Requirement: This assignment requires you to undertake the process of analysing An Organisation and its operating environments from a marketing perspective. You have to provide an overview of this...

Requirement: This assignment requires you to undertake the process of analysing An Organisation and its operating environments from a marketing perspective. You have to provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro-environmental forces impacting on the industry).