Strategic Management Detailed assignment guide Semester 1, 2020Assignment 2 (Group Assignment):...

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Strategic Management Detailed assignment guide Semester 1, 2020

Assignment 2 (Group Assignment): Strategic Capability Analysis, Strategy Formation and Implementation

Weighting	This assignment accounts for 40% of the assessment in this Course.
Due Date	26 March
Due Time	By 7.00pm
Place	via RMIT Canvas electronic submission
Format	Report
Length	6,000 words (Maximum), 1.5 line spaced, 12 point Times New Roman. Note: The word count does not include references or appendices

You will work in a group of four (4)with those in the same tutorial classto conduct strategic capability analysis of the organisation, propose one strategic initiative and develop its implementation plan built on the strategic analysis (external environment analysis) of the organisation from your first assignment (Assignment 1).

You are responsible to form a group of 4 (FOUR) members from the same tutorial class for this assignment. Once you have formed your group of four, you must register your group membership on the course canvas.Otherwise, you will not be able to view your mark and the feedback and the Course Canvas will automatically record your mark as ZERO. Instructions on how to do so will be published on the course canvas. You must form your group by Week 7. It is your responsibility to inform your local lecturer if you are unable to form your group.

The assessment will be explained and discussed in Module 4. Write a 6000 word (Max) report, including 200 words of Executive Summary, but excluding references and appendix. You are required tocontinuously focus on the residential aged care division (the organisation here after) of Regis Healthcareand conduct strategic capability analysis, propose one strategic initiative for the organization encompassing a three-year time horizon. Moreover, you need to integrate the findings and feedback from your first assignment and then to build upon them to create an actionable strategy implementation plan and its evaluation. The plan has to be achievable and realistic. You have to clearly demonstrate what the strategic initiative is, why your plan can help the organization achieve and maintain a sustainable competitive advantage, and how this plan can be implemented and evaluated. Specifically, you are required to perform the following tasks in this report:

Identify those resources and competences of the organization that are likely to provide sustainable competitive advantage. Justify why these resources and competences can be regarded as strategic capabilities using the four criteria (VRIO) covered in the textbook.

Identify and discuss thecurrentgeneric type of business strategy the organisation implements by examining its strategy statement and/or its value chain activities.

Propose ONE new strategic initiative for the organisation to implement. This initiative can be a major functional initiative, such as marketing, use of technology, product (service) innovation/development, and M&A. Describe its contents in details and justify why it is strategic.

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Evaluate the suitability of your strategic initiative through referring to the findings of your assignment 1, particularly the external environment of the organisation, and its strategic capabilities and current business strategy as identified in this assignment.

Develop a strategy implementation plan that primarily focuses on the following areas:
1. What needs to be changed to implement the strategy? and Why?
2. How will the changes proposed be managed and implemented?

Explain how the organization can measure the strategic initiative you proposed. Focus specifically on:
1. A set of key success measures for the strategic initiative, using Balanced Scorecard.
2. Draw a strategy map that indicates the key success measures and their hierarchical
  
  relationships.

References should be utilised within this Report to validate the information presented, and should be drawn from academic sources and organisational information such as the website and annual reports. The business press may be used sparingly to identify relevant issues.

Learning outcome/s and capability development

This assessment is deliberately designed not only to test what you know, but to also build lifelong learning skills. It has been developed to give you the best possible opportunity to help the organization to survive and thrive into the future. The skills that you will be developing include:

cognitive conceptualisation skills

critical thinking and analysis skills

creative application skills.

All these are valuable skills you will need in future employment. How well you are able to demonstrate these skills and knowledges will impact not only on you and your group (in terms of a mark) but also has the potential to influence the future of the case study organisation.Your work matters.

Advisory notes for this assignment

You should conduct an extensive information search on the organisation selected.

Company websites, annual reports, and media reports are important sources of such information, but their

objectives, and thus credibility, should be carefully analysed and evaluated.

You should use appropriate concepts and analytical tools in your report.

The report should be written in prose; however limited use of dot points is acceptable.

This advice should be read in conjunction with RMIT assessment policy and the course guide.

Guide for assignment presentation

Written assignments must be presented in a professional format. Quality of presentation, especially literacy, will be considered in the marking criteria. Written communication skills are an essential component of RMITUniversity’s courses. In line with RMIT policy, all sources of informationmust be fully referenced using standard Harvard or APA referencing systems. You are encouraged to use referencing software such as

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Endnote for referencing and formatting. The assignment should be in report format and use Times New Roman font size 12, 1.5 line spacing.

Assignment submission

You are required to submit your assignment online. It should be attached with a coversheet, which can be downloaded from the Course Canvas and signed. Please submit it via the course Canvas and note:

Use only ONE student log-in account for your group to submit the group assignment into the final

submission link. Please note that Turnitin is embedded in this link.

Staff have access Turnitin information

Further submission instructions will be given in the seminars.

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busm-3200-assignment-2-guide-s1-2020-a2-k0h4v5jg.pdf

Abhishek · Accepted Answer

Running Head: STRATEGIC MANAGEMENT						1
STRATEGIC MANAGEMENT								3
STRATEGIC MANAGEMENT
SEMESTER 1, 2020
ASSIGNMENT 2 (GROUP ASSIGNMENT): STRATEGIC CAPABILITY ANALYSIS, STRATEGY FORMATION AND IMPLEMENTATION
REGIS HEALTHCARE: AUSTRALIA
Executive Summary
Discussion of this assignment is based on the healthcare service that the Regis healthcare centre is offering in terms of their aged care services. In this context, there is the presence of identification and analysis of the core competencies and resources of the organisation such as care services, retirement village policy and diverse care. The strategic advantages,which the company can get through their resources and core competencies, are also presented, which show the development graph of this aged care provider. The overview of the discussion part analyses that the organisation is introducing human resource strategy, firm infrastructure and technological development strategy in the service process.
The VRIO framework analyses the strategic capabilities of the competencies of the organisation. Furthermore, the strategic initiatives and the implementation strategy of these entities are showing the ways with the clear concepts in front of the readers. Key success measures of the strategic initiatives also come in close contact with a clear analysis of the discussion part. However, the analysis part shows that with the development of the strategic initiatives with the proper format the Regis healthcare can be able to develop the flexibility of their workforces. This process also increases the working ability of the care service providers and that reflects on the efficiency of the organisation in the aged care services.
Table of Contents
Executive Summary	2
Introduction	5
1. Identifying Resources and Competencies of Regis Healthcare that may provide Sustainable Competitive Advantage	5
Identifying the existing resources and competencies	5
Aged care	5
Retirement village strategy	6
Diversity policy	6
Behaviour management programs	6
Justifying why the resources and competencies are strategic capabilities using VRIO framework	7
2. Identifying and Describing the Business Strategy implemented by Regis Healthcare	8
Strategic statements of Regis Healthcare	8
Value chain activity of Regis Healthcare	8
Identifying and discussing the business strategy by Regis Healthcare	9
3. Proposing one Strategic Initiative to be implemented by the Regis Healthcare	10
Communication	10
Storage and sharing	11
Speed and efficiency	11
Automation	11
Mobility and remote connectivity	12
4. Identifying the Suitability of the Strategic Initiative Developed	12
Explaining the initiative by analysing the externals environment	12
Explaining the initiative by analysing the strategic capabilities	13
Explaining the initiative by analysing the current business strategy	15
5. Developing the Strategy Implementation Plan	15
Changes in the communication platform	15
Expanding the storage	16
Advancing the different technologies	16
Working on the speeding and efficiency	16
Improved communication and services to the remote areas	17
6. Explaining the Measurement of the Strategic Initiative Proposed	17
Managing and implementing changes	17
Success measures	18
Strategic Map	19
Conclusion	19
References	21
Introduction
Regis Healthcare is one of the largest healthcare organisation, which is based within the context of Australia. In their service process, they are offering aged care services to its service users. There is the presence of resources in the overall organisational structure of Regis healthcare. The resources of this aged care centre are such as capital, operating and human resources. The presence of all the resources in the organisational operations helps the care provider organisation in the delivery of their services with a better format. Furthermore, the core competencies that are presented in the organisation include communication, leadership alliance, professionalism, knowledge and organisational skills.
The presence of those core competencies with the developed contexts helps the organisation in the determination of the collaborative efforts for the delivery of the proper care services based on their aged care services. The discussion of this assignment is based on the identification of the core competencies and resources of Regis healthcare. The planning of the organisational performances is also performed in this assignment. Therefore, the development strategies and the implementation strategy of the organisational operations are also presented in the detailed description within the analysis part of the assignment.
1. Identifying Resources and Competencies of Regis Healthcare that may provide Sustainable Competitive Advantage
Identifying the existing resources and competencies
Within the care services, the Regis care announces that they use the developed strategies that can help them in the unlocking process of the value of care services from the existing retirement living assets. Within this context, it is noticed that this healthcare organisation has its six retirement villages, within which approximately 588 independent units are available. The development process of the living units across different locations within the context of Australia is one of the development programs of this healthcare organisation. 
Aged care
From the year of 2016, this healthcare organisation delivered its care services in approximately 1247 new places. Therefore, the developments that are performed in the care services of the healthcare centre offer high-quality facilities to them and that also ramping up the focus on the company in the betterment of aged care, quality and complaints. Based on the extension of the care service process this organisation is adopting approximately $240 million cash flow in their care process (Tsang, Sham, Winnie, Shuk & Tang, 2017). 
In this context, the organisation is delivering three developed facilities for their care service users and each of the facilities is provided based on the budget of the service users. Additionally, this organisation also made performance planning to manage the care and financial matrix with the developed contexts. The service process of the aged care services that the organisation is delivered to their service users are continuously focusing on the green filed aged care services.
Retirement village strategy
Retirement village strategy is one of the most developed health care service strategies of Regis Healthcare. Within this strategy, this organisation is trying to redevelop their care service strategy with the introduction of co-located service centres. The presence of a co-service centre within the care service process allows the organisation to deliver their services in the different places of Australia according to the requirement of the service users. As contradicted by Sroczynski et al. (2017), this process also offers its active support in the overall development of the aged care service of the Regis Healthcare centre. This process also analyses that the organisation will extend their care service process with the establishment of new service centres in different locations. 
Diversity policy
In the delivery of the care services, this organisation is adopting the diversity policy within their care services. They are taking more responsibilities to offer services to women. Not only that they are involving developed management in the care services of women. Therefore, for the performances of the active diverse policy the Regis healthcare developed the more representative diverse management and leadership structure. As opined by Lusk (2016), this process evidences that the care service policy of the organisation is involving their major vision in the delivery of services. The factors that are included in the care service of the healthcare organisation are such as gender, ethnicity, disability, age and educational experiences. The areas of gender are identified as one of the key focus areas of the organisation.
Behaviour management programs
In the current day contact, it is noticed that the aged care centre are facing anxiety, aggression, stress and depression among the service users and this process offers issues to the aged care service providers in the delivery of the developed care services. The involvement of the creative resident care services can help in the reduction of the issues that the acre service providers are facing at the time of delivery of their services to the aged people. As suggested by Brooks, Holm, Thomas and Rich (2017), the adoption of creative care services helps in the improvement of the quality of life of people and those results through the active participation of people in the social functions, maturity in self-esteemed and emotional expression. Based on the development process of the creativity care services Regis healthcare centre also involves this care programme in their service process to manage the care services of the aged care.
Justifying why the resources and competencies are strategic capabilities using VRIO framework
In case of the identification of the strategic capability of the resources and competencies, the VRIO framework can help with the delivery of the internal and external analysis. The parameters that are analysed through this framework are:
	Valuable
	Rare
	This first question of the VRIO framework model offers the opportunity in front of the Regis healthcare to analyse the resources that are used based on aged care are in favour of the organisational performances. 
	The retirement village strategy that they are implementing in the restructuring of their acre services is one of the care service strategies. Within this service strategy, the aged people can take their care services according to their requirements and for this; they do not need to go far from their home. 
	Costly to imitate
	Organised to capture value
	The behaviour management program that the Regis healthcare organisation is introducing in their basic service is costly to imitate and for this, the care service method offers a sustainable competitive advantage to the care service process of the healthcare centre. 
	The resources and competencies that are presented within the organisational structure of the Regis healthcare must confer an advantage to this healthcare centre, as there is the presence of capability within the organisation for the adoption of these resources and competencies in their workforces with the developed contexts. 
The care service process that Regis Healthcare is implementing in their care services is a valuable one as they are offering developed aged care to their service users.
As argued by Mury (2016), this care service strategy offers the extra capability to the healthcare organisation of Australia in the delivery of their service with the fast action mode.
It can be mentioned that there is the presence of different parameters that may offer hindrance in the imitation of that care service process such as casual ambiguity, social complexity and historical conditions.
The health care organisation should manage various aspects of their care services. As opined by Anthonisz (2018), the aspects that require proper management for capturing values in the organisation are such as systems, policies, organisational structure and process. With the proper management of all these aspects, the Regis care centre can be able to adopt strategic advantages based on their resources and competencies.
2. Identifying and Describing the Business Strategy implemented by Regis Healthcare
Strategic statements of Regis Healthcare
Within the business procedures, Regis healthcare involves the medium terms growth strategy to combine the Greenfield and Brownfield strategy in their aged care services. The adoption of the combination of Greenfield and Brownfield strategy in the service process of aged care helps this care service centre in the development and acquisition of single facilities and portfolios in their service process. This organisation is disciplined with the balance sheet to manage the care services through the enhancement of the value growth opportunities. Moreover, this care centre invested approximately $68.7 million in their growth-related activities.
Value chain activity of Regis Healthcare
In case of the performance of the value chain actors, the Regis healthcare is involving different operations in their service process of aged care. The activities that are involved in the value chain of the organisation are listed under:
	Operations
	Within the care service process, this organisation is performing its operation in the different carers of Australia. Not only has that in the delivery of their services they are involving developed methods that offer the opportunity to the organisation in the development process of their care serviced (Abdalla, 2017). Therefore, the operations of this care service organisation also help in the increasing level of the delivery of care services according to the requirements of the service users with the fast action process. In the operation of care services, this organisation also introduces the residential care service for aged care.
	Outbound Logistics
	Outbound logistics is the organisational planning process, through which the service providers can be able to make effective planning in terms of the delivery of their services. In this context, it is observed that the Regis healthcare centre involves the outbound logistics in their business operation and that allows them in the proper analysis of the requirement of care services of the service users. Based on the proper analysis of the required care services this organisation offers the best service to the service users.
	Marketing
	Within their service providers of aged care, the Regis healthcare centre highlights the special features that they offer to their service users with the proper format.

Strategic Management Detailed assignment guide Semester 1, 2020 Assignment 2 (Group Assignment): Strategic Capability Analysis, Strategy Formation and Implementation Weighting This assignment accounts...

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