed supply chain executive of Beerenberg Pty Ltd. This South Australian family-owned business is located at Hahndorf in the Adelaide Hills producing jams, pickles, condiments, sauces and dressings. The company has established an international reputation not only for their premium quality products, but also for their farm premises being a tourist attraction. Customers can pick their own strawberries or witness their jam-making process in the kitchen.
Most of the fruit are grown on the farm and only the most superior fruit are selected for their jams, pickles, condiments, sauces and dressing. The factory is also located on the farm itself to ensure that the fruit harvested are still fresh before being processed. Firmly rooted in an ethos of ‘100 per cent real’, the company’s products are made using traditional recipes and contain no artificial flavours, colours or preservatives. This helps to maintain their quality and brand name. Their products are sold all over Australia, but the company has been expanding over the years and currently exports (around 20% of their products) mainly to the Asia Pacific region.
(Illustrative short videos about Beerenberg are also available on the learnonline website for your viewing).
Due to the continuous growth and increasing demand for their product lines, Beerenberg had recently constructed a new and bigger warehouse on site. The managing director, Anthony Paech is planning to expand their product lines overseas and thinking of entering new markets in Europe. As the supply chain executive of Beerenberg, you are required to advise Mr Paech the implications of the proposed expansion strategy.
Prepare a 2000-word (+/- 10%) formal report on the associated issues of globalisation that will impact the supply chain aspects of Beerenberg. You should identify FIVE (5) global supply chain issues, challenges and/or risks and provide recommendations to overcome them.
(Note that this is a real case scenario. Additional research on Beerenberg is not necessary for this assignment; so please do not contact the company or the managing director for information)
Format – the argument will be presented in a Report format. Suggested headings to be used include Executive Summary, Content page, Introduction, Supply Chain Issues (or challenges or risks or a combination of these), and Recommendations. Please use appropriate headings and sub-headings where necessary. The objective of this assessment is to enable you to situate yourself in and analyse the facts of the organisation, the situation and to present your analysis and recommendations in a report which is convincing, well supported and within word constraints. (Note that the content page, executive summary and reference list are NOT included in the 2000-word count).
This assignment piece requires at least TEN references to support your points in the report using the UniSA Harvard referencing system and including at least SIX academic journal articles. An omission to include these six journal articles or incorrect use of the UniSA Harvard referencing system will result in a failure for the referencing component.




Format requirements




  • Use Arial font size 12 with 1.5 line spacing

  • Reference list on a separate page after recommendations

  • Use the UniSA Harvard Style of referencing only

  • Do not use footnotes

  • Print word count at the end of you assignment(after the recommendations section)

  • Number each page

  • Do not attach the feedback formin your submission (as this affects the similarity match in Turnitin)


Markingcriteria

Assessment of your assignment will take into account:

  • Relevance of your response to the topic question set

  • Clarity of meaning, originality and creative thought

  • Supporting documentation for arguments. Your research material should be relevant, and be sourced from credible, academic references

  • Proper acknowledgment of sources and appropriate referencing using the UniSA Harvard Referencing system.

  • Logical planning and sequence

  • Use of inclusive language

  • Overall presentation, including layout, editing and punctuation

  • Adequate research, reflecting engagement with set readings, text(s), journals and other relevant materials


Content page (2 marks)
1-page executive summary (10 marks)
Introduction (8 marks)
Overview of issues/challenges/risks and how they impact supply chain operations (10 marks)
Recommendations (50 marks)
English Expression (10 marks)
Referencing (10 marks)
TOTAL 100 marks


Please also refer to the feedback proforma for details

Answered Same DayAug 21, 2021

Answer To: Report (2000 words) - Beerenberg Pty Ltd You are the newly appointed supply chain executive of...

Shalini answered on Sep 05 2021
145 Votes
SUPPLY CHAIN ISSUES IN GLOBAL MARKET
Executive Summary
The Beerenberg Pty Ltd Is a company which could be called successful in all measures whether the customer loyalty, branding, product delivering or the product quality. The company has well versed its reputation in Australia now it is seeking to explore its business in the overseas and want the expansion of the company. There is a lot more difference in channelizing the supply chain within the own country and channelizing it in overseas. The company should have to go through several issues related to the supply chain management of the company in the overseas. The report discusses over the challenges that might occur in the way of the company to get established overseas.
Table of Contents
Introduction.................................................................................................................4
Overview of Challenges and How They Affect Global Supply Chain ....................4
Cyber Attack........................................................................................................4
Failure to Adapt to Climatic Change.................................................................5
Unemployed & under employed Individuals ....................................................5
Political Issues....................................................................................................6
Catastrophes......................................................................................................6-7
Recommendation to Overcome the Challenge………………………………………..7
For Cyber Attack……………………………………………………………………..7
For Overcoming the Climatic Conditions…………………………………….....7
For Tackling Manpower……………………………………………………………..8
For Tacking Political Issues ……………………………………………………….8
To Deal with Catastrophes………………………………………………………….8
Conclusion…………………………………………………………………………………..9
References…………………………………………………………………………………10-11
Introduction
Beerenberg is an Australian company which is well known for its organic products. The company is famous and loved by its customer for its super efficient and natural product. The company farm is one of the biggest attraction points for the tourists as they are free to explore the natural environment there and also have the privilege to select the ingredients they want to be mixed in their product. Looking at the super success of the company within the countries the owner want to channelize the brand in overseas also. For getting success in overseas there would be a lot supply chain issues that would be coming in way which should be identified and resolved. It is the prime duty of a supply chain executive to rectify the issue and then resolve the same for the company.
Overview of Challenges and How They Impact Supply Chain Operations
With the increasing competition in the international market it has become tough for the companies to maintain their profit and the success ratio. A company success often depends on its expansion in the new market, where managing the supply chain becomes very difficult. New products from the unknown market, export and import there are several issues that arise with the supply chain management when there is a global expansion of the company (Manuj & Mentzer, 2008).
Cyber Attacks
The supply chain operation of an organization includes all the necessary detailing regarding to the inventory, the material used, dispatch procedures and the payment issues which are termed as the confidential data and are very safeguarded by the organizations. Cyber attacks are not done only for monetary benefits they are also carried on by the competitors in order to steal the information of their counters and to get an overview of the strategies and plan implemented by the competitors. Even the most full proof supply chain management of the companies cannot avoid this unimaginable threat. An when the companies are operating globally the threat increases as the division of the data are on so many hand and a bit of information passing on to a wrong hand could be a severe threat for the whole supply chain management of the company. The cyber attacks on the supply chain operations of the company hinder the path for the import-export and the channelizing of products globally for the company. The pass on of the supply chain detail of a company can cause a severe destruction in the strategies and policies of the company and could curb the plan of the company of global expansion (Meixell & Gargeya, 2005).
Failure to Adapt to Climatic Change
Considering the climatic conditions of the countries, eventually each and...
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