Strategic Marketing Management Plan Purpose
Describe who your Marketing Management Plan is for, and what they will know that they didn't know before reading your Marketing Management Plan.
Who is the plan for, and why should they care about reading the plan.
Note: The plan purpose is about the Purpose of the Plan itself, not the business
Grading Criteria
The plan should
Answer the question, “why should I read this plan.”
Should be clear to the reader if the plan was meant for them to read
Should be answer the question of what the reader will know or be able to do after reading the plan
Should be clear what outcomes the author wants the plan to accomplish
Should cover the purpose of the plan instead of the purpose of the business
Impact Statement
Watch Start With Why by Simon Sinek,
https://youtu.be/IPYeCltXpxw
, and write down a first draft of your company impactstatement Your vision should be a short sentence or two that describes how the world will be different because your company exists. In other words, the impact on the world that you want to have with your company.
Impact = After You - Before You = Impact
Examples:
- It should be easy for families to afford to buy a home near a good school
- With the new medical technologies, and the right funding, we should be able to save the few remaining white Rhinos
- I believe that everyone who graduates from high school should have a job waiting for them, it they want one
- Busy businesspeople should be able to focus on things that are important, and not have to worry about picking up and dropping off laundry
Grading Criteria
The impact statement should
Focus of the people that the business wants to help, not the business
No mention of the business
Should be clear who the people that you want to help are
Should be clear on what problem needs to be solved (customer pain points)
Example phrases to include
Should be able to do
Should be able to afford
Should not have to
Should be easy to
Should have
Should understand
Should be clear, in general, what the solution is
Example
Roadmap
Experienced trainer
Medical Care in the home
A clear understanding of
Should address a problem that is not already solved such as
Solving a new problem
Making a current solution better
Easier
Faster
Higher Quality
Definitions: Marketing
Write down your personal definition of Marketing, Do not copy from the internet this is YOUR definition.
Grading Criteria
After reading your definition, should have a clear idea what action to start with to do marketing
Definitions: Management
Write down your definition of Management.Do not copy, this is YOUR definition.
Grading Criteria
After reading your definition, should have a clear idea what action to start with to do management
Definitions: Strategy
Write down your definition of strategy, and how it is different from Tactics.
Grading Criteria
After reading your definition, should have a clear idea what action to start with to create strategy
Definitions: Business
Write down your personal definition of Business.Do not copy, this is YOUR definition.
Grading Criteria
After reading your definition, should have a clear idea what action to do to start or run a business