See a file with instructions. Please answer all the questions. Each answer should be 1 page length...

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See a file with instructions. Please answer all the questions. Each answer should be 1 page length with references.

1) Analyze and describe how social media could influence each stage of the Customer Decision Journey for a customer deciding where to go on vacation. Please be specific and cover each stage. Use the modified customer decision journey not the traditional journey. 2) Pick out three brands from a particular industry. Be sure to list them. How are they positioned? Which is the best in your view? Why is that particular brand the best in your view? Assess each (of the three) brand's awareness level and consumer loyalty level. What is each brand's personality? Looking into the future, do you believe any of the 3 will be faced with specific relevance issues? 3) Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative? Be sure to specifically address each one. How did branding play a role in that perception? For which brands do you think it played the biggest role? Be sure to explain. What other brands would you nominate as most innovative today? Why? What role did branding play in your judgment for those brands? 4) Think of some transformational new businesses such as Starbucks, Blue Apron, or Amazon (please note that these are only examples--you may choose these or other businesses that you see as transformational). Please use a different business from those used for other discussion questions and cases. Answer the following questions: 1. How was each business different from what came before? What was similar to what came before? Scale them in terms of "newness" from truly transformational (5) to substantial (1). Explain your rationale. 2. Was there an innovator advantage? Explain your answer. If there was an innovator advantage, how long did it last? 3. Where did the idea for the business come from? If you can't find this information, speculate. 5) Select a brand like Applegate Deli Meats or a service like Nationwide Insurance. Note which brand you chose. Discuss the advantages and disadvantages of expanding the selected brand to a more global presence. Be thorough, and please use a different company than you have previously used in discussions and cases. 6) Subscription-based delivery companies, such as Blue Apron and Birchbox, are growing rapidly. However, competition in the area has been growing tremendously as well! Select one specific subscription-based delivery company (either one of the two named or another). Based on the ideas from this chapter, how should they respond to these competitive threats? Are they currently responding in ways that match the chapter's content? Explain. What could they do differently to better align with the chapter's content?

mk-lcstw3g4-0xakvmri.docx

Abhinaba · Accepted Answer

Running Head: Branding and Customer Decision Making	1
Branding and Customer Decision Making 		2
BRANDING AND CUSTOMER DECISION MAKING
Table of Contents
Influence of Social Media on Customer Decision Making for Vacations	3
Branding Strategy	4
Innovative Brands	5
Transformation of Businesses	6
Globalization of Brand	7
Subscription-based Company	8
References	10
Influence of Social Media on Customer Decision Making for Vacations
	In the recent times, digitisation and increased usage of internet has made social media platforms an essential part of our daily lives and the we as the customers have been using these social media platforms to make our decisions every now and then. One of the decision-making areas, where Facebook, Instagram, YouTube, Snapchat and Twitter play an exclusive role is in the customer decision journey to go on a vacation. As these social media platforms have been enabling other customers, government agencies and business websites to share plenty of information, it becomes easy to compare the information and make a decision, which suits the best to the customers (Pabel, A., & Prideaux, 2016). Government agencies have been promoting tourism in various tourist attractions through their official pages and accounts. 
	Furthermore, travelling agencies and other businesses associated with travel and tourism frequently post packages along with the images of some beautiful locations, which have been now acting as lucrative options for the customers. Additionally, pictures shared by friends and family of a certain place they have visited for a vacation also influences the decisions that have been made by the customers, who are planning for a vacation. There is no doubt about the fact that these pictures act as a driving force for the customers to plan for a vacation. They then look for the best priced packages and facilities they might get to enjoy at a place and then make their decisions accordingly. Travelling trends highlighted through social media platforms, online traveling magazines brochures and also act as an influencing factor affecting the vacation decisions made by these travellers. 
	In addition to this, the travel blogs written by frequent travellers greatly influence the decisions of the customers. Travel blogs feature links for hotel accommodation, restaurants, taxi operators, bus coach operators and ferry stations. They, the readers may choose to take their independent route to discover the destination rather than rely on tour operators. Thus, the blogs form a valuable source of information.
Branding Strategy
The three brands selected are brands of phones Apple, Samsung and OnePlus. The apple is positioned as a brand which is the best among all the phones. This branding is the same in all its markets globally. This is reflected in its quality of product, its premium pricing, its innovative features exclusive to Apple. This is also reflected in the service quality and the exclusivity of the service centres. 
The service centre staff are also well trained to service any problems which arise and also highlight any potential problems due to the age of the model. They do not just repair the phone but also inform the customer about the highlights and superiority of the other more premium model. The software that the company uses is also unique to their products only. The software is more secure that other software used by other phone companies. The brand creates value for customer (Payne,2017).
The customer perception about Samsung is slightly inferior. The product features are perceived as inferior to Apple.  The features are perceived as copied from Apple. The software used is different and not unique to the product. The pricing is premium but the perception is that is does not match up to the Apple brand. However, in recent times the product perception is changing.

1) Analyze and describe how social media could influence each stage of the Customer Decision Journey for a customer deciding where to go on vacation. Please be specific and cover each stage. Use the...

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