Students should review the following statements and write 3paragraphs that provide support for your answers: Managers should base pricing decisions on both cost and market factors. In addition, they...

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Students should review the following statements and write 3paragraphs that provide support for your answers:


  1. Managers should base pricing decisions on both cost and market factors. In addition, they must also consider legal issues. Describe the influence that the law has on pricing decisions.

  2. "It is impossible to use Discounted Cash Flow methods for evaluating investments in research and development. There are no cost savings to measure, and we don’t even know what products might come out of our R&D activities." This is a quote from an R&D manager who was asked to justify investment in a major research project based on its expected net present value. How would you respond to this statement? Do you agree or disagree? Explain.




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3Paragraph Students should review the following statements and write 3paragraphs that provide support for your answers: Managers should base pricing decisions on both cost and market factors. In addition, they must also consider legal issues. Describe the influence that the law has on pricing decisions. "It is impossible to use Discounted Cash Flow methods for evaluating investments in research and development. There are no cost savings to measure, and we don’t even know what products might come out of our R&D activities." This is a quote from an R&D manager who was asked to justify investment in a major research project based on its expected net present value. How would you respond to this statement? Do you agree or disagree? Explain.



Answered Same DayDec 31, 2021

Answer To: Students should review the following statements and write 3paragraphs that provide support for your...

Robert answered on Dec 31 2021
111 Votes
Managers should base pricing decisions on both cost and market factors. In addition,
they must als
o consider legal issues. Describe the influence that the law has on pricing
decisions.
Prices of a product are dependent on various factors from the process of Marketing,
Advertising and Distribution (MAD). The evaluation about customer’s requirement and desire in
potential segment is significant for selecting the item and its price. The pricing criteria should be
in accordance with the objective of profit and revenue maximization in long term by acquiring
considerable market share. The brand of the product also plays an important role in deciding the
price of a product. The immediate or sudden demand for any product also provides good price
for short term. The prices are set at that amount which...
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