Research, attend and analyse a specialevent occurring in early March 2023 and write a report and deliver apresentation. The report and presentation mustcritique the social, cultural and political...

Hospitality Management
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Table of Contents
Introduction    3
Social, Cultural and Political Aspects of the Event    3
Key Event Components of the Summer Night Market    3
Goals of the Event    4
Marketing, Branding, and Advertising    5
Outcomes of the Event    5
Analyzing How the Goals are Met or Not    6
Operational Elements of the Event    7
Conclusion    7
References    9
Introduction
The Summer Night Market is one of the most popular annual events held at Queen Victoria Market, Melbourne, which displays local products, beverages and food (like grilled meats, seafood, fresh fruits and vegetables, and various types of street food). It also includes live performances, music and other forms of entertainment like games, rides and activities for children. This event explores different cultures and tries new things (Shutterstock, 2023).
. Many vendors offer unique and exotic foods and drinks not typically found in local restaurants. The primary purpose of this research paper is to analyze the social, cultural and political aspects of the events. This paper also outlines the critical event components of the Summer Night Market, the goals of the event, marketing, branding and advertising of the event, and operational elements of the event.
Social, Cultural and Political Aspects of the Event
The Summer Night Market Event has several social, cultural, and political aspects worth assessing.
· Social: This event is one of the most critical platforms for people from different backgrounds to come together, socialize, and experience the diverse range of food, drinks, and products. The event creates a sense of community and promotes cultural exchange (www.telegraphindia.com, n.d.).
· Cultural: the event celebrates Melbourne's diversity, with a range of international cuisines and products on offer. For instance, it allows people to experience different cultures and broaden their horizons. However, the event may perpetuate cultural stereotypes or appropriative behaviour if not managed carefully.
· Political: the event takes place in the context of broader debates about the role of small businesses and the impact of events on the local community. The event promotes local businesses and vendors but may contribute to gentrification and displacement if not managed carefully (www.cbdnews.com.au, n.d.)
Key Event Components of the Summer Night Market
The below listed are the main components or elements of the Summer Night Market such as:
· Vendors: The vendors are the local businesses considered the backbone of the event, as they provide the food, drinks, and products on offer.
· Layout and Design: The layout and design of the market play a significant role in the attendees' overall experience. This includes the placement of vendors, seating areas, lighting, and signage.
· Entertainment: Live music, performances, and other forms of entertainment are often featured at the Summer Night Market.
· Marketing and Advertising: Effective marketing and advertising are crucial to the event's success. This includes social media, posters, flyers, and collaborations with local media outlets and influencers (The Mik Maks, 2019).
· Staffing: Adequate staffing is required to manage the event, including security personnel, customer service staff, and event coordinators.
· Amenities: The availability and quality of amenities such as toilets, water stations, and seating areas are essential to creating a positive experience for attendees.
· Compliance: The event must comply with local regulations and safety standards to ensure the well-being of attendees (Watts, 2022)
· Sustainability: The event may incorporate sustainable practices such as waste reduction, recycling, and eco-friendly...