Students are to select two companies in the same industry.Two companies, (such as Jetstar, subsidiary of Qantas Airways, and Virgin Blue, subsidiary of Virgin Airways), have decided to combine their marketing departments in a way that is designed to increase their profit (for airline business among Australian destinations).Proposed is a new marketing arm (BlueJet Australia - BJA). For a discussion with the proposed joint venture CEOs (of BJA), students are to identify and explain the market competition issues using their company example. special guidelines:- we have selected visy and amcore for company. I just want you to ;- 1) Apply the price cartel to Amcore and visy case 2) Exemptions 3) any other laws The prescribed book for this is ( marketing and the law, 5th edition, brendon Sweeney, mark bender, nadine courmadias) all the information is provided in chapter 12 and 13 of this book.
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