Answer To: STUDENT ASSESSMENT TOOL Qualification BSB40820 Certificate IV in Marketing and Communication...
Bidusha answered on Jun 14 2021
STUDENT ASSESSMENT TOOL
Qualification
BSB40820 Certificate IV in Marketing and Communication
BSB61315 Advanced Diploma of Marketing and Communication
Cluster number and name:
MCC4 _20_2.2 Product and service promotion
Units of competency:
BSBMKG434 Promote products and services
Student’s ID:
Assessor’s name:
ASSESSMENT TASK 1: KNOWLEDGE QUESTIONS
Assessment task description
· This is the first (1) unit assessment task which comprises of a scenario and four knowledge questions you have to successfully complete to be deemed competent in this unit of competency.
· You must respond to all questions and you must answer all questions to the required level, e.g. provide the number of points, to be deemed satisfactory in this task.
· You will receive your feedback within two weeks from your Trainer/Assessor when results are available.
Applicable conditions:
· This knowledge test is untimed and conducted as open book tests (this means you are able to refer to your textbook during the test).
· You must use computers to answer the questions and answer the questions independently.
· The trainer/assessor may ask you relevant questions on this assessment task to ensure that this is your own work.
· No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.
· Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed.
Location:
Level 2 or 6, 401 Sussex Street, Sydney, NSW, 2000
Purpose of the assessment task:
This assessment task is designed to evaluate your Knowledge for the following:
· outline the legislative and regulatory context of the organisation as relevant to the marketing plan
· outline the planning processes for organising promotional activities
· explain the organisation’s marketing objectives and how they support the overall business objectives
· explain how common promotional activities could be used to support the marketing objectives with reference to
· advertising
· client functions
· employee functions
· media announcements
· product launches
· web pages.
Assessment conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:
· relevant legislation, regulations, standards and codes
· relevant workplace documentation and resources
· case studies and, where possible, real situations
· interaction with others.
Benchmark for Assessment
· You are expected to respond to all questions. Direction is provided on the expected length of your response. These assessments will require a Short, Medium or Long response.
· The following is a guide to the expected number of words for each of these categories unless otherwise indicated.
Short
30+ words
Medium
100+ words
Long
200+ words
Instructions to students
For this task, you will need to refer to the marketing plan attached and the virtual company called “Australian Hardware” – website link http://australianhardware.simulations.australiantrainingproducts.com.au/ whose profile is listed below and complete the activity.
AUSTRALIAN HARDWARE
What is now known as Australian Hardware opened its first store under the name of Percy's Home Goods in George St Sydney in 1921. Percy's Home Goods initially specialised in the manufacturing and sale of small household furniture. The company founder, Percy Greenwright, ran the store as a family business. The business quickly expanded from one to four stores across Sydney's northern and western suburbs. The stores employed the equivalent of 60 full-time staff by the beginning of 1928. All of which were either family members or friends.
In 1930, the midst of the Great Depression, the demand for Percy's Home Goods began to decline. Over the next three years Mr Greenwright was forced to close three of the stores but he refused to lay-off staff as they were his friends and family and he knew the chances of them finding other work was near to impossible. Mr Greenwright managed to sustain the business and all of its employees, even expanding back to two stores in 1937.
In 1941, declining consumer demand in conjunction with the onset of World War II again brought Percy's Home Goods to the brink of closure. This time it was Mr Greenwright's youngest child and only son Eric, who had only been working in the business for four years, who provided the catalyst for survival. Eric, without the knowledge of his father, negotiated a contract with the Australian Armed Forces to provide a range of outdoor and camping equipment for the war effort including tents, ground covers, lightweight furniture and cooking utensils. The contract would require significant change to existing business practices if it was to be fulfilled. When Mr Greenwright was told of the contract by his son Eric, he immediately handed over the running of the business to his son.
Eric Greenwright immediately initiated a change process that included re-training the existing manufacturing and sales staff and modifying the company's supplier relationships and equipment to cater for the contract. This sustained the business through the war years.
In the early 1950s, Eric Greenwright repositioned the business again; this time to benefit from the housing boom by supplying wood and other hardware items. The business was re-named Australian Hardware and an expansion program commenced that took the business into all states over the next 10 years.
In 1982 Australian Hardware was listed on the Australian Stock Exchange and was offered to the public in a share float.
The business has continued to expand to now have 138 stores and approximately 10,000 staff across the country.
1.1. Explain a minimum of four (4) laws the Australian Hardware company would have to comply with when promoting its products (Guide: Medium).
1. The Competition and Consumer Act of 2010, which fuses the Australian Consumer Law (ACL). This standard restricts organizations from participating in unreasonable rivalry strategies, for example, distorting to customers about their items to get an upper hand. The ACL enactment has two jobs. The first is the public outlandish agreement terms enactment, which applies to little firms and standard structure clients. The other limit is under public law, which ensures purchasers' privileges when they purchase items and administrations from different clients. The enactment indicates the punishments that organizations will confront in the event that they submit extortion, for example, miscommunicating to clients about the nature of their items.
2. Under Australian shopper law, the Consumer Act 2010 restricts organizations from making any cases that are misdirecting or tricky about their items to get an upper hand and tempt clients to procure an item or administration. The law additionally expects organizations to follow all industry-explicit prerequisites. Organizations, for instance, are committed to get ready client manuals for items or materials utilized in the creation of anything. Such data is planned to altogether illuminate the client about the item so they may settle on an educated choice about whether to utilize it. It did not depend on the actual item and the going with realities of its use or parts.
3. Australian Hardware ought to follow the Consumer Act of 2010, particularly while advertising their items via web-based media channels. The company ought not make bogus, unscrupulous, or deceiving declarations about a contender. For instance, the firm ought not publicize that it is the solitary naturally agreeable firm in Australia that sells equipment. Such a case ought to be made just when a firm has performed broad examination and set up that no other firm has tweaked its tasks to be harmless to the ecosystem. Inability to do so may bring about lawful difficulties from enterprises that accept data given by another firm endangers their business.
4. Australian Hardware ought to likewise look out for any misleading data put together by its shoppers or supporters on their organization's web-based media presence. A company will not acknowledge deceitful or beguiling tributes from clients or admirers, as indicated by the Consumer Act of 2010. In the event that, for instance, a fan attests on the Australian Hardware online media page that the business' items are definitely more solid than those of a specific contender firm, Australian Hardware should separate itself from such remarks since they may prompt the organization being sued for out of line rivalry.
1.2. Australian Hardware company wishes to create a procedure for staff to follow when planning promotional activities. List below 6 steps that you believe they should include in this procedure. (Guide: short)
1. Representatives should start by building up special objectives that will manage the company's limited time tasks.
2. The following stage is to decide the spending plan for special exercises. This will help the staff in focusing on special endeavors, starting with the most squeezing limited time exercises and continuing in a specific order until all exercises are tended to inside the spending imperatives.
3. The accompanying stage is to characterize the intended interest group. Characterizing the crowd teaches the organization on the proper technique to take to augment limited time exercises.
4. The group should decide the following special sorts that will fit inside the organization's spending plan and that will guarantee the authoritative objectives are met.
5. The fifth stage is to start fostering the right key directive for use in the promoting effort. All in all, this incorporates different partners like as corporate administration to guarantee that the center message utilized is lined up with the company's destinations.
6. The 6th and last advance is the ordinary survey of limited time crusade results. This stage ensures that bits of the limited time approach being used are changed consistently to fix with organization objectives and destinations.
1.3. Refer to the marketing plan of the Australian Hardware company and explain how the organisation’s marketing objectives support the overall business objectives. (Guide: Medium).
The company's business goals are to develop the association's image ubiquity to support customer dependability and improve the company's general exhibition. To achieve this, the promoting objective incorporates, in addition to other things, building up Australian Hardware as a wellspring of top caliber, brand-name equipment and expert help at cutthroat costs. Clients will stay faithful to the brand thus. Moreover, the showcasing objectives are to support site traffic to 20,000 guests every day. This will guarantee that the organization's prevalence develops. Therefore, these showcasing objectives will guarantee that the association's general business objectives are met.
1.4. Refer to the table below that lists common promotional activities and explain how each can be used to support the marketing objectives of the Australian Hardware company. (Guide: Short - 1 to 2 sentences each).
Advertising
This will assist with advocating Australian Hardware and, subsequently, draw in new clients.
Client functions
Customers need excellent items and administrations. Customers will be convinced to buy at Australian equipment on the off chance that they are guaranteed of getting top notch things and prevalent assistance.
Employee functions
Representatives will be guaranteed motivators if the special arrangement is carried out successfully and the goals are accomplished.
Media announcements
The quantity of target crowds reached will develop because of media declarations. This improves the probability of drawing in more possible clients.
Product launches
Item dispatches are an amazing way to deal with contact possible clients since the buzz created around another item serves to advance it. New and current customers are educated about the new item, which may captivate them to look at it.
Web pages
Website pages are a magnificent spot to transfer material that both existing...