Republic of the Philippines Commission on Higher Education Region I URDANETA CITY UNIVERSITY Urdaneta City, Pangasinan BUSINESS PLAN “Fruitywarma” Argente, Lynette L. BSEMATH-1 SY XXXXXXXXXX Mrs. Kris...

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Republic of the Philippines Commission on Higher Education Region I URDANETA CITY UNIVERSITY Urdaneta City, Pangasinan BUSINESS PLAN “Fruitywarma” Argente, Lynette L. BSEMATH-1 SY. 2021-2022 Mrs. Kris Ann Ragos Instructor Atty. Dar A. Diga University President TABLE OF CONTENTS Chapter I: The Company Vision 1 Mission 1 Chapter II: Marketing Aspects Product/Service Description 2 Market Area 2 Promotional Strategies 2 Comparison Of The Product With Competitor 3 Sales Forecast 3 Supply Analysis 4 Chapter III: Technical Aspects Process/Service Flow 5 Location Of The Business 5 Vicinity Map 5 2 Chapter I: “The Company” · “Fruitywarma” is something that will satisfy the customer. It is not just a delicious treat, but this product also contributes to the healthy lifestyle of the consumers. Fruitywarma is a new version of shawarma, made from fruit and pancake that will surely boost the appetite of the consumer. This product is also ideal for mothers that are looking for a healthy snack to give to their children. Mission · Provide a healthy snack that is reasonably priced and of quality that fills hunger and statistics desire served in an attractive and clean environment. Follows the consumer’s trends that will give more choices for the customers. Vision · To best-selling shawarma business providing a healthy snack for a fit and active lifestyle through a strong franchise system and with great people. Chapter II: “Marketing Aspects” · This chapter presents the product/service description, comparison of the product with a competitor, market area, sales forecast, supply analysis, promotional strategies. PRODUCT DESCRIPTION · It is a new version of shawarma that features a mix of mango and banana fruit slices, wrapped in a freshly cooked pancake and topped with whipped cream and chocolate syrup. This sweet treat is recognizable to the customers because it is new in their eyes and also a very healthy snack. It offers them the satisfaction that gives help in dealing with hunger. MARKET AREAS · The priority target of Fruitywarma is the children. They wanted to try the new version of shawarma that is healthy and good for their health. The secondary target is the people who love fruits, they are craving for shawarma but they want it to be healthier than their casual shawarma. PROMOTIONAL STRATEGIES · I will be using flyers to be distributed by many. It can be distributed to malls, markets, and other places. I can also paste posters into walls or posts or I will post them to social media. COMPARISON OF THE PRODUCT WITH COMPETITOR · TABLE 1 Comparison of Products PRODUCT Competitor A Competitor B Fruitywarma FRUITYWARMA ₱ 50.00 ₱35.00 ₱20.00 SALES FORECAST · Sales forecast helps every business make better decisions. Surveys and interviews are helpful tools to gather relevant information from the target market. · TABLE 2 Survey & Interview Question 1 Question 2 Question 3 Question 4 Question 5 a b a b a b c a b c a b c 80% 20% 30% 70% 10% 30% 60% 50% 30% 20% 60% 20% 20% Legend: 1. Do you eat Shawarma? a. Yes b. No 2. Have you heard Shawarma made from fruits? a. Yes b. No 3. How often do you buy Shawarma as a snack? a. Everydayb. once a week c. once a month 4. How interested are you in Shawarma made from fruits? a. Highly interested b. Interested c. Slightly Interested 5. When buying a Shawarma, What are the qualities you checked first? a. Flavorb. Color c. Price · Table 3 Year 1 Product # of product sold Price Total Fruitywarma 7,200 pcs. ₱20.00 ₱144,000.00 Year 2 Product # of product sold Price Total Fruitywarma 9,000 pcs. ₱20.00 ₱180,000.00 SUPPLY ANALYSIS · Suppliers provide raw materials for the continuous flow of business. · TABLE 4 Ingredients Quantity Price per pcs. Price All-Purpose Flour 2kg. ₱50.00 ₱100.00 White Sugar 1kg. ₱55.00 ₱55.00 Alaska Evaporada 4 Cans ₱26.00 ₱104.00 Dari Creme (Butter) 200g ₱58.00 ₱58.00 Egg 1 Dozen ₱7.91 ₱94.92 All-Purpose Cream 2 Boxes ₱59.00 ₱118.00 Mango 1kg. ₱160.00 ₱160.00 Banana 1kg. ₱100.00 ₱100.00 Chocolate Syrup 350mL ₱107.50 ₱107.50 Materials Quantity Price per pcs. Price Wax Paper 10m ₱47.00 ₱47.00 Icing Bag 1 Bag ₱12.25 ₱12.25 Chapter III: “Technical Aspects” PROCESS/SERVICE FLOW TAKE YOUR ORDER AND ENJOY THE DELICOUS TASE OF HEALTHY FRUITYWARMA WAIT PATIENTLY, YOU CAN ENJOY OUR BOARD GAMES TELL THE QUANTITY OF YOUR ORDER FALL IN LINE Figure I LOCATION OF THE BUSINESS · Brgy. Poblacion East, Umingan, Pangasinan (Besides Angelo’s Bicycle and Motorcycle Parts Shop) VICINITY MAP · 2
Sep 08, 2022
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