Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest...

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Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms?

Answered Same DayDec 20, 2021

Solution

Robert answered on Dec 20 2021
3 Votes
Marketing segmentation is not a bad thing at all. It helps the businesses to target separately on their
niche. Target marketing is very beneficial for the marketers too. It helps them identify the potential
consumer within the market. While selling the products to the people, it is much...
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