Scenario:After your first couple of months as a product line manager with the new successful startupAHP Company, you are called into the marketing department’s conference room. The marketing director announces that she has a product idea you need to research. She wants you to research the possibility of marketing a motorized wheelchair that converts into a bed since the engineering department says such a product is feasible.
Make sure to complete the Learning Activity in order to be more successful in completing this Assessment.
Instructions:Below is your task checklist. Respond to all the items in a minimum of 2- to 3-page paper with additional title and reference pages in APA format and citation style.
Checklist: (Steps 1 and 2 of marketing research planning)
Running head: Marketing research planning 1Marketing research planning 2MARKETING RESEARCH PLANNINGDefine the problem and research objectivesA motorized wheelchair that can be...
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