Sneakers have revolutionised fashion, lifestyle and the environment. Sneakers and streetwear have revolutionised fashion, lifestyle and the environment. Global Footwear Market Report 2021, reports...

Contents
Introduction    1
Chosen brand    1
Audit and analysis    1
Porter’s five forces model for market analysis    3
Recommendations    4
Conclusion    5
References    5
Introduction
Market analysis of a company is necessary to perform to analyse the different trends of the volatile market. There are a huge number of different resources via which the market analysis can be performed such as social media of a company and official website of a company. In this report the CSR strategies that have been adopted by ID.EIGHT in terms of sneakers publicity are evaluated by considering the use of porter’s five forces model. The market analysis and key technicalities of this brand in concern with CSR strategies are evaluated on the basis of which the recommendations have been suggested to increase the reach and demand of the product that is made by recycling the fruit waste. In this report a subjective approach is used to analyse the hold of the company over the product and the market.
Chosen brand
ID.Eight idea was originated by the two co-founders of Dong Seon and Giuliana, working together for new collection of sneakers that are more eco-friendly, the manufacturing of sneakers is done in Italy and three different types of leather is used in the manufacturing of this product. These leathers are the derivatives of by product from the food industry and the fruit waste like apple skins, pineapple leaves and waste from the grapes is recycled to generate the leather (Florence, 2022). High quality of material is used in the manufacturing of the Unisex product, cruelty free and inspired by 90’s. Environmentally sustainable material is used in the manufacturing of product and the inner lining of the product is done by considering the use of organic cotton, sustainable packaging is also used to pack the different material and the cartoon can be 100% recycled that are used in packaging (WHITE, 2022). Along with the sneaker receive a flower seed bomb that can be planted in the garden. It is the most sustainable approach that is used by this company and following is the audit and analysis of the different social media platforms that are used by this company to refer the product and brand online (ID.EIGHT, 2022).
Audit and analysis
In this approach the audit and analysis of the marketing of CSR of sneakers has been performed by evaluating the different social media platforms of the company. Following is the analysis of the different Medias that are used by this company:
    WHO
    WHERE
    WHAT
    WHEN
    WHY
    OPPURTUNITY
    COMPANY
    Twitter
Posting the textual data related to CSR strategies
Posting the links...