Some Sales Promotional Activities include: --Price Reductions--Vouchers or Coupons --Free Gift with Purchase --Competitions with Prizes--Purchasing Customer Lotteries...

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Some Sales Promotional Activities include:


--Price Reductions--Vouchers or Coupons --Free Gift with Purchase --Competitions with Prizes--Purchasing Customer Lotteries


Referencingthetextbooksection:SALES PROMOTIONS, and the above listing of the various types of sales promotions, consider your perspective as asales strategy student:


1) Describeat leastTWO DIFFERENTrecent and memorable marketing campaigns (ANY TYPE OF PRODUCT)in whichone of the abovetypes of sales promotions was offered to consumers.



2) What would you consider to be the overall result of the sales promotion campaign? 3) From your perspective, did the promotion generate publicity and interest, increasing sales? 4) Was it amplified by buzz marketing? Explain your assertions.



Also, 5) how do you,as a consumer, perceive sales promotion incentives?



Requirements: 1-page

Answered Same DayJan 23, 2021

Answer To: Some Sales Promotional Activities include: --Price Reductions--Vouchers or Coupons --Free Gift with...

Akash answered on Jan 24 2021
133 Votes
Running Head: MARKETING MANAGEMENT    1
MARKETING MANAGEMENT         2
MARKETING MANAGEMENT
Table of Conte
nts
1) Two Recent Marketing Campaigns with Sales Promotional Activities    3
2) Overall Results of Sales Promotion Campaigns    3
3) If the Promotion Generated Interest, Publicity and Increased Sales    3
4) If it was Hyped due to Buzz Marketing    3
5) My Perception of Sales Promotion Incentives    4
References    5
1) Two Recent Marketing Campaigns with Sales Promotional Activities
One of the most effective marketing campaigns is by American Apparel, which offers price reduction as their applied sales promotional activity to the customers, who subscribe to them for the first time. They offer 15% discount immediately to anyone subscribing to the brand, along with mentioning all the products they offer clearly on the screen (American Apparel, 2020).
The second most effective marketing campaign is by Nest Bedding, which applies the same sales...
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