Answer To: MY ASSESSMENT REQUIREMENT: Assignment Three: Case Study Due Date Value Individual Case Study...
Anurag answered on Jun 11 2021
Analysis of the World of Music and Dance in Adelaide 4
ANALYSIS OF THE WORLD OF MUSIC AND DANCE IN ADELAIDE
Executive Summary
The purpose of this report is to outline the event idea, analyse the target market, and explore how WOMAdelaide will affect the tourism and hospitality industries in Adelaide and beyond. Also, to provide an overview of elements related to a Risk and Disaster Management Plan applicable to this event, as well as to analyse external variables that may have an impact on this event. For readers to have a better grasp of what WOMAdelaide is, background information and the heritage of WOMAdelaide will be supplied. A PEST analysis, which includes political, economic, social, and technical components, will be used to show how external forces might affect the event. There will be recommendations for realistic future development options to strengthen this event and its great benefits on the tourist sector at the end of the report.
Table of Contents
Introduction 4
Description of the Event Concept 4
Analysis of the Target Market 5
Application of Co-creation to this Event 5
Impacts of This Event on Tourism and Hospitality Sectors in Adelaide and Beyond 6
Analysis of External Influences That Can Impact on This Event (PEST Analysis) 6
Overview of Items Relating to A Risk and Disaster Management Plan Applicable to This Event 8
Legacy of the Event 8
Analysis of How This Event Matches the Forecasted Trends 9
Conclusion 10
Recommendations 10
References 12
Introduction
The WOMAdelaide music and dance festival is one of the world's largest art festivals, and it took place in Adelaide this year in March. Even though it has been two months since the four-day yearly event, there are still many amazing memories to be made. The goal of this research is to lay out the event concept, analyse the target market, and investigate how WOMAdelaide would impact the tourist and hospitality sectors in Adelaide and beyond. Additionally, to present an overview of items connected to a Risk and Disaster Management Plan that are relevant to this event, as well as to analyse external variables that may have an influence on this event. Finally, suggestions will be made for enhancing the event's organisation so that guests have a better experience.
Description of the Event Concept
WOMAD stands for World of Music, Arts, and Dance, and its headquarters are in the United Kingdom (Duarte, Folgado-Fernández & Hernández-Mogollón, 2018). It is a well-established international art festival that brings together artists from all over the world and performs performances in more than thirty nations under one umbrella. Adelaide is one of the cities that has the honour of hosting this event at Botanic Garden every year. The festival's name is then changed to WOMAdelaide, which is a unique name combination. WOMAdelaide is a large-scale festival that attracts over a million people, with a record attendance of 90,000 in 2015. WOMAdelaide brings together international artists to show their work, including live music, art craft displays, and seminars on their work. The sponsors have also backed over a hundred food vendors and five pubs. Under the crowd-drawing event, WOMAdelaide also works with Greening Australia to save the environment, which is another highlight of the festival.
Analysis of the Target Market
Target market segmentation is a common approach in market research, and it entails breaking the market down into tiny units and additional subgroups with comparable characteristics (Mwita, 2020). Adelaide plays host to WOMAdelaide. Its target market consists of Adelaide residents. However, because it is a national event, it is open to all Australians. Adelaide Caravan Garden, which is close to the botanic park, is said to include camping facilities. As a result, travellers from other cities can camp there for the four-day celebration. All genders are drawn to WOMAdelaide. The event itself has a joyful ambiance, and it is geared for families who want to come together, or couples who want to enjoy themselves. Indigenous art goods are respected by WOMAdelaide, and certain cultural groupings are also target markets. Because the tickets cost a hundred dollars or more, the event is only for persons in the middle class. Because WOMAdelaide is a major event including art acts, it mostly appeals to music, dance, and festival fans. People who admire the artistic result or who relax by immersing themselves in art are also targeted. Focus is towards art loving people.
Application of Co-creation to this Event
WOMAdelaide's purpose is to put forth its most incredible festival, which mixes art performances, planetary lecture and workshops by artists from across the globe and also the projects are designed to bring together traditional and modern vocalists. These are the essential aspects that make up the festival in order to satisfy the audience and provide them with an outstanding experience. The general reasons why individuals take part in outdoor events may include push and pull influences...