--Price Reductions--Vouchers or Coupons --Free Gift with Purchase --Competitions with Prizes--Purchasing Customer Lotteries
Referencingthetextbooksection:SALES PROMOTIONS, and the above listing of the various types of sales promotions, consider your perspective as asales strategy student:
1) Describeat leastTWO DIFFERENTrecent and memorable marketing campaigns (ANY TYPE OF PRODUCT)in whichone of the abovetypes of sales promotions was offered to consumers.
2) What would you consider to be the overall result of the sales promotion campaign? 3) From your perspective, did the promotion generate publicity and interest, increasing sales? 4) Was it amplified by buzz marketing? Explain your assertions.
Also, 5) how do you,as a consumer, perceive sales promotion incentives?
Requirements: 1-page
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