Social Media Marketing Plan Details:Digital Marketing PlanA digital marketing plan is a detailed description of how a business or organization will develop and use owned digital assets, paid...

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Social Media Marketing Plan Details: Digital Marketing Plan A digital marketing plan is a detailed description of how a business or organization will develop and use owned digital assets, paid digital media, and earned digital media to achieve business goals. The process of creating a digital marketing plan starts with understanding the goals, objectives, and needs of customers, the competition, and the marketplace. Your comprehensive digital marketing plan will contain a title page, table of contents, and 10 sections. The title page will include the title, the company or organization, your full name(s), and submission date. The table of contents contains all of the major section names and their associated page numbers. It concludes with a bibliography that shows used sources. Directions: Create a comprehensive digital marketing plan. A digital marketing plan provides a detailed description of how a business or organization will develop and use owned digital assets, paid digital media, and earned digital media to achieve business goals. A carefully-crafted plan will reduce errors and help align internal and external resources to more efficiently and effectively acquire and retain customers. Preparing a digital marketing plan requires developing an understanding of the goals, objectives, and needs of customers; the competition, to which you can use SWOT analysis (or strengths, weaknesses, opportunities, and threats analysis) that explains how your company or organization compares to its main competitors; and the marketplace. Afterward, it establishes marketing objectives and promotional efforts and messaging that support the business's goals. Digital marketing plans vary in length and complexity based on a specific business' or organization's needs. It may be a standalone plan just focused on digital marketing and media or integrated with an overarching marketing plan. A digital marketing plan can cover a single campaign or a period of time. Your final digital marketing plan will include: · An executive summary · Business goals · Marketing objectives · Situation analysis (in which you should use the 5 Cs analysis which means company, competitors, customers, collaborators, and climate) · Digital competitive review · Recommended digital strategy · Campaign message · Digital marketing plan implementation · Schedule · Monitoring and optimization · Marketing budget Presentation You will be presenting your Marketing Plan to the class. Please prepare a PowerPoint.