Students are required to source a Business Strategy document (e.g. a corporate Strategic Plan) and to critique this plan with respect to: 1. A description of the business, including its purpose and...

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Students are required to source a Business Strategy document (e.g. a corporate Strategic Plan) and to critique this plan with respect to: 1. A description of the business, including its purpose and strategy; 2. An analysis of relevant trends associated with the industry in which the business is located; 3. An analysis of the business’ market and the competition; 4. A description of how the business intends to address its major strengths, weaknesses, threats, and opportunities; and 5. Relevant theory and research regarding issues raised in the Strategy document.
Answered 1 days AfterMar 29, 2022

Answer To: Students are required to source a Business Strategy document (e.g. a corporate Strategic Plan) and...

Deblina answered on Mar 31 2022
93 Votes
ANALYSIS OF BUSINESS STRATEGY: TESLA
Table of Contents
Business Overview    3
Purpose & Strategy of the Business    3
Trends in the Industry    4
Analysis of the Market Condition & Competition    5
SWOT Analysis    5
Theory & Research in Strategy Document    7
References    9
Business Overview
Tesla Incorporation is the chosen business for a relevant analysis of the strategic business plan of the company. The company was founded in 2003 by engineers Mart
in Eberhard and Marc Tarpenning. At the very beginning of the business was focused on the introduction of climate-friendly sports cars with advanced battery technology. This was a revolutionary aspect in the automotive industry that had to outsource the bulk of its production with dynamic core competencies.
Tesla became the first automotive business to launch an electric vehicle that runs on batteries without using any internal combustion engine for traction. It is the only business in the automotive industry that has zero greenhouse gas emissions in comparison to the other businesses in the automotive industry. It is a budding and most promising company in the automotive industry which has effectively provided a path for Tesla to go beyond the cars to design an ecosystem that utilizes alternative energy products.
Purpose & Strategy of the Business
Tesla Motors have focuses on building high-performance electric sports cars. The purpose of the business was to make a long-term plan with a wide range of products at affordable prices. However, the overarching purpose of the company was to help expedite the move from a mine and burn hydrocarbon economy toward a solar electric economy which is not only exclusive but a sustainable solution in the automatic industry. The main motive for building an electric car was to beat the gasoline sports car in terms of energy efficiency and address sustainable development solutions in the automotive industry (Thumiger, 2020).
The strategic purpose of the company was to capture the high-end market by preparing to pay a premium and drive down a market as fast as possible with a higher unit volume and lower prices for the successive models. The main purpose of the business was to capture the effective market share by installing a new technology initiative that can be optimized for a better business purpose in the long-term growth of the company. So, the basic purpose of the company was to address the elimination of carbon emissions and make low-cost family cars to take it affordable to a significant share of the consumer base.
The company uses batteries that are not toxic to the environment and are focused on recycling which has been a breakthrough in the automatic industry in terms of sustainable development goals. So, this was an energy positive approach of the business that go market a sustainable energy production from other companies along with the car. In a short conjuncture, it can be mentioned that the strategic purpose of the company was to build a sports car that is affordable to a vast section of the consumer groups. It also ensures providing zero-emission electric power generation in order to address the sustainable development aspects in the automotive industry.
Trends in the Industry
Several factors have significantly contributed to the automotive industry that will be impacted significantly in the future. These trends involve a fast aspect of shaping the future of the rapidly changing automotive industries and are relevant to the alternation of motor vehicle-related statistics. The use of digital technology has been a breakthrough in the automotive industry that has increased the production of electric cars with digital technology. This is one of the greatest moves that was initiated by the business in our consideration itself.
Technological giants like Google are working together with Tesla to design self-driven cars that are mainly powered by automation and artificial intelligence. It is clear in the sense that the recent trends in the automotive industry stress the aspect of technology and the digital touchpoints by developing software and electronic cooperating systems to control zero-emission electric vehicles. The industry is also dominated by online marketing and digital automobile sales. Social media and the aspect of digitalization are giving an option to the consumers to keep the visit to the car dealership and purchase it online. With the advancement in communication technology, the...
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